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Considerations for a mobile strategy for tertiary educational institutions
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mobile solu*ons & applica*ons
Richard HortonBusiness Development Manager
Tuesday, 29 January 13
Downloadhttp://m.campusm.org/get
@campusMUniApp@_campusM_
http://www.campusm.com
Tuesday, 29 January 13
Why have an Institutional Mobile Strategy?
Tuesday, 29 January 13
Why have an Institutional Mobile Strategy
79%
of students own a smartphoneSource: Bell State’s Institute for Mobile Media
Tuesday, 29 January 13
Why have an Institutional Mobile Strategy
of students check their smartphone during lunch break
92%
Source: Bell State’s Institute for Mobile Media
Tuesday, 29 January 13
Why have an Institutional Mobile Strategy
use smartphones whilst commuting
93%
Source: Bell State’s Institute for Mobile Media
Tuesday, 29 January 13
Why have an Institutional Mobile Strategy
of students check their smartphones before getting out of bed
77%
Source: Bell State’s Institute for Mobile Media
Tuesday, 29 January 13
Why have an Institutional Mobile Strategy
number of Android tablets sold by Dixons Group in the week running up to Xmas
5 per second
Source: Sebastian James, Group CEO Dixons Retail plc, on Radio 5 Live 18th January 2013
Tuesday, 29 January 13
• Mobile First - BYOD
• Institutional Brand
• Personalisation - Data Protection and Security
• Maximise ROI, contain expenditure, analytics
• Executive buy-in
• Future proofing, Ease of use, Equality
Strategy Why do we need an institutional mobile strategy
Tuesday, 29 January 13
campusM™ Enterprise
Permission and Role dynamically configured Institutional App
Marketing/Recruitment Student Institute
Welcome Week AlumniStudent
Recruitment Fairs Open DaysMobile
ProspectusStaff VisitorConferences
Tuesday, 29 January 13
Devices and Operating Systems
iOS 6 BlackBerry 6
Android Ice Cream Sandwich
iOS 5 BlackBerry 7
Android Jelly BeansWindows 8 Honeycomb
Linux iOS3Tuesday, 29 January 13
ERP
HR
Directory
Library
Scheduling
CRM
VLE
Finance
Records
Housing
Network
Finance
Voting
Accommodation
Openday
Prospectus
Expences
Holiday Booking
Room booking
Feedback
Attendance
Payroll
campusM App Extensions
Student
Conferences
Staff
Open Days
Alumni
Visitor Recruitment Fairs
Mobile Prospectus
campusM Apps
Welcome Week
campusMApp Manager
MapsRSS
Alerts
Branding
Promotions
Reporting
Profile
Location Services
Pocket Guides
campusM™ Enterprise Example Ecosystem
Tuesday, 29 January 13
campusM™ Insight Reporting - Demo
Tuesday, 29 January 13
• A commercial platform or build your own app?
• Evaluating commercial platforms
• Cloud or hybrid-cloud platform?
• Managing the Mobile Installation
• Customisation to meet specific institutional needs
Technical Options Identifying the Technological Options
Tuesday, 29 January 13
campusM™ Personalised Authenticated Apps
XMLHTTPS
campusM Native
Applications
campusM Browser
Applications Synchronisation, Caching and Working Off-line
Mobile
campusM Connect Layer
Service ServiceService ServiceService Service
Mobile Optimisation
Synchronisation
Authentication
campusM
Cloud
Service
Institution
campusM Hosted Services Directory Library Timetable VLE Records
PCAvail.
Tuesday, 29 January 13
campusM™ App Extension Kit
Institutioncam
pusM C
loud
campusM Connect Layer
Synchronisation
Authentication
campusM App Extension Kit
HTML
campusM Render and MVC
Service ServiceService
Mobile Optimisation
Institution Services and Systems Data #1 Data #2 Data #3
Reports
campusM App Manager
Configuration
XMLHTTPS
campusM Native
Applications
campusM Browser
Applications Synchronisation, Caching and Working Off-line
Tuesday, 29 January 13
![Mobile Strategy, Mobile Insights [BHiveLab]](https://img.pdfslide.us/doc/110x75/54bd5cef4a7959bb788b45f5/mobile-strategy-mobile-insights-bhivelab.jpg)
