MUSE Website

This is the homepage for theMuse website, which iscompletely unlike the albumadvert. Instead of going for aminimalist background,there are multiple neoncolour streaks against ablack background to catchyour attention immediatelyand convey the rock feelingof their music. To add tothis, the background is fullycustomizable as you canchange the background toyour ‘favorite’ Muse image.This level of interactivity iswhat will engage audiencesand keep them interested inMuse.

For first time guests, the logois in the conventional top leftcorner meaning that at asingle glance the band will beknown.

The navigation bar contains all the conventional pages such as tourdates, forums and images which means that audiences can easilyfind all the important information about the band. Moreover, thereis a shop page too where audiences can buy their merchandise. Thefont used is simple and easy to read making it extremely accessiblefor nearly every user.

Above the navigation bar is a featureto change languages meaning thatMuse are hoping for a much widertarget audience than just Englishpeople. This means that other peoplewho speak a different language aren’tmarginalized.

There is also an option to ‘become amember’ to hear the latest updatesabout the band which means that fanscan consistently be up to date and feel‘exclusively’ like they are part of theband.

Another interactive element isthe animated photo banner whichis a hyperlink to a user-drivephoto gallery where fans canupload their photos of the band.Underneath it is a live statisticsfeed about the Muse gallery. Byhaving this, it conveys that theband is very modern and up todate and it is almost as if everycomment counts, making theusers feel like they havecontributed to the band. This willmake them want to revisit thewebsite and post even betterphotos for the everyone to see.

Finally, there are links to social networkswhich is an encouragement for users topost statuses about the band and ‘spreadthe word’ about the band. This is a wordof mouth effect and makes the fans feellike they have made the band popularand others will want to do the same.Moreover, these social networks are nowavailable on mobile devices so users canuse these when out and about.