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Keynote address given at the Minnesota Library Association's Academic and Research Division (ARLD) Day, April 27, 2012.
Citation preview
TRANSLITERACY: Constructing Knowledge
and Networks
ARLD Day April 27, 2012 Minn. Library Assoc.
http://www.flickr.com/photos/davidclow/2456360108/
Where I’m coming from
Why I’m here http://www.flickr.com/photos/scolirk/5920957686/
First,
a question http://www.flickr.com/photos/21496790@N06/5065834411/
What is the most terrifying thing about
working in an academic library?
http://www.flickr.com/photos/theloushe/4386211866/
Finals week?
http://www.flickr.com/photos/teamtiredfeet/6041587969/
Committee work?
http://www.flickr.com/photos/clagnut/252185030/
Printer jams?
Nope… http://www.flickr.com/photos/miskan/3313324/
Graduation
http://www.flickr.com/photos/carbonnyc/143186839/
0
2
4
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8
10
12
9th Grade High SchoolDiploma
Some college Bachelor'sDegree
Master'sDegree
ProfessionalSchoolDegree
DoctoralDegree
1.29
3.24
5.2
7.74 8.79
10.1 9.79
Educational Attainment and Library Usage
Sin, S.-C. J., & Kim, K.-S. (2008). Use and non-use of public libraries in the information age: A logistic
regression analysis of household characteristics and library service variables. Library & Information Science Research, 30(3), 207-215.
0
0.5
1
1.5
2
2.5
6-13 14-17 18-20 21-29 30-39 40-49 50-59 60-69 70-79 >80
2.11 1.55 1.27
0.88 0.95 0.9 0.97 0.94 0.88 0.68
Attending school
Not attending school
Sin, S.-C. J., & Kim, K.-S. (2008). Use and non-use of public libraries in the information age: A logistic
regression analysis of household characteristics and library service variables. Library & Information Science Research, 30(3), 207-215.
Library Usage by Age Group
An existential crisis…
http://www.flickr.com/photos/celesterc/1302838239/
Are we just
handmaids
to annotated
bibliographies?
http://www.flickr.com/photos/canonsnapper/171439809/
What do we do
that will last?
http://www.flickr.com/photos/steffanyf/4190646747/
Even the day-to-day
is in flux. http://www.flickr.com/photos/ventriloblog/144041118/
It all comes down to
preparing for change
http://www.flickr.com/photos/atbartlett/2432704579/
It all comes down to adaptation
http://www.flickr.com/photos/deapeajay/2969264395/
We need to think
beyond our gates http://www.flickr.com/photos/arenamontanus/5503405700/
What do we
impart that
will outlast
change? http://www.flickr.com/photos/rilindh/6243990270/
We need to build bridges
to a life outside the library
http://www.flickr.com/photos/7455207@N05/1213545027/
Transliteracy
http://www.flickr.com/photos/ionushi/229284156/
Transliteracy is the ability to
read, write, and interact
across a range of tools,
platforms, and media.
http://www.flickr.com/photos/gomattolson/4499988373/
A brief history
of transliteracy
http://www.flickr.com/photos/davidclow/2456360108/
2005
The Transliteracies
Project
“Text has historically existed
as a negotiation between
media, including oral, written,
print, visual, and… electronic
media.”
(Liu 2006)
http://www.flickr.com/photos/networkcultures/5739150931/
2005
The Transliteracies
Project
Studying “the zone of
negotiation…by which the
older dialogue among print,
writing, orality, and
audiovisual media…enters
into new relations with digital
media.”
(Liu 2006)
2007
PART: Production
and Research in
Transliteracy
The ability to read, write and
interact across a range of
platforms, tools and media.
(Thomas, et al., 2007)
http://www.flickr.com/photos/mak61/4647008124/
2007
PART: Production
and Research in
Transliteracy
“Transliteracy is an umbrella
term encompassing different
literacies and multiple
communication channels.”
(Andretta 2009)
2010
Libraries and
Transliteracy
“Transliteracy began as a
descriptive concept,
designed to understand how
people navigate their way
across various media.”
(Newman 2011)
http://www.flickr.com/photos/mlibrarianus/4521632001/
2010
Libraries and
Transliteracy
“[It is] understanding the
ways various means of
communication interact and
understanding…the skills
necessary to move
effortlessly from one medium
to another.”
