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Media, Technology and Society
New Trend of Social Interaction
OVERVIEW
• What is Website?
• Web 1.0, Web 2.0 & Social Media
• Web 2.0 Technologies
• Blog (web log)
• Social Media
What is Website?
A website is a collection of related web pages, including multimedia content, typically
identified with a common domain name, and published on at least one web server.
What is Website?
A website may be accessible via a public Internet Protocol (IP) network, such as the Internet, or a private local are network (LAN), by referencing a uniform resource locator (URL) that identifies
the site.
What is Website?
Websites have many functions and can be used in various fashions; a website can be a personal website, a commercial website for a company,
a government website or a non-profit organization website.
What is Website?
Websites can be the work of an individual, a business or other organization, and are typically
dedicated to a particular topic or purpose, ranging from entertainment and social
networking to providing news and education.
Uniform Resource Locator (URL)
A URL (Uniform Resource Locator), as the name suggests, provides a way to locate a resource on
the web, the hypertext system that operates over the internet. The URL contains the name of the protocol to be used to access the resource
and a resource name. The first part of a URL identifies what protocol to use. The second part identifies the IP address or domain name where
the resource is located.
Uniform Resource Locator (URL)
The URL contains the name of the protocol to be used to access the resource and a resource
name.
The first part of a URL identifies what protocol to use. The second part identifies the IP
address or domain name where the resource is located.
Domain Name
• Domain names are used to identify one or more IP addresses.
• For example, the domain namemicrosoft.com represents about a dozen IP addresses.
• Domain names are used in URLs to identify particular Web pages.
• For example, in the URL http://www.pcwebopedia.com/index.html, the domain name is pcwebopedia.com.
Web 1.0, Web 2.0 & Social Media
• Web 1.0 – One way communication (Publish and Read)
• Web 2.0 – Two way communication (Read and Feedback)
• Social Media – Three way communication (Social Interaction)
What is Web 2.0?
• A second generation of web-based communities and hosted services
– Social-networking sites
– Wikis
– Blogs
– Mash-up
– Folksonomies (tagging)
What is Web 2.0?
Designed to harness collective intelligence, Web 2.0 empowers the trend for mass user participation on
information searching and sharing at speed and breadth, promoting remixability of software services
and user generated content, regardless of the technologies lying beneath.
Web 2.0 Characteristics
• Web 2.0 has four characteristics:
– Interactivity
– Real-time user control
– Social participation (sharing)
– User-generated content
Web 2.0 Technologies
• Macaskill and Owen (2006) considered Web 2.0 is a second wave that covers web tools and services such as weblogs, wikis, social networking sites, video sharing sites, RSS, and tagging.
• Examples of these tools are: WordPress, Facebook, Twitter, YouTube, Wikia.com, Instagram and Rhapsody.
Blogs
A blog (web log) is a discussion or informational site published on the World Wide Web and
consisting of discrete entries ("posts") typically displayed in reverse chronological order (the
most recent post appears first).
Four types of blog
• Personal blogs
• Professional Blogs
• Publication Blogs
• Corporate Blog
Personal blogs
•Personal blogs is a diary or commentary written by an individual. Personal blogs are online journals and reflect the blogger’s personal opinions or views on a given topic.
•Many times, personal blogs don’t have a goal other than to communicate with a small circle of followers.
Professional Blogs
•Professional blogs are typically blogs with a single blogger. The purpose of a professional blog is to promote the individual, not a company, product, service nor opinion.
•Professional blogs may have goals for advertising, speaking or consulting revenue as the blogger builds authority and search engine ranking in a specific field of interest.
Publication Blogs
•Publication blogs are traditional publications that are delivered through a blogging platform.
•Publication blogs are typically blogs that generate revenue through advertising and sponsorship opportunities.
Corporate Blog
•Corporate Blog used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes are called corporate blogs.
•A corporate blog can also be used to drive public relations, and communicate effectively with employees or shareholders.
Social media
Social media is the collective of online communications channels dedicated to
community-based input, interaction, content-sharing and collaboration.
Social media
• Social media is becoming an integral part of life online as social websites and applications proliferate.
• Most traditional online media include social components, such as comment fields for users.
• In business, social media is used to market products, promote brands, connect to current customers and foster new business.
• Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.
• According to statistics from the Nielsen Group, Internet users within the United States spend more time on Facebook than any other website.
Twitter is a free microblogging service that allows registered members to broadcast short
posts called tweets. Twitter members can broadcast tweets and follow other users' tweets
by using multiple platforms and devices.
Google+
Google+ (pronounced Google plus) is Google's social networking project, designed
to replicate the way people interact offline more closely than is the case in other social
networking services. The project’s slogan is “Real-life sharing rethought for the web.”
Wikipedia
Wikipedia is a free, open content online encyclopedia created through the collaborative
effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; registration is
not required to edit articles. Wikipedia was founded in January of 2001.
LinkedIn is a social networking site designed specifically for the business community. The goal
of the site is to allow registered members to establish and document networks of people
they know and trust professionally.
Media, Technology and Society
New Trend of Social Interaction
