Kyrgyzstan Tajikistan Kazakhstan

PROJECT PREPARATION PHASE INCEPTION MEETING

Paris – February 3-4, 2014

GROUNDWATER MANAGEMENT IN THE SYR DARYA TRANSBOUNDARY BASIN

Communication, Replication, Awareness and Dissemination- Linkages with IW LEARN

!BY LUCILLA MINELLI, UNESCO-IHP (l.minelli@unesco.org)

Importance of communication

Outreach strategy! and action plan

IW LEARN and !Groundwater CoP

Food for Thought

Importance of communication 1.1

Communicating… Misperceptions, challenges and good news

Common Language

Reciprocal Understanding and Trust

Digesting,Translating

Extra complexity(Ground)Water Cooperation

Shiny and colorful!touch to "serious stuff”

Importance of communication 1.2

Communicating… Misperceptions, challenges and good news (II)

If our recipients “don’t get it” it is indeed our problem…

Good news: Growing realization of the importance of communication by donors, UN Agencies and projects’

partners.!The GEF is increasingly promoting and investing in knowledge management/sharing tools and programs

Importance of communication 1.3

What is it then?

Communication is a strategic storytelling

Outreach, awareness raising,

dissemination, knowledge

management, information sharing,!

replication,!advocacy, capacity building…

Outreach strategy and action plan 2.1

Component 5: Dissemination and Communication! & Strategic Results Framework

Outcome  5.  Raised  awareness  of  decision  makers  and  practitioners  on  existing  legal  instruments,  guidelines  and  good  practices  related  to  groundwater  governance,  promotes  adoption  and  advances  national  and  regional  policy  dialogue.

!10.  Training  Programs  on  existing  legal  instruments  and  guidelines  related  to  groundwater  governance  for  decision  makers  in  the  Water  –  Energy  –  Food  sectors  designed  and  implemented.  

!Records  of  face  to  face  training  events  and  webinars    !Lists  of  attendees  

Outcome  6  Project experiences and lessons disseminated globally and regionally.

!11.    Project  website  disseminates  the  project  objectives  and  the  progress  of  the  activities,  records  results,  experiences  and  impacts  being  achieved,  hosts  e-­‐fora  and  webinars,  documents  workshops  and  meetings  including  through  audio  visual  materials.  !12.  Documented  participation  to  IW  LEARN  activities.  !13.  Publication  of  key  project  documents  translated  into  regional  language.

!Website  designed  according  to  highest  standards  and  consistent  with  IW  LEARN  requirements.    !!!!!!

Outcome  7  Donors  and  IFIs  predisposed  to  sustain  project  outcomes.

14.  Partnership  Conference,  aimed  at  raising  awareness  and  interest  of  the  international  community  and  ODA  providers  on  project  outcomes  and  objectives.

Donor  interest  in  the  region,  TA  and  investments  do  not  respond  to  a  strategic  vision  to  address  conjunctive  surface  and  groundwater  management  and  investments  in  the  Transboundary  Syr  Darya  Basin  and  sub-­‐basins  in  an  integrated  manner.

Partnership  Declaration  issued  at  the  end  of  the  Conference

Strategic  vision  reElected  in  concrete  actions  in  countries  planning  instruments  and  project  records  will  attract  sustained  interest  from  donors  and  ODA  providers  in  facilitating  SAP  implementation.

5.1. Project experiences and lessons disseminated globally and regionally. Expected Outcomes

Expected Outputs

5.1.2. Publication and dissemination of key project documents, workshop and conferences documentation, experience notes, hydro- geological and other maps, translated into regional languages.

5.1.1 Project web site (following IW LEARN standards) created, IWENS produced, use of GEF 5 IW tracking tool and participation at GEF IW conferences and other IW LEARN activities ensured.

Outreach strategy and action plan 2.2

Analysis and assessment will be done by UNESCO-IHP in close cooperation with project partners and national focal points

Why is it relevant? (changing behavior, influencing

decision-making, preventing resource degradation,..)

When do we take action? (timeline)

Whom do we want to communicate it to?

(Who’s our audience(s)?)!

What do we want to communicate?

(What’s our message(s)?)!

How do we want to communicate it? (What channels/vehicles will

we use?)!

Outreach strategy and action plan

Outreach strategy and action plan 2.4

Additional remarks / mental notes

A successful strategy is no one-size-fits-all: tailored approaches, tools and messages adapted to audiences

Successful communication is an ongoing process, not a one-time event. Adaptation: it is important to “keep at it” - just as being flexible and creative in responding to changing conditions

Resources need to be properly budgeted: tools and activities tailored to the level of time and human and financial resources available

!

IW:LEARN and Groundwater CoP 3.1

What IW LEARN is…

International Waters Learning Exchange And Resource Network

“Strengthening IW Portfolio !

Delivery and Impact”!(3rd phase:2011-2014)!

strong focus on groundwater

IW:LEARN is an umbrella project (corporate program) dedicated to knowledge and information management within the GEF International Waters portfolio. It is a unique initiative.

!

Goal: To strengthen Transboundary Waters Management (TWM) by facilitating portfolio learning amongst GEF IW projects and partners and by providing a

series of services to facilitate this exchange!IWLEARN.NET supports knowledge sharing in the GEF IW portfolio and

contains project-related information, contacts, documents, e.g. case studies, Transboundary Diagnostic Analyses, Strategic Action Programmes, news and events.!

IW:LEARN and Groundwater CoP 3.2

… and what it can do for you

PORTFOLIO-WIDE LEARNING: BIENNIAL GEF INTERNATIONAL WATERS CONFERENCES (IWC)

TECHNICAL SUPPORT SERVICES www.iwlearn.net/websitetoolkit

PROJECT-PROJECT LEARNING EXCHANGES/TWINNING EXERCISES

TARGETED TRAINING

OUTREACH: INFORMATION CAPTURE, SYNTHESIS, DISSEMINATION

New initiative of the GEF IW: creation of Communities of Practice formed by water

practitioners, project country representatives and other stakeholders

that meet, virtually and face-to-face, and keep alive the legacy of the projects,

share best practices, exchange knowledge and inform the design of new projects!

www.groundwatercop.iwlearn.net 4th phase of IW LEARN 2014-2018, along the lines of the 6th GEF strategy new attention placed on groundwater. The GW CoP will enhance the capacity of the GEF to further address the conjunctive management of surface and groundwater resources

Question & Answer 1.1

Food for Thought…

In your experience, what do you recall as a successful example of good communication activity?

Is there any particular cultural aspect that we should consider when preparing the outreach strategy?

What should be avoided?

At the national level, can you share an example of existing initiatives that we

could link our efforts to? Rakhmet, Katta Rahmat,Рахмат,

Thank You, Merci, Rakhmat, Спасибо

Can you suggest national/regional organizations that we could engage with to maximize the impact of our

strategy and help us better understanding local needs?