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MASTHEAD CHOICES

Masthead and Font Decisions

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Page 1: Masthead and Font Decisions

MASTHEAD CHOICES

Page 2: Masthead and Font Decisions

“Plane Crash”

“War Is Over” “Scorched Earth”

I chose the name ‘HYBRID’ for my masthead as it means a combination, and my genre is a mix of music as it is ‘Alternative Rock’, also any type of hybrid tends to be unique or different, which is what I want my magazine to seem like. I wanted my masthead to fit with my genre well so I chose to go for a distressed look, I went of ‘dafont.com’ and had a look; these are three of the best ones I found.

I chose to use ‘Plane Crash’ as it wasn’t too distressed so it’s hard to read but it is slightly rugged which is what I wanted. Also, this font would span across the width of the page which is good as I want it to fit in at the top straight across with no large gaps at either end, which ‘War Is Over’ would have done. This font stands out a lot which I like and will mean that the whole magazine will be more obvious to any audience because it catches their eye.

Page 3: Masthead and Font Decisions

FONT DECISIONS

Page 4: Masthead and Font Decisions

This is the name of my artist with a symbol that I decided is part of her logo/image. At first I never added any ‘Blending options’ on Photoshop and left it to look flat so it didn’t stand out that much. This meant it didn’t look very professional and people wouldn’t be very attracted to it.

Once I had added some blending options such as ‘Bevel Emboss’ and some ‘Drop Shadows’ there was a large difference in the writing, it stood out a lot more and just generally looked a lot more professional. Also, to make it match the magazine even more, I used the red colour from her shirt instead of just any red.

Page 5: Masthead and Font Decisions

I also tested out using the lightening bolt at the ‘A’ at the end of her name to see if it worked and looked good. However I decided against using it as I didn’t think it looked that much like the letter and people might just think her last name is ‘Garci’ instead of ‘Garcia’. I decided to stick with having the lightening at the end of her name as part of her logo or as a symbol that I would continue using throughout the magazine to show the artist branding.

Page 6: Masthead and Font Decisions

This is the pull quote I thought of to use from my artist as it links to her branding with the lightening bolt. I chose this font as it isn’t plain but it stays professional enough to use on a magazine.

The colours I chose to use in the text so far come from the plaid shirt my artist was wearing but I also wanted to incorporate black into it too, partially because of her jeans an t-shirt but also because my magazine would be too colourful otherwise and stop linking to my genre as much. These are some examples of the text I’ve used so far and I think will be keeping.

I chose to make the word ‘FREE’ a lot larger than the rest of the text here as it stands out and people will want it as it’s more for their money.

This and the above font are different to the first as it is a good convention, creates variety, it also shows professionalism and makes it seem like the magazine will be interesting.

This is the same as the font above and like I said, it isn’t a boring font and could help attract an audience. This is part of my anchor to the image as it sums up the outline of the article for my double page spread.