Similar Product ResearchDigipack and Poster analysis

The Lemonheads - PosterThe image depicts the characters Benjamin and Elaine, paying a reference to my chosen song, ‘Mrs Robinson’ and ‘The Graduate’. By utilising this, it gauges the audience’s interest instantly with a recognisable song for a hit, blockbuster film, thus gaining interest for the band’s concert at Belt up Aspen.

Similar to the Digipak on Slide 2, the title is bold and in a clear, easy to read font and therefore, the audience can clearly identify the band when noticing the poster out and about, generating interest.

The date gives clear information of when the concert will be and the venue itself, making the poster informative to the reader.

The Lemonheads - Digipack‘Hate your Friends’ is the debut album of The Lemonheads, released in 1987 under the record label ‘Atlantic’.

The heavy, bold font gives impact to the viewer, representing the birth of a band who want to make a statement with a title that will be noticed, thus gaining more sales.

The image gives validity to the title of the album since the boys are shown to be holding guns, a symbol of hatred and violence. The fact that they are looking down conveys their reserved natures.

The colour of the text, toxic yellow, complements the title as it represents a warning sign, showing the fact that this album is of high importance and you, the audience, should listen to it.

The image is presented in black and white and this could be a reference to the fact that the album showcases the band’s early Punk roots.

2nd Lemonheads Album AdvertTo advertise their sixth studio album, ‘Come On Feel the Lemonheads’, released 12 October 1993 under the record label ‘Atlantic’, the band utilised a striking font, being bold and red. This makes it stand out to the viewer and creates an urge to buy the album, especially as the text immediately allows them to recognise the artist and album. The simplicity of the advert is highly effective, particularly due to the lack of text, meaning the band are more likely to get more sales since people will feel more inclined to look at it simply for ease of access. The main artwork features the band’s original members: Jesse Peretz (left), Evan Dando (centre) and Ben Deily (right). It depicts different sections of their head, and more noticeably, Dando’s bottom image is slightly blurred. This is most likely due to the fact that their previous album, ‘It’s a Shame About Ray’ was a big success and, as Stephen Thomas Erlewine ‘AllMusic’ states, the Come on Feel album ‘finds Dando

confused about everything, particularly love, both for girls and drugs, and his burgeoning fame’. Therefore, utilising a blurred image represents Dando’s instability in a clear fashion. Furthermore, the fact that the artwork for the advert is identical to the actual album being released means audiences will be able to identify with it easily. The fact that three band members are shown could imply that the content in the album had equal contribution creatively, for example it was not just lead singer Dando who had the most input. As a result of this collective approach, perhaps The Lemonheads were trying to promote themselves as an honest, professional band to their audience, underlining their individual, unique approach to creating quality music.

The Rolling Stones - Poster

Created by Franki Chan, the poster image depicts the band members as caricatures which underlines how they are well established figures with distinct features that are recognisable and popular to the mainstream Rock audience.

Similar to The Lemonhead’s poster, the date and location of the venue is provided to inform the viewer exactly when they can expect to see the band.

The band’s iconic logo, Mick Jagger's lips, appear on his t-shirt which further enables the audience to identify with the band and recognise their image, an essential technique that a good poster requires.

The colour of the font is red to complement the band’s running image. It is bold with a stylised, almost youthful font that represents the Rock genre.

The Rolling Stones - Digipack‘Grrr!’ is a greatest hits album by The Rolling Stones, released in 2012.

The band’s logo strikingly appears on the cover, demonstrating their recognisable image.

The font used in the text has a paint-like texture and appearance, possibly evoking the wild nature of the title and image and the band’s care-free, artistic music creations.

The image of a gorilla has most likely been used because it relates to the ferocity of the title, also evoking the raw power and influence of the Rock genre. The fact that it covers three quarters of the cover shows the band aiming to create a striking, yet simple image which is memorable to the viewer.