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Breaking News: Canada’s National Newspaper experiments with social media. This session will explore how the Globe & Mail newspaper has been using various kinds of social media tools such as Twitter, wikis and live-blogging, and what the Globe has learned.
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Who Am I?
former reporter, columnist, blogger @mathewi on Twitter (one T) mathewingram.com/work GigaOm and Nieman Journalism Lab [email protected]
The Globe and Social Media
What are we doing? Why are we doing it? What have we learned?
Policy Wiki
policywiki.theglobeandmail.com joint venture with Dominion Institute An attempt to “crowdsource” policy Budget, Afghanistan, climate, immigration The “two million minds” project L.A. Times “wikitorial”
Cover It Live
Live-blogging widget, embeddable Comments, photos, audio, video Dashboard with moderation Pulls in messages from Twitter Budget, shooting, Obama, NHL
Growing number of staff (45+) Automated feeds and personal Connect, listen, promote Track what readers are saying Watch communities form
Why are we doing it?
Readers want to connect, contribute “People formerly known as the audience” Readers can be a vast resource Creating relationships around content All media is becoming social media
Lessons: The Wiki
Easy to start, difficult to maintain Having a firm deadline is better Boring works (spam, vandalism) Requires regular input, contact Needs an end goal or focus
Lessons: Cover It Live
People like to share their thoughts Real-time news is useful to some Some find it annoying and intrusive Good to have multiple options
Lessons: Twitter
People like to follow people Blend of human and automated feed People want to help and contribute Interaction improves content It will use up every minute you have
Questions?
