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BUILDING SUPERFANS!
Taking your community to the next level.
Look Who’s Talking
Nathan McGee,Lead Community Manager, Zynga (Mafia Wars)@[email protected]/in/nathanmcgee
Building a Super Fan
Why A Super Fan?
• Demonstrates Loyalty• Provides feedback• Builds awareness• Increases Spend/involvement
How To
• Create interest• Engage• Introduce• Give responsibility• Give them the tools
The Introduction
• What does that mean?
What Happens?
• Consumer to Consumer Behavior– they spend on average 25% - 30% more at time of
purchase and buy 53% more frequently– 10% conversion of non-payer to payers– 2Xs more engaged with the product
• Loyal Longer
Give Responsibility
• Meet ups• Chats• Fan Clubs• Other organizations
Give Them Tools
• Instructions• Exclusive Access• VIP Treatment
Las Vegas Baby!
It’s the Simple Things
• A Note of Appreciation• Birthday Message• Cheap Swag Goes a Long Way!
Take it Even Further
• Get in Their Brain
What do they have in common?
Tactics
• Nick name for group• Nick names for individuals• Identifiable Symbols• Lingo• Set a common goal
WAH LA… The Super Fan
So…?
• This sounds great for video games and rock stars… but what about a REAL business?
