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MISSIONARY DISCIPLES AND
NEW MEDIA-PART II
Forming Missionary Disciples in a Digital Age
Tuesday, August 9, 2011
Sponsored by CSCC
Emmaus Retreat Centre – Port of Spain, Trinidad
Part II Focus
Web 2.0 Background
Comparison of 1.0 and 2.0 Media
Major Characteristics of New Media
The Digital Footprint
Web 1.0 was Commerce
Web 2.0 is People
- Ross Mayfield
Web 2.0 seems to be like Pink Floyd
lyrics: It can mean different things to different people, depending upon your state of mind.
- Kevin Maney
Introduction
• The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International in 2004
• The phrase "Web 2.0" hints at an improved form of the World Wide Web
• Emphasizing tools and platforms that enable the user to Tag, Blog, Comment, Modify, Augment, Rank, etc.
• The more explicit synonym of "Participatory Web"
Principles of Web 2.0
No Products but Services
“There are no products, only solutions”
• Not what customer wants but why they want
• A problem solving approach
• Simple Solutions
Customization
• Every individual is unique
• Some people want to be different
• Allow him to choose instead of forcing him to use
what you have made
• Make her feel at home
e.g.
– My yahoo, Google Homepage, myspace
– Firefox extensions
e.g. (This slide is better for reading online)
Focus on the “Long Tail”
• Reach out to the entire web
• To the edges and not just to the centre, to
the long tail and not just the head
• Leverage customer-self service
e.g. Google, StumbleUpon, orkut
Harnessing Collective Intelligence
Network effects from user contribution are the key to market dominance in Web 2.0 era
The Wisdom of crowds – Users add value
– Amazon, ebay - User reviews, similar items, most
popular,
– Wikipedia – content can be added/edited by any web user,
– Flickr – tagging images
– Cloudmark – Spam emails
Harnessing Collective Intelligence..
Some systems,designed to encourage participation
– Pay for people to do it – „gimme five‟
– Get volunteers to perform the same task
• Inspired by the open source community
– Mutual benefits e.g. P2P sharing
Harnessing Collective Intelligence
• But only a small percentage of users will go to the trouble of adding value to your applications via explicit means.
• Therefore web 2.0 companies set inclusive defaults for aggregating user data and building value as side effect of ordinary use of the application.
• It requires radical experiment in trust
“with enough eyeballs, all bugs are shallow” - Eric Raymond
Benefits of Web 2.0 Recruitment: Due to the cutting-edge underlying technologies and
usability-focused interfaces (the „cool‟ factor)
Organizations adopting Web 2.0 tend to attract sophisticated, high-caliber technical candidates.
Reduced cost: Not only are Web 2.0 offerings low-cost, but the same
techniques can also be applied to existing (non-Web 2.0) products and services, lowering costs.
For example, wikis can enable your users to build documentation and knowledge base systems, with relatively little investment from yourself.
Loyalty The open, participatory Web 2.0 environment
encourages user contribution, enhancing participant loyalty and lifespan.
Marketing/PR. By taking advantage of the aforementioned benefits,
marketing and PR teams can implement low-cost, wide-coverage, viral strategies.
Search Engine Optimization (SEO) Web 2.0 delivery mechanisms - such as Blogs and RSS -
significantly enhance search engine exposure through their distributed nature
Benefits of Web 2.0
On May 29, 2006, Joe Drumgoole, an
entrepreneur who creates software
startups, posted at his Copacetic blog
(http://joedrumgoole.com/blog/2006/05/29/
web-20-vs-web-10/ )
The Comparison
Web 1.0 Web 2.0
The Comparison
Web 1.0 Web 2.0
The Comparison
Web 1.0 Web 2.0
http://www.w3schools.com/xml/xml_whatis.asp
EXtensible
The Comparison
Web 1.0 Web 2.0
The Comparison
Web 1.0 Web 2.0
The Comparison
Web 1.0 Web 2.0
The Comparison
Web 1.0 Web 2.0
http://www.merriam-webster.com/dictionary/taxonomy http://techessence.info/tagging
http://www.youtube.com/watch?v=HybVOMJI0_E
We are dealing Today
CULTURE
LANGUAGE
CULTURE
LANGUAGE
CULTURE
LANGUAGE
QUESTION
What
does your
Digital
Footprint
look like?
Applicants face social-media
background check • New companies, e.g., Social Intelligence
• Scrapes the Internet for everything
prospective employees may have said or
done online in the past seven years.
• Dossier assembled: examples of
professional honors and charitable work.
• And…
Applicants face social-media
background check • Negative information that meets specific
criteria:
– Online evidence of racists remarks
– Reference to drugs
– Sexually explicit photos
– Text messages or Videos
– Flagrant displays of weapons or bombs
– Clearly identifiable violent activity St. Petersburg Times, Sunday, July 24, 2011, pg. D1.
Watch Your e-mouth
• Voice Mail
• MySpace
• Google+
• And….social media in General
Things To Consider
• When angry or frustrated – Wait!
• Consider how phrases like, “I am telling you
to…,” “You are instructed to…” sound bossy!
• All Capital Letters – Sparingly
• If a negative message, do not name
individuals or specific groups
• Erasing emails – Will always be somewhere! St. Petersburg Times, Monday, April 16, 2011, pg. 1F
MindShift
One goal is to help expand our
understanding of communications
technology by exploring ideas
outside of the dominant worldview
and assist you in waking up from
what can be called “The Trance State," an unconscious but profound detachment from inner and outer reality.
http://129.69.215.166/cgi-bin/blind/ger/research/fields/recent/brainshift/
Brain Freeze
Brain freeze is your brain with all of
the new technology … kind of like
what happens when you eat ice
cream too fast. It is delicious, but
causes a brief headache.
Peace, love and blessings in
cyberspace, - Pam Emery
New Media Characteristics
• Participatory Culture
• Users add value
• Specialized Database
• Perpetual Beta
• Networking a value
• Marketing and PR are changing
• Communication is changing
Questions?
