Why should you invest in our start-up?Studenews.com

Aynard de Monts Hallez Maxime Bitkov KonstantinGeinoz FlorentinKallel Firas

Studenews SAQUALITY NEWS FOR STUDENTS

Trade office: 094793589358CHOCOBNHeadquarter: Rue pavée d’andouilles, 11Capital: 100 000 CHFBalance Sheet: 162 557 CHF

Studenews SAQUALITY NEWS FOR STUDENTS

Trade office: 094793589358CHOCOBNHeadquarter: Rue pavée d’andouilles, 11Capital: 100 000 CHFBalance Sheet: 162 557 CHF

Schedule

• Founders profile

• Project Scope

• Key figures and Key actors

• Best of analyzed Business Models

• Key figures for our Business Model

• Business Model Canvas StudeNews.com

• Conclusion: SWOT

Bitkov Konstantin

Geinoz Florentin

de Monts Aynard

Hallez Maxime

Kallel Firas

Working plan to find out our Business Model

Analysis of characteristics and structure of the News Industry

Analysis of Key actors Technologies involved in internet

related field Sources of information

Analysis of different competitor’s Business Models

First choice and then redefinition / reorientation

Further steps: Creation of a complete Business Model

Assessing opportunities : Developement

Expansion

Partnerships

Project Scope

Key figures and actors

Best of analyzed Business ModelsN.Y. TIMES U.S News paper

• Free news, pay for archives (more 1 week ago)• Customization online of ads

GUARDIAN U.K. News paper (Website of the year from British Press Awards 2009)• Free news• Free archives of 2 weeks ago• Customization of the interface web site

CNN T.V. News• Free news, 24/24• Video

YAHOO Aggregator of news• Free news• Webmarketing, Buys and rents spaces for ads

Blogs

Free lance journalist

Press agencies

web 2.0 (facebook, twitter, ..)

Site of services (e-bay, monster,…)

News readers Internet surfer Adulte

Avdertisers Entreprises

Platform maintenance

Selection&Sort articles Journalists,

engineers

Plateforme Data base Journalists Professional services developers

loyalty Mass customer (Yahoo) customizedservice Free account Forum

Web Web site E-mail Smartphone Kindle Software (N.Y.

times)

Maintenance

Wages (journalists, engineers, translation costs…)

Marketing Articles cost (yahoo) Servers fees

Advertisements revenues Subscription free, subscriptions incomes (premium

account, mobile services) Download (articles, archives) revenues incomes of smartphone application, collector

products (N.Y. Times)

READER Online news and

information delivery 24/24, 7/7

Information customized (Guardian, N.Y. Times, CNN)

Customization of web site (Guardian)

ENTREPRISES Customizations

online and targeted Advertising (N.Y. times)

Manager of advertisements spaces (buys and rents) (Yahoo)

Knowledge base of

customers

Key figures for our business model

• 200’000 Students are registered in high Swiss schools (OFS)

• The number of Mobile Internet Users has been increased by 75% to reach 49.7 millions users (www.connexion-mobile.net)

• We assume that each Student has a mobile but only 50% own a smart phone (own calculation).

• 11’500 are enrolled at University Of Lausanne and 6500 at EPFL (www.unil.ch)

Our mobile web site can reach 9’000 students

Other students can all ready access to our news via the web site

Suisse&international news paper

Reuters AP Association Teachers Swiss Universities

Students Teachers Companies

Selection&Sort articles Maintenance Marketing

Plateforme Data base Content Managers

Loyalty Forum Same spirit Community

relationship

Web Smartphone Kindle

Maintenance

Maintenance Article cost Marketing Wages

Revenu for advertising Affiliate marketing Premiun account (subscription for Alumni) Small ads revenue( pay per sign)

High quality free news online for Students

News are sorted and selected

Premium account for Alumni Students

Data base of works for Professor

Advertisements targeted

Online customization of advertisment

STRENGHTS• market awareness(swiss students) and segment• Niche market • Partnership with UNIL and EPFL (first client)• A fantastic and motivated team with experience• Affordable technology

WEAKNESSES

• Competition in the news industry on the whole• time to convince students to shift from printed news to numerical news

OPPORTUNITIES• Expanding in several countries• crisis in newspapers industry (printed)• growing quantity of information to treat• increase partnership agreements

THREATS• Low entry barriers• Technology evolution• Even the “online” business model is evolving because of the “free” pattern

Conclusion: SWOT

Digital news : Futur concurrent ?

Source:http://willobrien.wordpress.com/2009/03/16/twitter-is-the-real-time-web-new-industries-will-be-built-on-twitter/

Thanks for attention !