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My New Leaf
“It’s YOUR Time”
All to familiar..
Treatment Gap In 2012, an estimated 23.1 million Americans (8.9 percent) needed treatment for a problem related to drugs or alcohol.
Only about 2.5 million people (1 percent) received treatment at a specialty facility!
National Survey on Drug Use and Health (NSDUH)
Mission Provide an evidence-based, cloud/mobile application that encourages self-motivation
in recovery
Mission Objective #1
Motivationally Based Reinforcement
Identify and validate the individual motivations for sustaining the recovery
process by putting control in the hands of the user
Mission Objective #2
Interactive feedback loops based on a user-specific
gaming model that rewards progress and validates successes.
Mission Objective #3
Reward Behavior “Take Note Of Brains Wired For Rewards”
The MarketThree-quarters (75%) of teens and
93% of adults ages 18-29 now have a cell phone.
Free Apps Dominate the Market
The Revenue StreamGeolocation-Based Advertising
Advertising Market: • Substance abuse clinics and agencies
• Private practitioners• Academic Publishers
ImportanceThe “New Leaf”
MetaphorThe New Leaf App is a
vehicle to assist in charting a remedial course of action
by taking personal responsibility for change.
Affordable, web-based access allows for personal recovery efforts without having to extend the user’s
support circle or join any treatment programs* (until and if they are ready)
Personal Platform for Change
THE SEED- the germination of an attempt to make personal change.
THE BUD - the emergence of resolve and acceptance
THE LEAF - the full expression of one’s potential as a substance free individual
THE TREE - one leaf among many as a functioning and responsible person in society
THE TEAM
Developed the concept with my fellow MIS classmateAll application development to be handled by us
Business processes (marketing, sales, etc) to be handled internally.
All graphic work/web design will be handled by an IUP student graphic designer.
Content to rely heavily on "best practices” for validation.Dennis Daley, PhD. , Principle Investigator for NIDA Appalachian Node
Dr. Michael Flaherty, Founder of IRETA Peter Luongo, PH.D. - CEO,IRETA
Armstrong, Indiana, Clarion, Drug and Alcohol Commission
Looking to the horizon... Complete alpha development → Fall 2014
Find local industry partners/investors Accommodate any disruptive technology
Open offices at the IUP Robert Shaw Facility Participation in Carnegie Mellon “Shark Tank” Competition
Participation in 2015 Statewide PASSHE Business Plan Competition
Required Capital
As full-time students, our startup costs for first year of operation would be minimal and product development will
based on sweat equity.
Server/Technology/Data costs → $1000Marketing and branding campaign → $500
Legal fees → $500
“An under-capitalized business may be one that cannot afford current operational expenses due to a lack of capital, which can trigger
bankruptcy, may be one that is over-exposed to risk, or may be one that is financially sound but does not have the funds required to expand to meet
market demand.”
2014 First Place Awards
$750 Cash Prize Start-Up Money
Six Months Free Facilities at the Indiana County
Small Business Incubator Value - $3000