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Need, Want & DemandTaha Tauqeer15B-002-BS (Section B)Course : MarketingInstructor : Sir Farhan Syed
Need• basic requirements, Without these humans
cannot survive.
Basic Need of Humans
ROTI KAPRA MAKAAN
Want• Not Necessary, but which consumers wish for.
Demand
But it varies..
Bullet Proof Car
•For ME ?- Its Want.
•For Politicians?- Its Need.