Masthead Font Styles

Name: Lucas Kirkland Candidate number: 1159

This is a very bold and dramatic font. This due to the Font being in block capitals. The denotation of this font will make my magazine seem like it is straight to the point as the font is simple. Also the bold connotes a sense of power. I will be able to manipulate the wording using various Photoshop editing techniques. I would like this font to stretch across my masthead of my magazine. This font lacks interesting characteristics.

Lucas KirklandCandidate Number: 1159

Secondly I have chosen to use this Font as it is bold just like the font in the last slide, but with a bit more character. The font appears to shatter as it gets to the bottom, which connotes the harsh brutality of the music industry. New artists are always coming into the spotlight and the old are disappearing. This would not spread across my masthead which is a disadvantage but however I strongly like this font.

This font style is bold and eye catching to the reader asserting a to the point message . It has a rough cartoon feel to it which reflects the care free attitude many followers of indie rock have. Additionally it does vaguely look like the font of my chosen magazine.

The denotation of this font is quite modern and exciting. The font has manipulated the O of TEMPO into a triangle which is quite interesting. This logo would be more suitable for a techno/ metal magazine rather than my indie magazine

Final Decision

I have chosen this logo for my final decision as it reflects my chosen magazine of research very much. It represents allot of what my sub genre of music is about and creates a bold statement upon looking at it.