MUSE Website

This is the homepage for the Muse website, which is completely unlike the album advert. Instead of going for a minimalist background, there are multiple neon colour streaks against a black background to catch your attention immediately and convey the rock feeling of their music. To add to this, the background is fully customizable as you can change the background to your ‘favorite’ Muse image. This level of interactivity is what will engage audiences and keep them interested in Muse.

For first time guests, the logo is in the conventional top left corner meaning that at a single glance the band will be known.

The navigation bar contains all the conventional pages such as tour dates, forums and images which means that audiences can easily find all the important information about the band. Moreover, there is a shop page too where audiences can buy their merchandise. The font used is simple and easy to read making it extremely accessible for nearly every user.

Above the navigation bar is a feature to change languages meaning that Muse are hoping for a much wider target audience than just English people. This means that other people who speak a different language aren’t marginalized.

There is also an option to ‘become a member’ to hear the latest updates about the band which means that fans can consistently be up to date and feel ‘exclusively’ like they are part of the band.

Another interactive element is the animated photo banner which is a hyperlink to a user-drive photo gallery where fans can upload their photos of the band. Underneath it is a live statistics feed about the Muse gallery. By having this, it conveys that the band is very modern and up to date and it is almost as if every comment counts, making the users feel like they have contributed to the band. This will make them want to revisit the website and post even better photos for the everyone to see.

Finally, there are links to social networks which is an encouragement for users to post statuses about the band and ‘spread the word’ about the band. This is a word of mouth effect and makes the fans feel like they have made the band popular and others will want to do the same. Moreover, these social networks are now available on mobile devices so users can use these when out and about.