Nailing Product-Market Fit by Alan Chiu

Nailing Product-Market Fit

Alan ChiuCo-Founder and Head of Product, ListoPartner, XSeed CapitalStanford GSB MSx 2011@alanchiu

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Stanford Graduate School of Business

From Startup to VC

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https://flic.kr/p/p4y7Dh


Think of your product as a box with boundaries…

1. User Interface

2. Application Interface

3. Data Interface

4. Buyer Interface

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USER INTERFACE


User Interface

• Whose needs matter?

• Context

• Time-to-value

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User Interface

• Web

• App

• Chat

• Voice

• Physical Store

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Examples

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APPLICATION INTERFACE


It’s all about the workflow.


Application Interface

• What are your users doing before using your product, and after?

• Why?

• Upstream and downstream products?

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Application Interface

• Increase engagement

• Lower churn

• Increase switching cost

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Examples

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DATA INTERFACE


Data Interface

• What are the incoming data sources?

• What are the best ways to receive the input data?

• How will your output data be consumed?

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Data Interface

• Lower adoption cost

• Increase value from product

• Become de facto standard – defensive barrier

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Examples

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BUYER INTERFACE


Buyer Interface

• Who are the buyers?

• Decision making process?

• What’s in it for each stakeholder?

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Buyer Interface

• Pricing model

• Price scaling metric

• Tiered features and services

• Demo features

• Simple, fair, scalable

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Examples

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Examples

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Examples

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Remember…

1. User

2. Application

3. Data

4. Buyer

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Nailing Product-Market Fit

Alan ChiuCo-Founder and Head of Product, ListoPartner, XSeed CapitalStanford GSB MSx 2011@alanchiu

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Education

Nailing Product-Market Fit by Alan Chiu