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Grassroots FundraisingFor Your Foundation & Philanthropic Partner
Presented by Steve GoodDirector of Communications & Iron Phi, Phi Delta Theta
Founder & CEO, GrassrootGive, LLC
Goals for the Presentation1. Educate you about grassroots
fundraising, the trends that are fueling this movement and the importance of grassroots fundraising programs
2. Have you thinking about fundraising in a whole different way
3. Walk away enthused/with ideas
Let’s Have Some Fun!
If I told you that I was going to __________ and raise $1,000 for _________ in the process,
would you support me by making a donation?
A Little Bit About MeMillennial – Born in 1982
Live in a crazy Greek worldPhi Delt
Wanna-be long distance runnerSocial media nut
Non-Profiter (Poor)Disgruntled MBA grad
Former philanthropy chairmanALS Charity Runner & Iron Phi
So What’s My Point?You have many disposable income-challenged young millennials
in your organization who want an opportunity to do good and
show their loyalty to you. They have large networks that will
support them in whatever they are trying to achieve, and they
have the social tools to help them accomplish their goals.
• The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.
Grassroots Fundraising
The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.
• The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.
Grassroots Fundraising Programs
Involve many people in your fundraising efforts
Enlarge your fundraising staff
Cultivate young donors
Extend donor pools
Mobilize your people to “do good”
Why You Should Embrace It
Budget Constraints
Extend your staff
Millennials want to make a difference
Cultivate Young Donors
Social Media & The Groundswell
Whose Cause Is It?
Iron PhiPhi Delt’s Brotherhood of Athletes
MissionTo strengthen the Phi Delta Theta International Fraternity and the impact it has on the fight against Lou Gehrig's disease through the fundraising and athletic efforts of its members.
2010 Goal - $100,000 (Achieved)2011 Goal – Additional $200,0002012 Goal - Additional $300,0002013 Goal – Additional $400,000
End Goal - $1 million raised$500,000 to ALS
$500,000 to PDT Foundation
Iron Phi Goals
To Become an Iron Phi
Achieve an athletic accomplishment
Raise $1,000 with 50% going to ALS and 50% to the Phi Delta Theta Foundation
Achieve an athletic accomplishment
Raise $1,000 with 50% going to ALS and 50% to the Phi Delta Theta Foundation
To Become An Iron Phi
Strengthening our partnership with ALS
Raising money/support for ALS
Raising money/support for PDT Foundation
Giving our members the opportunity to achieve personal athletic goals
Cultivating young donors and capturing the power of their networks
Iron Phi is…
$180,000 Raised in 17 months83 Iron Phis
603 registrants # of donations – 3,147 (85% non-Phis)
60% of chapters participating2 Iron Phi Chapters - $10,000+ raised
Average gift amount - ~$55Software/Website Cost - ~$20,000 over 3 yrs
Top Fundraiser - $8,000
Iron Phi Results
How can your organization empower its
members to raise money for your cause and your
foundation at the same time?
Brainstorming Activity
Let’s See Who Won Our Competition!
Stay in [email protected]
www.facebook.com/SteveGood
@sgood @grassrootgive
www.grassrootgive.com
www.grassrootgiveblog.com
