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By Ayesha Patel

MASTHEAD IDEAS

I HAVE CHOSEN TO GO WITH THE NAME AURA AS THE MEANING OF THE WORD IS WHAT I WANT TO BE PRESENTED WHEN MY TARGET AUDIENCE READ MY

MAGAZINE.

FONTS

This font has a raw edge to it which could convey the music genre of my magazine which is RNB, Rap and Hip Hop. The capitalised letters create a boldness , however the font is quite thing and could quickly be dismissed by the audience.This font is a simple but yet professional looking and that is the main goal to make the magazine look as professional as possible. I’ve also seen some magazine with this old style font and it sits on the magazine perfectly. As the font being lowercase it may not draw as much attention as most mastheads are capitalised but the large and thick lettered font I feel as if will compensate for this.This font is in all capitals and the letters have been bordered with a heavy black line. In some areas of each letter it has been faded to give a raw and gritty effect. But like the first font the writing is quite thin and may not stand out against the other magazines on the market.

FONTSThis font is yet again in all capitals which will make it bold

and allow it to stand out on the magazine. In each letter there is some ink splatter in a shape of a circle making it look a bit like bullet holes which yet again gives it that raw edge. I also think that the name aura could be seen as quite girly and could push away the male target audience so by using this font its more masculine and which could therefore change their perspective.

This font is quite retro and may not go with my theme of an edgy look. But I like it as the size is not that large but yet the thickness of each letter allows the writing to stand out more.

This font has incorporated the old styled font with a modern twist which I feel is quite unique and hasn’t really been done before in magazine mastheads. The thickness compensates for the lowercase letters as they still stand out .By having the twist of old and modern it could appeal to a larger varied target age range.