# OF I NTERVIEWS TO DATE : 113

PARENTS : 53 | I NVESTORS/PARTNERS: 21 | EDUCATI ON/DEVELOPMENT & S LEEP EXPERTS : 10 | DAY CARES/BABY STORES : 15 | STUDENTS & WORKI NG PROFESS IONALS : 14

“Sparking a successful future”

Michael

OliverJames

Gao

Young

Park

Sini

Ninkovic

Tomer

Poran

Communication with the disabled

Google Glass navigation

Hands free machinist

VR/AR movement commands

Art & music creation

Pet translator

Monitoring seizure or unnatural brain activity

Athlete performance &

injury monitoring

Alertness monitoring for surgeons and pilots

Brain password

Lie detection

Multilanguage translator

Technology Seeking a Market

Before Lean-Launchpad

Brain Password

Communication with babies/pets3 Core Needs Better Sleep

Baby Game Development

Baby Brain Development

TODAY

Key Pivots in Value Proposition

Japanese/Chinese parents as beachhead“I am worried by the shiken

jigoku, the examination hell. But if I spare my son cram school and exams, I might sentence them to

a second-rate future.”

“The salary/prestige of a Japanese executive has little to

do with his performance. It depends on his test taking ability

as a 4- or 5-year-old.”

“The best jobs go almost exclusively to those who have

graduated from prestigious colleges. To get there you

needed a great elementary school.”

“Sparking a successful future”

Buy Child’s Beanie1 Activate Beanie and play calibration game2 Get notification about initial calibration3

Choose the next development4 Work on recommendations during week5 Check development using reference game6

20

30

30

20

100 Week 1 Brainpower:

Week 1 Summary Points

0

0

0

0

0Actions so far:

What do you want to develop?

25

28

29

20

102

Week 2 Summary

Week 2 Brainpower:

Customer Journey

Business Model Canvas reflects pivot

2009 2015 2016 2017

Q1 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Re

sea

rch

Ha

rdw

are

Pro

du

ct

De

vFin

an

ce

Patent

First functionalprototype

Collect pilot data and frame insights

UI/UX prototype

Lean Launchpad

Build cloud platform

Hat design discovery

Family & Friends

SBIR Phase I SBIR Phase II

1000s

Seed

Industrial design

$-

$500

$1,000

$1,500

$2,000

$2,500

$3,000

Profit

Investment Capital

Lessons LearnedLife of an

Entrepreneur•“Everyone has a plan until

they get punched in the face.” ~Mike Tyson

•“This is deathly tiring.” ~Michael Oliver

•Private life and startup life merge and are hardly distinguishable

Product Market Fit

•Everyone thinks they’re average

•The customer with the greatest need may not be who you think

•“There are things that we know we don’t know. But there are also unknown unknowns.” ~ Donald Rumsfeld

Customer Discovery

•Get out of the building and talk to people

•“The MVP iteration and showing people MVPs is crucial to understanding the customer.” ~ Sini Ninkovic

•Time and place determine availability of customers and willingness to speak

Thank you!