1. The Face of FinanceFinancial Planning is Not a GameJason Miceli www.GeroEx.com

2. Game Structure1. Title Screen (About Me)2. Game Rules (Definitions, Why)3. Opening Credits (Examples)4. Tutorial (Gamification 101)5. The Game (Integration)> Lets Play ! 3. Part 1Title Screen 4. 1. Title Screen3SonnySanSooLego Labyrinth 5. Part 2Game Rules 6. 2. Game Rules DefineGamification is the use of game mechanics andgame design techniques in non-game contexts. Wikipedia, October, 2012http://en.wikipedia.org/wiki/Gamification 7. 2. Game Rules Why Drive engagement Encourage intended behaviors Elicit desired emotional response 8. Part 3Opening Credits 9. 3. Opening Credits 10. 3. Opening Credits 11. 3. Opening Credits 12. 3. Opening Credits(2/14/12) 13. 3. Opening Credits 14. 3. Opening Credits FoursquareSalesforce.comStarbucks 15. Part 4Tutorial 16. 4. Tutorial Gamification Basics:Game Mechanics Sense ofFrequent Social / Sense ofAccomplishmentFeedbackCompetition ExplorationPoints/CoinsProgress bars Sharing/Gifting Collections Levels Scores Meters Rarity Achievements User Challenge MessagesBadgesLeaderboardsTasks & GoalsAnimationsTrophies RankingsQuests & Virtual Rewards Audio Top 100Missions 17. 4. TutorialGamification Basics: Game TechniquesMake It AppropriateKnow your audienceKnow their styleKnow their motivationsMake It Fun & ChallengingInterestingCompellingVisually and perhaps audibly stimulatingToo easy boredToo hard frustratedReward Players For Positive BehaviorsLearning the systemCompleting their profileMeeting critical milestonesOpen ranked scoring after a grace periodReaching the top of the charts for a day/week/monthGeneral use of the system social sharing, involvement in forums, sustained financial stability, exceeded threshold of deposits, etc. 18. 4. Tutorial4 Degrees ofInterface Design FeedbackIll never use it again! 19. 4. Tutorial4 Degrees ofInterface Design FeedbackIts painful, but I use it because I have to 20. 4. Tutorial4 Degrees ofInterface Design Feedback Its fine once you learn it 21. 4. Tutorial4 Degrees ofInterface Design Feedback It was intuitive the first time 22. 4. Tutorial4 Degrees ofInterface Design FeedbackOMG, I cant wait to do that again! 23. 4. TutorialForrester and Gartner Are Playing!>70% of>50% of Global 2k Organizations By 2014, at By 2015,least oneGamifyGamified innovationappprocessesStudy from Gartner, Inc., Summer, 2011http://www.gartner.com/it/page.jsp?id=1629214 24. 4. TutorialForrester and Gartner Are Playing! Four principal means of drivingengagement using GamificationAccelerated feedback cyclesClear goals and rules of playA compelling narrativeTasks that are challenging but achievable Study from Gartner, Inc., Summer, 2011 http://www.gartner.com/it/page.jsp?id=1629214 25. 4. TutorialForrester and Gartner Are Playing! Gartner, Inc. Hype Cycle for Emerging Technologies, July, 2012 26. 4. TutorialForrester and Gartner Are Playing!CMS CXMUCD UXDEED Best and Worst of Website Experience, 2011 report released in Summer, 2012 27. 4. TutorialCriticism AddingBadgification is not GamificationA points, incentive, or loyalty program is not GamificationAdding progress meters and feedback is not GameGamificationSimply adding game mechanics is just one piece ofMechanicsGamification they contribute to supporting a Gamification or engagement strategy Games are fun. Gamification experiences are crap, because people see right through them. 28. 4. TutorialCriticismIf you dont like playing games and theapplication looks and "plays" like a game, itcan be extremely irritating. The game canget in the way of the technology youre trying to teach. I have experienced someof the game-enabled tech already. It canbe annoying especially when youvemastered a step and need to get past itand the game structure wont let you advance. 29. Part 5The Game 30. 5. The GameKnow Your AudienceExpressCompete ExploreCollaborate Smart Gamification, Amy Jo Kim, PHD 31. 5. The GameDesign For Lifecycle StageEnthusiastRegular NewbieSmart Gamification, Amy Jo Kim, PHD 32. 5. The GameAdd PERMA to Activity LoopsP Positive EmotionsE EngagementR RelationshipsM Meaning & PurposeA Accomplishments Positive Psychology, Martin Seligman 33. 5. The GameGo With the Flow Positive Psychologist, Mihaly Csikszentmihalyi 34. 5. The GameSupport With Progress Mechanics Smart Gamification, Amy Jo Kim, PHD 35. 5. The GameMotivate Players With Intrinsic Value Intrinsic Value Extrinsic RewardsSmart Gamification, Amy Jo Kim, PHD 36. SummaryThink like a game designerKnow and design for your audienceShoot for the, OMG, I cant wait to do that again! factorGo with the flowOffer meaningful, intrinsic value, supported by the extrinsicMake it funUltimate goal 37. SummaryThink like a game designerKnow and design for your audienceShoot for the, OMG, I cant wait to do that again! factorGo with the flowOffer meaningful, intrinsic value, supported by the extrinsicMake it funUltimate goal 38. GAME OVERPlay again?Jason MiceliCreating the Extraordinarywww.GeroEx.comwww.twitter.com/JasonMiceliJason Miceliwww.GeroEx.com