Music Marketing

Promotional Plan

Michele Cognetti, Angela Jefferson, Robin Juliano Dart & Anthony Truliano

Background / Bio* Humble Beginnings

* Average Kid from South London

* Good Student

* Philosophy* Hood Economics

* Brand* Disturbing London

* Role Model* Old School Built a Music Studio in His Name

Star Power* Toured w/ Jay-Z & Rihanna* Worked w/ P. Diddy* Performed w/ Gorillaz & Snoop Dogg* Two #1 Singles

* UK Charts

* Won Two Brit Awards* Best British Single* Best Breakthrough Act

* London, England 2011

SMART Objectives

* Tinie’s Goals in U.S.* Sell A Million Albums* Top Billboard Charts* #1 Singles* Festival Tour* Concert Tour

* By Summer* 8 Month Campaign * Oct - May

Strategy - Fully Integrated Marketing Campaign

* Bring Tinie to the US* Print Media* Radio* Guerilla Marketing* Online Sites* Social Networking* Television* Product Sales

Budget48,000

30,000

116,000

55,000

5,000

200,000

46,000

Radio

Magazine

TV

Social Media

Guerilla Marketing

Merchandise

Live Performance/Charity

Print Media

* Magazines* Conde Nast

* VIBE* GQ

* City Publications* Philadelphia Magazine

Radio

* Radio Air Play* Programming Directors

* Commercials * Sales Departments

* Concerts* Appearances* Interviews

* Contests

Radio

* Radio Contests* Call Q102.1 for

Chance to winAutographed DrumSticks from Tinie’sVideo “Miami 2 Ibiza”

Collector’s Item* Concert Tickets* Backstage Passes

Guerilla Marketing / Online

* Nationwide College Student Competition

* Students form Street Teams* Canvas College with Posters* “Like” Tinie Tempah’s Page on Facebook* Most “likes” Wins Free

Performance @ College

* Free MP3’s to Bloggers

Publicity* Social Networking

* Twitter* Facebook* MySpace

* Appearances* Clubs & Hotels

* The Glenn Hotel, Atlanta* Lavo, NYC* MIA, Miami

* Launch Parties* i.e. Blackberry, Converse, Belvedere Vodka

Television

* Walk-on Roles* Comedy

* Modern Family - ABC* The Big Bang Theory - CBS

* Drama* Entourage - HBO* Gossip Girl - CW

* Songs in Soundtracks* Commercials

Television

* Reality TV Appearances* Project Runway - Bravo

* Clothing Line Design Challenge

* The Voice - NBC* Guest Performer / Coach

* Randy Jackson’s America’s Best Dance Crew - MTV

* Competition to Choreograph Dance Routine for Tinie’s Crew

* Talk Shows – Leno & SNL

Merchandise

* Fashion Collaboration* Project Runway

* Designer Challenge* Contestants Compete To Design an Urban

Clothing Line for Tinie Tempah & Crew

* Modified for Retail

Merchandise

* Clothing* Shoe Stores – Foot Locker

* Sneakers – Retro Design

* Department Stores – Macy*s* Jackets* Belts

* Concert Sales* Hoodies * T-shirts* Tank Tops

Merchandise

* Signature Eyewear* Sunglasses aka “Crazy Sun Protectors”

* Ray-Ban

* Specs – Eyeglasses* Pearl Vision* Four Eyes

Merchandise

* Accessories* Necklaces

* Limited Edition* From “Pass Out” Video* Plastic = Easy to Manufacture * Concert Sales

Merchandise

* Exclusive Fragrance * Tempah-tvre

* Cologne For Men * Perfume Women* “Got the Fever? Raise Your Temperature with Tinie’s New Signature Scent”

Merchandise

* Homewares – Line of Glassware* Department Stores - Macy’s “Only One Store Can Bring All These Stars Together”

* Champagne Flutes* Shot Glasses (Concert Sales)* Martini Glasses * Low-Ball Glasses

Charity Events – Giving Back* The New Millennium British Invasion

* Raise Money for Aids Charity [RED]* Collaborate with other British Artists on a Concert

in * New England – Boston, Mass.

* Coldplay (w/ Gwyneth Paltrow), Muse, Radiohead, Chipmunk, Adele, etc. * MC’d by Comedian/Actor Russel Brand

* Habitat For Humanity

THANK YOU!

Questions?