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SALVATORE IACONESI ORIANA PERSICO [email protected] [email protected] http://www.artisopensource.net http://www.fakepress.it GRANDI EVENTI processo – città - progetto multimedia – interazione – tecnologie ubique mobile devices – information visualization natural interaction – social networks Lezione 2

Master of Exhibit Design at La Sapienza University, Lesson 2

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Page 1: Master of Exhibit Design at La Sapienza University, Lesson 2

SALVATORE IACONESIORIANA [email protected]@gmail.com

http://www.artisopensource.nethttp://www.fakepress.it

GRANDIEVENTIprocesso – città - progettomultimedia – interazione – tecnologie ubiquemobile devices – information visualizationnatural interaction – social networks

Lezione 2

Page 2: Master of Exhibit Design at La Sapienza University, Lesson 2

Prima di cominciare:

1) raccogliamo le email2) chi vuole si prenda le slide della lezione 1

Page 3: Master of Exhibit Design at La Sapienza University, Lesson 2

Case Studies

Page 4: Master of Exhibit Design at La Sapienza University, Lesson 2

Chevy at SXSW 2011http://www.youtube.com/watch?v=h-lZXFk311c

Page 5: Master of Exhibit Design at La Sapienza University, Lesson 2

Chevy at SXSW 2011

Complete integration between off-line e on-lineLocation-based & Augmented RealityComplete integration with social networksNarratives among different media & channels

Partner with GowallaAs soon as visitors arrive at airport they receive location based messagesQRCodes everywhere, attached to micro-sites and social networksChevy iReveal app: AR to see 3D models

Page 6: Master of Exhibit Design at La Sapienza University, Lesson 2

Joyce 40th anniversaryVideo

(reactivision/reactable)

Page 7: Master of Exhibit Design at La Sapienza University, Lesson 2

Artvertiservideo

Page 8: Master of Exhibit Design at La Sapienza University, Lesson 2

Augmented Shadowvideo

Page 9: Master of Exhibit Design at La Sapienza University, Lesson 2

Zugara Augmented Shoppingvideo

Page 10: Master of Exhibit Design at La Sapienza University, Lesson 2

Daito Manabe - Facesvideo

Page 11: Master of Exhibit Design at La Sapienza University, Lesson 2

Rorschach cardsvideo

Page 12: Master of Exhibit Design at La Sapienza University, Lesson 2

Coca Cola Villagehttp://www.youtube.com/watch?v=xUv0GU5rfHg

Page 13: Master of Exhibit Design at La Sapienza University, Lesson 2

FBFaces

Page 14: Master of Exhibit Design at La Sapienza University, Lesson 2

ecotonohahttp://www.nec.co.jp/ecotonoha/index_en.html

Page 15: Master of Exhibit Design at La Sapienza University, Lesson 2

QRCode Building

Page 16: Master of Exhibit Design at La Sapienza University, Lesson 2

Sony Vaio Scavenger Hunthttp://www.youtube.com/watch?v=MRH4ObEtd5A

Page 17: Master of Exhibit Design at La Sapienza University, Lesson 2

Netherland Film Festivalhttp://www.youtube.com/watch?v=JmeCqhR-WY0

Page 18: Master of Exhibit Design at La Sapienza University, Lesson 2

Dallas Tourismvideo

Page 19: Master of Exhibit Design at La Sapienza University, Lesson 2

Ralph Lauren 4D experiencehttp://vimeo.com/16723278

Page 20: Master of Exhibit Design at La Sapienza University, Lesson 2

Toyota Aurishttp://www.youtube.com/watch?feature=player_embedded&v=UJ7E7uEZN00#!

Page 21: Master of Exhibit Design at La Sapienza University, Lesson 2

SALVATORE IACONESIORIANA [email protected]@gmail.com

http://www.artisopensource.nethttp://www.fakepress.it

GRANDIEVENTIprocesso – città - progettomultimedia – interazione – tecnologie ubiquemobile devices – information visualizationnatural interaction – social networks

Lezione 2

Page 22: Master of Exhibit Design at La Sapienza University, Lesson 2

Prima di cominciare:

1) raccogliamo le email2) chi vuole si prenda le slide della lezione 1

Page 23: Master of Exhibit Design at La Sapienza University, Lesson 2

Case Studies

Page 24: Master of Exhibit Design at La Sapienza University, Lesson 2

Chevy at SXSW 2011http://www.youtube.com/watch?v=h-lZXFk311c

Page 25: Master of Exhibit Design at La Sapienza University, Lesson 2

Chevy at SXSW 2011

Complete integration between off-line e on-lineLocation-based & Augmented RealityComplete integration with social networksNarratives among different media & channels

Partner with GowallaAs soon as visitors arrive at airport they receive location based messagesQRCodes everywhere, attached to micro-sites and social networksChevy iReveal app: AR to see 3D models

Page 26: Master of Exhibit Design at La Sapienza University, Lesson 2

Joyce 40th anniversaryVideo

(reactivision/reactable)

Page 27: Master of Exhibit Design at La Sapienza University, Lesson 2

Artvertiservideo

Page 28: Master of Exhibit Design at La Sapienza University, Lesson 2

Augmented Shadowvideo

Page 29: Master of Exhibit Design at La Sapienza University, Lesson 2

Zugara Augmented Shoppingvideo

Page 30: Master of Exhibit Design at La Sapienza University, Lesson 2

Daito Manabe - Facesvideo

Page 31: Master of Exhibit Design at La Sapienza University, Lesson 2

Rorschach cardsvideo

Page 32: Master of Exhibit Design at La Sapienza University, Lesson 2

Coca Cola Villagehttp://www.youtube.com/watch?v=xUv0GU5rfHg

Page 33: Master of Exhibit Design at La Sapienza University, Lesson 2

FBFaces

Page 34: Master of Exhibit Design at La Sapienza University, Lesson 2

ecotonohahttp://www.nec.co.jp/ecotonoha/index_en.html

Page 35: Master of Exhibit Design at La Sapienza University, Lesson 2

QRCode Building

Page 36: Master of Exhibit Design at La Sapienza University, Lesson 2

Sony Vaio Scavenger Hunthttp://www.youtube.com/watch?v=MRH4ObEtd5A

Page 37: Master of Exhibit Design at La Sapienza University, Lesson 2

Netherland Film Festivalhttp://www.youtube.com/watch?v=JmeCqhR-WY0

Page 38: Master of Exhibit Design at La Sapienza University, Lesson 2

Dallas Tourismvideo

Page 39: Master of Exhibit Design at La Sapienza University, Lesson 2

Ralph Lauren 4D experiencehttp://vimeo.com/16723278

Page 40: Master of Exhibit Design at La Sapienza University, Lesson 2

Toyota Aurishttp://www.youtube.com/watch?feature=player_embedded&v=UJ7E7uEZN00#!