How effective is

the

COMBINATION

of your main

product and

ancillary task?

AimO The aim of this task to create 3 products

that worked together to create a good promotion platform for our artist.

O The 3 items were: a music video, digipak and a magazine advert. Through doing audience research, we were able to identify who would buy the album and would watch the video if it was real. This helped us plan and make the decisions we needed to enabling the products to look legit and believable for the genre.

O We tried to make a link throughout 3 and use the music video we created to develop ideas for the other products. Creating a sense of unity between them all. I think my group and I manage this as there is a resemblance between them all.

The ProductsFor the actual CD, it took some time to get this right. In

the end, we decided on a swirl full of colours with the

bands name being prominent throughout in a mixture of

different sizes and positions. We chose these colours

due to the band being called ‘Cold Fire’ the blues and

the purples connote cold whilst the orange and the red

are in contrast as they represent the fire of the name.

For the back of the CD, we chose to have a photo that

was taken of a gathering of trees which was edited and

made into polaroid. This was chosen as it has a cold

feel to it, again connoting the bands name.

Also, nothing much is suggest from the photo, making it

look quite mysterious and arty. As a group, we believe

that is

what we wanted our Digipak to look like

and also think it represents our artist

well.

The Products

For the front cover, we used a photo of a pair shoes

hanging from a tree in the countryside. As the album

is called ‘Be Somebody’ we thought this fit in well

with having a constant theme throughout which

would be a little bit mysterious and unclear.

For inside the digipak, we chose to have an image of

the unknown mouth from the video and underneath

the image there is a quote from the lyrics of the song.

Again, the unknown mouth connotes a little bit of

mystery which is what we aimed for. We chose to

have this photo on the pane so it

united the 3 products we had

made. The lyrics on the page was

added, again to show unity

between the print texts and music

video.

The ProductsO Polariods feature heavily between the print

products. This decision was done due to the genre and how individual my group and I felt the band would be and felt this design choice would connote the feel of the band. The scattered placement of the photos is done to not make the advert look over thought but to look original. To make it look real and believable we added where the album could be purchase for to promote the band the best we could. The mouth from the video is added into a polaroid and features on the advert. This is done to show the link between the 3. The dark background represents the rock side of the band, but it was also done to enhance the photos to make them stand out more and really emphasise the polaroids.

Media LanguageO Facial Expression: An example of

where we used a facial expression to show how the character was feeling was during the dance routine where the actor falls to floor and feels like giving up.

O Body Language: Body language is shown when the actor in the video is having her interview, the way she is playing with her nails connotes that she’s nervous.

O Object Connotation: At the beginning of the video, the actor is shown screwing paper and throwing it. This shows that the actor doesn’t agree and is upset with outcome of reading it.

O Use of Lighting: Throughout the video, a mouth appears singing the lyrics to the song. This has a black and white effect on it and also uses an effect called Raster, this also carries on throughout the entire piece. We chose to have it back and white to keep the mysterious feel flowing through the three products.

Media LanguageO Length of Shot: We tried to keep the

length of shots appropriate for the speed of the music. For example, when the music sped up the length of shots decreased. This showed the link between the visuals and the music cutting to the beat.

O Camera Angle: We chose to use a selection of camera angles through the piece. These included: Close ups, extreme close ups, over the shoulder, low and high angles.

O Focus: The focus of the products was to promote the artist ‘Cold Fire’ by creating them in way to show them in a positive light but also to show what genre of music the band are representing without

O Graphics-

O Layout: The layout of the 2 print products are set around polaroids being placed in a messy layout. By doing this, as a group we felt it connoted the genre the best we could.

O Logo: We chose not to have a logo for the band, but just to use the name in the same font on all 3, allowing people to remember it and link the 3 together.

Media LanguageMise-en-Scene:

O Set/Location: We chose to film in a middle

class street of houses and a dance studio,

again this

O Costume/Clothing: We made sure the two girls

that feature in the video had a positive

representation so we made sure the clothing

they wore was appropriate and didn’t agree

with Goodwin’s thought about women in music

videos.

O Lighting: The lighting of the video is quite

bright, this is due to the positive meaning of

the lyrics. As the genre is Alt Rock, it isn’t

expected for the lighting to be very dark which

is a convention of rock videos.

O Framing/Size, and Positioning of characters

within the frame: On the magazine advert, the

photos that contain 3 people in the shot are

directly in the middle. EG the photo where

they are leaning again the trees, it is centred.

This allows them to become the centre of

attention and the first thing that people see.

Also, in the video, the mouth scenes are done

so that the framing is just the mouth and

nothing else. We decided this after trying the

shot in full, but felt that having other facial

features took away from what we were trying

to achieve.

Representation/Image

O One a whole, we wanted to make sure the representation that was shown in the video and on the print products was positive and didn’t connote anything else. We made sure the people in the video where dressed appropriately EG, wearing full clothing, not showing their bodies in a sexualised way through a lack of clothing.

O As for the image of the 3 products, we wanted to make sure when people sure them, they knew exactly what genre they belonged to, which is Alt Rock. Also, we wanted to make sure there was a continuous feel of mysterious and unknown. Giving the feeling that the song/band isn’t just aimed at one specific audience.