In what ways does your media product use, develop or challenge forms and convections of

real media text

• For my media production I created a music video that was based within the rap genre, the reason I have chosen to create a music video from this genre is due to the background experience I have with the genre and that is the one that I feel most comfortable with. Through most of the production I have chosen to conform to most of the conventions and traditions that are presented within the genre and subverted the ones that have presented some difficulty.

Conforming to conventions

• I have conformed to the typical conventions that people would think to see within this genre of music video as it is expected to see these kind of things in a music video of this genre

First of all I have chosen to select a black artist for the music video. Black

• Black people are the most represented in this genre, many people associate rap music with violence, crime, drugs and black people. In addition they are represented like this because most artist within this filed come from a black background or come from the ghetto where most black artist are found. Also in order to connect to the target audience I have chosen an artist that they could recognise from his background and relate it to themselves. This is done in order to conform to audience pleasures and make the music video appealing.

Location • My location choices are based around watching other music videos within the

genre and seeing where the ideal places are in order to create a rap music video. Most artist don't come from luxurious background and struggled to get the fame they have the cities they shown in music videos are a representation of that. I have chosen inner city ghettos or rougher areas within the city in order to fully represent what music is about. Most songs talk about the harsh backgrounds that artist had to grow up in. In addition we wanted the lyrics to match the visuals that are shown throughout the music video as they have great meaning to it

Iconography

In rap artist are very selective of how they look to the audience, how appealing they are will determine the amount of success they have as well as their music. From these artist I have taken aspects that they have and put them together to create my artist. For example the snapback frequently associated with rappers as well as jewellery I have chosen them as they are the most popular and appealing right now with the genre

Subverting

• While their were many things that I conformed to within the genre I also subverting as well for good reason

Use of drugs and weapons

• Within rap music sometimes it can become apparent that there is strong use of drugs and weapons that the artist do advertise win their music. This is mostly because they come from gang related backgrounds and use these things on a regular basis.

Weed and alcohol are heavily used in music videos however I have chosen not to promote these things in the music video.

Representation of women

• Women are another thing that are usually represented in music videos however it isn't always good, they are normally used as symbols of desire and bring strong attention to music videos.

I have chosen to subvert and go against the male gaze theory in my music video