Anjali Ranjan 16 Aakrati ShahPrerak Sheth 30 Prerna VermaMrudula Nair 52 Pragati

VODAFONE : MISSION & VISION

▪ MISSION:

To enrich customers’ life with the unique power of mobile communication.

▪ VISION:

To be the communications leader in increasingly connected world.

INTRODUCTION

▪ World’s second largest mobile telecommunications company measured by subscribers.

▪ owns and operates networks in over 30 countries and has partner networks in over 40 additional countries

▪ It provides telecommunications and IT services to corporate clients in over 65 countries.

▪ Total number of Vodafone India Subscribers : 141,519,840, i.e. 22.44% of the total 657,158,013Indian mobile phone subscribers.

▪ The Brand Trust Report, 2011 published by Trust Research Advisory has ranked Vodafone as the 16th most trusted brand in India.

4 P’s of Vodafone

PRODUCT

▪ Prepaid

▪ Postpaid

▪ Blackberry Wireless Handheld

▪ Value Added Services

PRICE•World’s cheapest price rates

•Customer based pricing strategies

•Flexible pricing mechanism

•Controlled by TRAI

•Monthly price plans are available

•Rewards on usage

4 P’s of Vodafone

PLACE

▪ Local mobile shops

▪ Stationery stores

▪ Vodafone store

PROMOTION•Promotion through the Zoozoointroduced during IPL Season2

•TV commercials of Zoozoocharacters

•Combined promotion with blackberry

•New advertisements focuses on customisation

Customer Perceived Value

Total Customer Benefit

▪ Over 99% population coverage.

▪ Outstanding performance, trusted by over 70% of UK emergency services.

▪ Investing millions to improve performance and customer experience.

▪ Vodafone awards and achievements.

▪ Vodafone are committed to giving you a network you can depend on.

▪ The fastest and most reliable connections

▪ Stay in touch - with the network your business can rely on.

IMAGE BENEFIT

▪ Found that 38.5 per cent of the UK workforce relies on a mobile as its main business phone.

▪ Wherever you go our network follows you this is the tagline of Vodafone which suggest consumers have a mindset that they will get the best network everywhere they go.

Total Customer cost

Monetary cost

▪ Free sim cards at certain outlets or promotional offers

▪ Different schemes as per the choice (including prepaid and post paid)

▪ Chota recharge (Rs 10)

▪ Balance transfer

▪ Top-ups (Rs 50, 100, 200 etc)

Time cost

•Time cost is very less as you get the recharge done instantly.

•Online recharge is also available.•Time taken to activate the simis also less compared to other services.

•Customer care is just a dial away.

Energy cost

▪ Any service can be used just by subscribing it through the sim.

▪ The sim card is available easily at nearest stores and the recharge facilities hardly require any effort.

How does MIS help VODAFONE?

▪ gathers, stores and analyses the details of all the subscribers across the region ,state and country.

▪ analyses the usage pattern of its customers and accordingly proposes the various schemes.

▪ MIS keeps track of customers who amount huge bills and treats them differently.

▪ MIS also helps in tracking the maximum number of customer complaints area wise and according to the scheme

THANK YOU