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just some terms
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Mid-terms
Dat word, tho!
The Triangle:Ethos= authority/credibility
Pathos=emotionLogos = logic
That C.R.A.P.:Contrast = similar looks similar,
different looks differentRepetition: repeating things,
repeating things, repeating thingsAlignment: Position relative to
documentProximity: position relative to other elements in document
Manovich:Numerical representation = all digital
things are codeModularity: digital media is designed
in portable chunksTranscoding: digital media can be converted to other media easily
Automation: we can make code do work for us
Variability: there’s more than one way/one path to digital things
Kairos:The time/space a things occupies (or when a thing occurs) is of key importance to understanding that
thing. Some things can only happen at certain times. Other
things will seem much different at other times.
Logo:A logo is a visual representation of
a thing. It is meant to be clear, iconic, and instantly recognized.
Technological Instrumentalism:A false belief that technology itself does things. E.g. “my phone texts.” No it doesn’t. YOU text with your
phone.
Mnemonic Value:Mnemonic means “a device that
can be used to remember.” A great logo has the mnemonic value of
causing people to instantly call to mind that company/thing without
needing words.
Related text forms:Assemblage: made of new and old
thingsRemix: Made of two or more
unique things mixedMeme: made of old and new,
meant to be copied and redistributed
Remediation: swapping from one media to another
Audience:Simple: who you’re writing
to/talking toMore complex: Who ends up
seeing/hearing/readingeven more complex: who MIGHT
see/read/hear?
Metaphor:Describing by comparison, as if
these words sprung from my head like a cascade of brilliance.
*that’s the name of my new emo band: Cascade of Head Brilliance*
Style:The way a text is presented and
shaped: this includes voice, design, font choices, color, etc.
Delivery:How your “text” gets to the
audience.
Activity:1) Pair off2) You will receive a number from 1-103) That number is the music video you will be rhetorically analyzing as a pair to then explain to class in 3-5 PowerPoint slides. 4) Use the terms here in some way5) Email me your finished slides
Example:using Kairos, Pathos, a little bit of
Ethos, a huge chunk of style, and a very, very clear understanding of
audience.
For Tuesday:Read more about how White Space
isn’t your Enemy.Come to class with one topic
relating to digital rhetoric that we haven’t discussed but you’d like to
discuss. Also, begin locating headphones– you will want some for class over
the next few weeks.
