HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?

BY

RO

SI E

AT

KI N

Technology was very useful throughout the entire development of my music video. It helped in each through research, planning,

construction to the evaluation. The importance of these new media technologies available to me, allowed for more creativity, therefore

meaning the potential of my final products were raised.

RESEARCH

Within the research and planning stages Google was heavily depended on. This form of technology had a key role in the overall creation of my music video and ancillary texts as it allowed us to explore research and gather relevant information on the music industry, artists within it, genres and directors.

It allowed me to search questions and receive answers from a variety of websites. Not only this but Google allowed me to look at artists’ indie artists website, which show images of the artists allowing me to get an idea of how to take photos in an artistic way.

After this stage I started creating a questionnaire for audience research. I made the survey on www.surveymonkey.com gathering information based on the research, the questions were made to obtain information which could be used to then start planning my own music video.

It allowed me to search questions and receive answers from a variety of websites. Not only this but Google allowed me to look at artists’ indie artists website, which show images of the artists allowing me to get an idea of how to take photos in an artistic way.

RESEARCH

PLANNING

Planning was key to the success of our video and there were several technologies which I used to insure I kept good time management these included fixed technologies and portable ones.

George Spencer Moodle was heavily dependant on as it gave me the specific dates which certain areas had to be on blogger for.

PLANNING

The portable device in which I used was the Sony Ericsson Xperia arc the phone allowed me to make phone calls, view emails, take photos, review calendars and keep reminders. The portable technology was particularly helpful as it allowed me to keep up to date with the schedules. As well as using technology to keep good time management I also used it within the planning of the music video. I used a zooming presentation editor called

Prezi on my treatment for the music video this was an effective way of presenting my work as it used new media technologies to show my understanding of what I wanted to achieve within the music video.

CONSTRUCTION

During the construction stages of my products capturing the images and shots were vital; when we came to filming our music video we used a Panasonic SDR camera to shoot the shots within the video.

However soon after we’d got the necessary shots the school brought a cannon HD camera, this would have made our shots a lot sharper and clearer. As a group we discussed re-shooting with the new camera however the band ‘Saint Raymond’ had a tight schedule and were unable to shoot for our music video.

CONSTRUCTION

Once we had all the shots we needed to edit them together, we did this through the software called Adobe Premiere Pro. Having knowledge of how to use this software was very helpful to me and editing the footage was simple and easy. Certain types of editing I did was

cutting shots to make them shorter and adding them into a sequence of similar shots to make quick shots and jump shots.

CONSTRUCTIONMoving on from the editing of the music video we had to construct our ancillary texts the magazine advert and digipack. For this we used Photoshop, software that I was not familiar with. After getting past the basics of the program I was able to create, edit and develop the two texts in imaginative ways, allowing me to manipulate images with effects therefore creating a photo that would not have existed in real life.

Such photos can be seen within my digipack in the middle section. I edited the two separate pictures by merging them together with the blur tool.

CONSTRUCTION

All of the images on the magazine advert and digipack were taken from a Fujifilm finepix j38.

EVALUATIONFinally in the evaluation stages various new media technologies were

used to present my evaluating comments. Four different questions needed to be answered and I have used a variety of resources to

present them.

For the first question I decided to present my answer through Prezi as the software allowed me to show an interesting way of giving

information without a viewer becoming bored. The ease of creating a prezi was also a plus to the technology, it an easy software to use and get to grips with the movement between the paths makes it interesting

for a viewer and the benefit of adding pictures, videos, sounds, etc makes it a excellent new technology to use.

I used a movie maker called Xtranormal for the second question. This allowed me to create a fully-animated CG movie, making characters read out how I thought the combination of my three products were effective was a completely new method for me and believe worked well. The disadvantage of this type of new technology is that I was unable to incorporate images into the video, however to overcome this made the characters within the video refer to images I put underneath for example “we were able to keep continuity between the three in subtle ways such as images, fonts and colour. See image one”

EVALUATION

Other ways in which I have presented my work in new media technologies is through videos of audience feedback, questionnaires via social networking sites and word clouds to sum up what audiences thought of my three products.

EVALUATION

OVERALL

Finally throughout the project blogger has been used to record all stages of work. The site was good as I had the ability to combine all the technologies into one, furthermore allowing me to do this gives the blog an overall interactive feel. The evidence shown here on the various ways in which new technologies have been used to

create all the stages within my project it has become evident that new technologies was fundamental in creating the music video,

magazine advert and digipack.

Screen shots from my blogger page