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Name of the gamification
Jyrki J.J. Kasvi
Finnish Information Society Development Centre TIEKEParliament of Finland
The European Christian Internet Conference, June 9th 2015
15.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 2
A portrait of a gamer Motivated
Goal directed
Concentrated
Competitive
Persistent
Tenacious (obstinate)
Social
Happy
CC
2.0
Att
ribu
tion
Se
rge
y G
alv
oki
n,
sha
re a
like
, g
en
eric
15.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 3
Social
15.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 4
Social
me
15.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 5
Social
me
Virtual organisation leadership skills are sought after in work life!
15.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 6
What is a game (with internal motivation)? A game has rules A game has challenging goals A game has alternative outcomes (vs. a story) Players´activities influence the outcome (vs. chance) Players have freedom to act to influence the outcomes A game has interaction between the players and the environment Success is being measured and compared Players are given feedback of their success In a game your skills evolve and you advance (motivation) Game challenge and player competencies are in balance A game has winners (and losers) (individuals or teams) A successfull game player is rewarded (with prestige at least)
15.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 7
Actually, gaming looks like a well managed job
Eve Online
15.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 8
Gamification
Applying game mechanics outside games in order to motivate and involve people
Game-like activity motivates and directs acitivities What you measure is what you get What you give feedback on is what you get a lot What you reward, you may get too much
Boring stuff does not miraculously become fun by gamification May require reorganisation and redefinition of tasks to be gamified
10 points to Gold Badge
TIEKE Tietoyhteiskunnan kehittämiskeskus ry 9
What you measure is what you get
15.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 10
km/l
What you measure is what you get
15.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 11
km/l
What you give feedback on is …
15.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 12
The power of feedback!
15.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 13
15.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 14
Instant feedback!• Comparison with earlier performance• Comparison with others• Economic rewardsReduced electricity consumption!
15.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 15
Gamification resembles good management Definition of goals
Measurement of results
Comparison with earlier performanceand others’ performance
Instant direct feedback
Encouraging cooperation
Making development visible
Public rewards
Increasing challenges
Freedom of action to address the challenges
15.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 16
15.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 17
Gamification over Game rules may have errors
Follow, what kind of activities ”the game” reallyleads to and adjust the rules accordingly
A game may be cheated Follow, what really happens in ”the game”
A game may manipulate people unethically Ask, do people understand how ”the game” influences their behavior
A game bores people if it does not advance ”Game” content and challenges must evolve with the players’ competencies
Gamification success only if ”the game” is a good game Making a good game is very difficult Nothing is as boring as a bad game
30.9.2010 www.kasvi.org 18
Sukupuolten välinen digikuilu?
Discussion
U.S. Army Photo