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Imperial ServicesMarianne Springmann
Ryan AmsdenMichael Yeremyan
Mandate Analysis Recommendation
Implementation Conclusion
Situation Symnopsis
• Create 4 year strategic plan
Mandate
Mandate Analysis Recommendation
Implementation Conclusion
Challenge
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Analysis Mandate Recommendation Implementation Conclusion
External Analysis
Industry
Competition
Technology
Regulation
• New=High growth• First mover advantage is critical• Ford has largest market share
• Oligopoly• Located North East US• Price sensitive market
• Metal Stamping• Steel heavy processes• R&D cost will remain high
• No safety standards for vehicle use.• Improving road conditions
If positioned correctly, GM can reap the short-term benefits and have a long term susstainable competative advantage.
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Analysis Mandate Recommendation Implementation Conclusion
Internal Analysis
Processes
Corporation
Suppliers
• Marching towards vertical integration
• Mass production• Minimal modularization of car parts
• GM a holding company• Individual affiliates Chevrolet,
Buick, and Cadillac have independent operating processes
• Limited suppliers in market• Long-term contract with suppliers
such a fisher body
GM needs to invest in the correct processes and partnerships to capitalize on new technology
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Analysis Mandate Recommendation Implementation Conclusion
Alternatives
GM produces In-House GM produces at Fisher Plant
GM acquires other manufacturer
Cost • High capital expenditure
• Low Investment • High capital expenditure
Control • Maximum control & flexibility
• No voting power • Maximum control
Capacity Expansion
• Designed by GM • Limited • Capacity limited by location
Risk • Experience management.
• Still need to outsource until facility is operational.
• Fisher is not capable of meeting demand
• Synergy• Premium price
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Analysis Mandate Recommendation Implementation Conclusion
Recommendation
GM produces In-House GM produces at Fisher Plant
GM acquires other manufacturer
Cost • High capital expenditure
• Low Investment • High capital expenditure
Control • Maximum control & flexibility
• No voting power • Maximum control
Capacity Expansion
• Designed by GM • Limited • Capacity limited by location
Risk • Experience management.
• Still need to outsource until facility is operational.
• Fisher is not capable of meeting demand
• Synergy• Premium price
Analysis Mandate Recommendation Implementation Conclusion
Implementation at a glance
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Tactical• Create “GM
Roof” team• Create
Marketing team• Expand
inspections at final assembly
• Communicate strategy to plant managers
Short-Term• Launch
marketing campaign
• Acquire metal stamping tech.
• Plan open body phase out
• Create and Launch recycling plan
Medium-Term• Set up plants for
closed-body production
• Launch annual models
• Assess recycling plan
Long-Term• Gradually phase
out fisher• Continuously
invent innovative designs
• Improve reverse logistics system
Analysis Mandate Recommendation Implementation Conclusion
Tactical (0-1 week)
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• Communicate with manager and affiliates• Meet with manager of affiliate plants• Meet internally with plant manager
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• Inspections at final assembly• Trade-in reception• Assessment• WIP or distribution
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• Marketing Team• Create newspaper ads(car models vs. ice cream flavors)• Door-to-door salesmen• Creations of marketing department
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• GM roof team• Prepare for closed-body production• Acquire metal stamping technology
Prepare GM for changes to production process
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Analysis Mandate Recommendation Implementation Conclusion
Short-Term (1 week- 1 year)
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Analysis Mandate Recommendation Implementation Conclusion
Medium- term (4+ years)
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Analysis Mandate Recommendation Implementation Conclusion
Long-term (1 year- 4 years)
Ensure GM achieve its mission of continuous innovation and keep the company flexible
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Analysis Mandate Recommendation Implementation Conclusion
Implementation Timeline
Year 2012Quarter Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Short-Term Production (Pilots and Serials)
Create Website
Develop App
Medium TermLicense Granted
Gueril la Marketing
Partnerships with Advertisers
Long Term Partnerships with HKAPA
Licensing slow growth
Begin Program
2013 2014 2015 2016
Large Efforts for App
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Analysis Mandate Recommendation Implementation Conclusion
Results
Time Communicating
Cultural shift toward healthy
food
Employee transport expenses
Decrease in number of
representatives
Decrease in transport costs-
Quaker
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Analysis Mandate Recommendation Implementation Conclusion
Conclusion
Risk
Poor Sales Rep performance
Sales Rep unable to call retailers
about inventory
Mitigation
Provide training required to
familiarize sales reps to Quaker
See if an automated
inventory system is feasible
Contingency
Lower amount of customers per
sales rep to ease the burden
Return to old system of visiting
stores
Mandate Analysis Recommendation
Implementation Conclusion
Conclusion
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