8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 1/21

STAY AHEADNEW MODERN PACK

SAME TRUSTED TASTE

JPGL Pack Upgrading Promotion

(Post Launch Phase- Emotional)

27th Nov, 2013 to 31st Dec, 2013

121 Consumer Contacts ActivityPictures & Consumer Feedback

(Rawalpindi Market)

1Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 2/21

 

Stay Ahead

2Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 3/21

 

Activity Objective:

Through the new pack, we aim to infuse

premiumness into the brand and enhance

JPGL’s image on key imagery parameters, in

addition to assisting overall volume targets inline with aggressive price increases.

3Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 4/21

(1-2-1 Consumer Engagement)

Target Consumer &MechanicsTARGET CONSUMER

  Primary: Own Franchise (FF & SPL)

  Secondary: Marlboro UHW

MECHANICS

Target for Brand Ambassadors

  Own Franchise: 15 Contacts/BA/Daywith parent (any variant ) pack sales

  SOB (Marlboro): 5 Contacts/BA/Day withparent (any variant ) pack sales

4Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 5/21

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 6/21

Steps for Consumer Contact

1.

Prospectingof PotentialConsumer

2.

Introduction

toConsumer

3.

Sales pitch& VideoShowing

4.

ElaborateUnique

feature ofGold Leaf

Pack

5.

ConsumerData

Collection

6.

Closing Call

6Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 7/21

1. BA is Prospecting the

Potential Consumer

7Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 8/21

1. BA is Prospecting the

Potential Consumer

8Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 9/21

2. Introduction to Consumer

9Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 10/21

2. Introduction to Consumer

10Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 11/21

3. Sales Pitch and Video

Showing

11Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 12/21

3. Sales Pitch and Video

Showing

12Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 13/21

4. Elaborate the Unique

Features of Gold Leaf Pack

13Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 14/21

4. Elaborate the Unique

Features of Gold Leaf Pack

14Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 15/21

5. Consumer Data Collection

15Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 16/21

5. Consumer Data Collection

16Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 17/21

6. Closing Call

17Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 18/21

6. Closing Call

18Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 19/21

Primary SOB (Gold Leaf)  and secondary SOB

(Marlboro) both Smokers are buying “Gold Leaf

New Modern Pack” and liking it.

 At many shops its sales is increasing rapidly. Consumers are liking “Gold  Leaf New Modern

Pack” and says about it that it is very attractive

pack because of its attributes like four golden

lines, metal brush design, john player logo andsignature.

“Gold Leaf New Modern Pack” pack is a Unique

Pack with same trusted taste as compare to all

Cigarettes brands.

Consumer Feedback regarding

to New Pack

19Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 20/21

BA’s  who were showing the Gold leaf

application before and now Video are also more

interesting.

One is the issue which came from someconsumers who are saying that its tobacco taste

is light now.

Mostly consumers claim that company spend

more budget for its promotion but nothing for us.

Consumer Feedback regarding

to New Pack

20Prepared by Muhammad Abid Akhtar (TL-Rwp)

8/13/2019 Gold Leaf New Modern Pack Presentation

http://slidepdf.com/reader/full/gold-leaf-new-modern-pack-presentation 21/21

Thank You!

21P d b M h d Abid Akht (TL R )