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Who the hell am I?
Huge Friggin Nerd Community and Product Manager First employee hired through Equals6 Grown E6 to a community of
65,000+ Helped to raise over 300k in funding Apparently qualified to talk here
@FindlayH
Super FansFind ‘em and High Five ‘em
@FindlayH mustbethebeard.com
What’s a Super Fan? Power User, Super fans, etc, 90-9-1
“that [super] fans are 70 percent more likely than brand spokespeople to be seen as
reliable sources of information, and 50 percent more likely to create persuasive content that
influences a purchase.” –Allfacebook.com
@FindlayH
On a Large Scale
Sites that use customer communities: FS, Lenovo, Apple, Dell, Sony
Krypto 45,000 Questions Lenovo 30 SF’s make 1200 articles Reddit (go see Ross’s Presentation)
Stats from The Science of Social by Dr. Michael Wu go read it!
@FindlayH
That’s Nice What About Me? How can they help small or medium
sized companies (aka you?)
@FindlayH
My Kids
Adam, Carrie, Remington, I knew their names from site usage levels.
Assisted other users Promoted us on campus Report bugs Tested new features and made
suggestions
@FindlayH
They Can Be Perfect Strangers
That Sock Cray
Users have: Shared images, Rt’d, posted product orders on social channels with no prompting.
Results: higher traffic,some sales, learned to
refine, give more info
@FindlayH
How to Identify Them?
They often have no idea that they are special
They will be the ones always talking Higher than average orders (10x
more), more mentions, more shares It’s not all math, trust your gut! You might actually know their names
(seriously though, think about it right now)
@FindlayH
How to High Five Them!
They want to feel special (velvet rope) Connect with them outside normal
channels Treat their emails as high priorities Send a thank you or a gift Special mailing lists Give them sneak peaks (content,
product, features) Special events
@FindlayH
Internal Community
Facebook/Twitter are like a store window
Message board Reddit community Email lists Internal blog
Books and Blogs to Read! The Science of Social by
Dr. Michael Wu Think you can get this for free now at
http://pages.lithium.com/science-of-social
Mustbethebeard.com (will redirect)
http://www.figarodigital.co.uk/editorial-article/love-your-superfans.aspx
@FindlayH