(Ipri 2010)
What do all of these approaches have
in common?
http://www.flickr.com/photos/sridhanush/4135873153
1. Multiple media
http://www.flickr.com/photos/grandgrrl/5240360344/
2. Communication
http://www.flickr.com/photos/st3f4n/4012030328/
3. Interaction
Transliteracy is the ability
to communicate meaning
between media
http://www.flickr.com/photos/nicholasro/4933559660/
Why is transliteracy relevant to librarians?
http://www.flickr.com/photos/59538180@N07/5598585611/
Libraries have always
promoted literacy http://www.flickr.com/photos/lesterpubliclibrary/
Literacy has always been
mediated by information
technology http://www.flickr.com/photos/digital_rebel_xt/72224228/
So, technology
influences how we
can and should
promote literacy
But, a multiplicity
of technologies
can be a logistical
nightmare
Early literacy http://www.flickr.com/photos/thomaslife/4508639159/
Web literacy
New linguistic
competencies
http://www.flickr.com/photos/misspixels/5785978957/
Transliteracy helps us
promote literacy
across technological
barriers http://www.flickr.com/photos/digital_rebel_xt/72224228/
Transliteracy in more detail
http://www.flickr.com/photos/gomattolson/5518638853/
1. Multiple Media
Foundations of
transliteracy
http://www.flickr.com/photos/samantonio/6399080897/
Once upon a time…
…literacy was simple.
http://www.flickr.com/photos/george_eastman_house/3122869849/
Then, something changed…
http://www.flickr.com/photos/superbomba/2230681898
We invented new tools to communicate
We found new places to communicate
http://www.flickr.com/photos/transkamp/54371294
We found new time to communicate
http://www.flickr.com/photos/stephangeyer/3501272881/
We’ve always had choices
http://www.flickr.com/photos/julia_manzerova/2757851927/
Just never quite so many
http://www.flickr.com/photos/12905355@N05/6834016045/
The days of “one medium” research
are over
http://www.flickr.com/photos/zanzo/349901563/
Yet we often
tend to focus on
the resources
that we know
we put up
defensive walls
To distinguish
ourselves from
the web
Students will use
non-library resources
http://www.flickr.com/photos/87913776@N00/5129607997/
Head, A. J. & Eisenberg, M. B. (2011). How college students use the Web to conduct everyday life
research. First Monday, 16(4). Online.
Where do they get their information?
They’re running
right into the
walls we’ve been
building
http://www.flickr.com/photos/ortizmj12/2366706532/
Get comfortable with non-library
resources
Just be careful… http://www.flickr.com/photos/jblyberg/3394121594/
literacy critical
visu
al
scientific
information media
eco
no
mic
digital
health ora
lity
computer
web
financial
eco
no
mic
so
cia
l
cult
ura
l new
historical
po
st-
fina
ncia
l
numeracy electracy
visua
l sta
tistical
meta
There’s got to be
a better way
1. Multiple Media
2. Communication
Foundations of
transliteracy
http://www.flickr.com/photos/samantonio/6399080897/
http://www.flickr.com/photos/verbeeldingskr8/3638834128/
The birth of the web made it necessary for
librarians to shift more towards teaching search
strategies and evaluation of sources. The tool-
focused “bibliographic instruction” approach was
later replaced by the skill-focused “information
literacy” approach.
Meredith Farkas American Libraries Magazine
11/01/2011
http://americanlibrariesmagazine.org/columns/practice/information-literacy-20
http
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w.flickr.co
m/p
ho
tos/ricin
/52
25
89
06
6
The end of the “tool-focused approach”
But, information isn’t just evaluated http://www.flickr.com/photos/harvardavenue/773700408/
Information is used
http://www.flickr.com/photos/stephangeyer/3494488505/
Information is
communicated
http://www.flickr.com/photos/miuenski/5887393036/
But doesn’t information
literacy cover that? http://www.flickr.com/photos/barneymoss/6372144917/
Transliteracy and information literacy
Orality
Signing
Visual
Computer
Digital
Scientific
Health
Economic
Cultural
Critical
Media
We can be literate without
being able to evaluate
http://www.flickr.com/photos/chiotsrun/3945682459/
We can be
information
literate without
being tech-savvy
Transliteracy and information literacy
Orality
Signing
Visual
Computer
Digital
Scientific
Health
Economic
Cultural
Critical
Media
Communication Evaluation
Transliteracy and information literacy
Orality
Signing
Visual
Computer
Digital
Scientific
Health
Economic
Cultural
Critical
Media
Transliteracy Information Literacy
What good is evaluating information if
you can’t get to it?
http://www.flickr.com/photos/superciliousness/314764905/
What good is
information if
you can’t
communicate it?
http://www.flickr.com/photos/irisslootheer/4348994132/
We’ve done a great job with evaluation
http://www.flickr.com/photos/jstar/345712329/
Transliteracy brings our attention
back to communication
http://www.flickr.com/photos/eyewash/3575612360/
1. Multiple Media
2. Communication
3. Interaction
Foundations of
transliteracy
http://www.flickr.com/photos/samantonio/6399080897/
Transliteracy is also
about asking:
How do these literacies and
technologies interact?
http://www.flickr.com/photos/7871566@N04/2478485740/
How do librarians
usually handle
integration and
interaction?
http://www.flickr.com/photos/shellysblogger/2130085604/
Librarians love
compartments http://www.flickr.com/photos/franklinheijnen/5089819498/
But patrons don’t
Our “versus” mentality
doesn’t cut it
anymore
http://www.flickr.com/photos/atlnav/369536486/
Popular vs. Scholarly
Wikipedia vs. peer-review
Scholarly publishers vs. open access
http://www.flickr.com/photos/biblioteekje/6325328112/
vs.
the library
Transliteracy is about avoiding silos
http
://ww
w.flickr.co
m/p
ho
tos/tw
ob
/87
41
93
3/
The question posed
by transliteracy is:
“Are we
encouraging
skills that
transfer?”
http://www.flickr.com/photos/en321/322710700/
The ability to transfer
cognitive skills
learned in one domain
to a new domain
Transfer of learning
www.flickr.com/photos/chaparral/2737992503/
Get rid of the
“click here”
mentality
http://www.flickr.com/photos/rufo_83/206707421/
Encourage skills that will adjust
Start from
patrons’
existing
mental
models of
libraries
(Holman 2011)
http://www.flickr.com/photos/darwinbell/5827849044/
And teach
the analogy
(Gentner & Colhoun 2010)
1) Candidate inferences
2) Schema abstraction
3) Re-representation
Begin with what they know
Encourage inference through analogy
http://www.flickr.com/photos/automania/126698126/
Show how it works,
not just how to use it
http://www.flickr.com/photos/distinctlyaskew/396655424/
Give ample time for free play
Reinforce that the library is a node in
the network
Caveat:
It’s not just digital
http://www.flickr.com/photos/juska/2168547359/
Transliteracy is
not about the
media
http://www.flickr.com/photos/jblyberg/4506047012/
Transliteracy is
about
the network
http://www.flickr.com/photos/pascalcharest/308357541/
So, where do libraries
fit in the network?
http://www.flickr.com/photos/katerha/5318405382/
Libraries and transliteracy:
Making the connection
http://www.flickr.com/photos/jadammel/6232852998/
Librarians encourage transliteracy by
adopting programming and teaching
strategies that promote skill transfer
across media
Libraries are filled with amazing
information services.
www.flickr.com/photos/donkerdink/1324433035/
How do we keep patrons from being
overwhelmed?
http://www.flickr.com/photos/riekhavoc/4975764806/
We can teach the skills needed to use our
services.
We can adjust our services to meet our
patrons’ skills.
Or both
http://www.flickr.com/photos/shanghaidaddy/4444781040/
Transliteracy is about showing how
the library fits in
Moving forward
http://www.flickr.com/photos/ryandesiderio/2346522953
Today’s special
Promoting impact
Inventing spaces
Remix revolutions
Chat reference
Equity and diversity
Data and student success
Linked data
Cloud collaboration
Leadership
Library instruction
Google Docs
Roving reference
Legal literacy
Pop culture
Youth outreach
http://www.flickr.com/photos/sridhanush/3784559599/
It’s all about bridging the gaps
http://www.flickr.com/photos/sridhanush/4108645910/
We all have to deal with multiple
media
We all have to deal with
communication
We have to deal with
how it all fits together
http://www.flickr.com/photos/matthileo/5448890398/
Transliteracy is the ability to read, write
and interact across a range of platforms,
tools and media
http://www.flickr.com/photos/smcgee/2504469684/
It’s about communicating meaning
across media
http://www.flickr.com/photos/smcgee/2504469684/
Thank you
senseandreference.wordpress.com
librariesandtransliteracy.wordpress.com
References Andretta, S. (2009). Transliteracy: Take a walk on the wild side. In World Library and Information Congress: 75th IFLA Genreal
Conference and Assembly, Milan, Italy: 23-27. http://eprints.rclis.org/handle/10760/14868
Farkas, M. (2011). Information literacy 2.0. American Libraries [Blog post]. November 1, 2011. Available at:
http://americanlibrariesmagazine.org/columns/practice/information-literacy-20
Gentner, D. & Colhoun, J. (2010). Analogical processes in human thinking and learning. In Glatzeder, B., Goel, V., and von Muller,
A. (2010). Towards a Theory of Thinking. Heidelburg: Springer. 35-48.
Head, A. J. & Eisenberg, M. B. (2011). How college students use the Web to conduct everyday life research. First Monday, 16(4).
Online.
Holman, L. (2011). Millennial students’ mental models of search: implications for academic librarians and database developers .
Journal of Academic Librarianship, 37(1): 19-27.
Ipri, T. (2010) Introducing Transliteracy. College & Research Libraries News, 71(10), 532-567
Liu, A. (2006). Definition of Online Reading. http://transliteracies.english.ucsb.edu/category/research-project/definition-of-
online-reading
Newman, B. (2011). Beginner ’s guide to transliteracy. Available online at
http://librariesandtransliteracy.wordpress.com/beginner’s-guide-to-transliteracy/
Sin, S.-C. J., & Kim, K.-S. (2008). Use and non-use of public libraries in the information age: A logistic regression analysis of
household characteristics and library service variables. Library & Information Science Research, 30(3), 207-215.
Thomas, S., et al. (2007) Transliteracy: crossing divides. First Monday, 12(12). Online.
http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2060/1908