RESEARCHON

CELLULAR NETWORKS

• OBJECTIVE: COMPETITION OF CELLULAR NETWORKS. Today cell phones have become an intergral part of every

individuals lives. The increasing number of simcards is increasing the competition of these cellular networks. Thus we are conducting this survey on this topic to see which cellular network rules the market.

• HYPOTHESIS:1) Vodafone is the most preffered network2) airtel has better network as compared to other cellular

networks3) all the below 4 networks are more popular as compared to

other cellular networks

HISTORY OF THE FOLLOWING NETWORKS

VODAFONETYPE PUBLIC LSE: VOD NASMAQ: VOD

FOUNDED 1983 AS RACAL TELECOM, INDEPENDENT 1991

Headquarters Newbury, Berkshire, United Kingdom

Key people Sir John Bond Vittorio Colao John Buchanan Andy Halford

WEBSITE VODAFONE.COM

Vodafone Group plc is a British multinational mobile network operator headquartered in Newbury, Berkshire, United Kingdom. Vodafone is the world's largest mobile telecommunication network company, based on revenue, and has a market value of about £71.2 billion (November 2009). It currently has operations in 31 countries and partner networks in a further 40 countries.Based on subscribers, it is the world's second largest mobile phone operator. The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones".

vodafone call rate scheme is good rather than other communication service company. at the same time network in city is good but poor in rural areas.. coupon is available at all recharge spot and customer care service also good ....all scheme provide properly by customer care officer if you ask. my many friends use vodafone service and we use scheme paying per second provide by vodafone company .by this scheme we all friends can talk for long time freely. some time vodafone company provide the promotional recharge voucher full talk time and get the enjoy. Vodafone give the facility to love couple of free Vodafone to Vodafone by the special recharge voucher as well as free Vodafone minutes. and also night scheme of 11 pm to 6 am.

CASE STUDY

AIRTELTYPE PUBLIC

BSE: 532454

FOUNDED July 07, 1995

FOUNDERS SUNIL BHARTI MITTAL

HEADQUATERS NEW DEHLI, INDIA

KEY PEOPLE SUNIL MITTAL MANOJ KOHLI

WEBSITE BHARTI.COM AIRTEL.IN

Bharti Airtel formerly known as Bharti Tele-Ventures LTD (BTVL) is the largest cellular service provider in India, with more than 110 million subscribers as of 2009.With this, Bharti is now the world's third-largest, single-country mobile operator and sixth-largest integrated telecom operator. The businesses at Bharti Airtel have always been structured into three individual strategic business units (SBU's) - Mobile Services, Airtel Telemedia Services & Enterprise Services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 95 cities and has recently launched a Direct-to-Home (DTH) service, Airtel Digital TV. Shahrukh Khan is the brand embassador of the mobile company and Kareena Kapoor and Saif Ali Khan are the brand embassadors of the DTH company

I was a pre-paid customer of Airtel for almost 10 years and never had a problem. When I

moved to post paid a week ago I was told my STD would be un-barred after two days and my ISD would be un-barred once

verification was over. The verification process was over 6 days ago and till today my ISD and STD are still barred. I called 121 and they told me that the ISD and STD will be barred because I am unemployed & still looking for a job. Airtel did not even have the courtesy to call and inform me about this when the verification was over and THEY DID NOT INFORM ME ABOUT THIS WHEN I WAS SWITCHING TO POST PAID.

Customer Care told me this when I called today: "We do not provide ISD or STD for post paid customers who are un-employed. We have certain criteria for postpaid customers." But all this was not told to me when I signed up for post paid. Instead they were so greedy for customers that they hide important details and simply push the connection on their customer.

I am shocked that a mobile company like this discriminates against society. PLEASE DO NOT TRUST AIRTEL AGAIN FOR THEIR POST PAID CONNECTIONS. THEY DO NOTHING BUT CHEAT YOU AND THEN MAKE YOU RUN AROUND IN CIRCLES FOR YOUR REQUIREMENTS. THEY ARE DISCRIMINATORS AND NOT FOR CUSTOMERS

CASE STUDY

LOOPTYPE PRIVATEFOUNDED 1994 AS BPL MOBILE 2009 AS LOOP MOBILE

HEADQUATER MUMBAI, MAHARASHTRA, INDIA

KEY PEOPLE SANDIP BASU

WEBSITE WWW.LOOPMOBILE.IN

BPL Mobile started its services in 1995. BPL Mobile Communications, the country’s oldest mobile telecom service provider, has changed its name to Loop Mobile. In an effort to keep the youth ‘looped’ in its fold, BPL Mobile – which has been operating in Mumbai for a bit over 13 years – has undergone a rebranding. And for this, the brand looked no further than its own tagline, ‘Get in the Loop’, for inspiration. BPL Mobile, which claims to cater to over two million subscribers in Mumbai, will now be called Loop Mobile. According to company officials, this rebranding is the logical next step, after having arrived at ‘Get in the Loop’ as a brand thought, back in July 2007. “‘Get in the Loop’ was our way of refreshing the brand to make it contemporary for the youth,” says Arif Ali, head, brand and communications, Loop Mobile. “As we wanted to transform BPL further to appeal to this segment, we chose a word from our own tagline, as it generated high recall and popularity, according to our research.”

Just last week I got a BPL Mobile Prepaid card on some Utsav offer...It gave me 3 yr Incoming free with some attracative call rates...but I soon realised attractive fares are no match for a PATHETIC service...To start with...PREPAID CUSTOMERS CAN NOT AVAIL GPRS ! Its simply not available for them !The Network is PATHETIC PATHETIC PATHETIC..None of my calls have stayed connected for over 4 Minutes...Calls get disconnected almost every two minutes !VOICE CLARITY is DUMPS !!! Crackling sound...Echo and Voice cuts are a regular feature...You WILL HAVE TO REPEAT Each sentence TWICE before your message gets through !CUSTOMER CARE is hard to connect...and even if by fluke you get connected to an operator...its of no use...The Cust Serv Executives are in a tearing hurry to disconnect your call !Being with Airtel for over two years...I can say Airtel is MUCH MUCH better in all aspects as compared to BPL...Newtork and Voice clarity in Airtel (Mumbai) is unmatched.Glad that I did not circulate my BPL number to all my people...coz I am shifting back to AIRTEL NOW !!!

CASE STUDY

MTNLTYPE STATE OWNED PUBLIC

NSE: MTNL NYSE: MTE

FOUNDED 1986

HEADQUATERS NEW DEHLI INDIA

KEY PEOPLE KULDIP SINGH ANITA SONI S.M.TALWAR J.GOPAL

WEBSITE MTNL.NET.IN Mahanagar Telephone Nigam Limited is an Indian Government-owned telephone

service provider in the cities of Mumbai, Thane, New Delhi, and Navi Mumbai in India. The company was a monopoly until 1992, when the telecom sector was opened to other service providers.

CASE STUDY

MTNL introduced their CDMA Mobile pre-paid service long ago but recently they have extended lifetime offer (Garuda Jeevan Sathi) similar to its GSM postpaid/prepaid services having lifetime validity. 

The main attraction is the handset which they are offering classic type Huewai or flip type Hisense for Rs.1,540/- while extending similar amount worth free talk time i.e., Rs.1,500/- on its own network having a validity of one year.  However, for other networks a talktime of Rs.50/- is being given.  Recharge coupons are available in dominations of Rs.100/- (talktime worth Rs.110/-); Rs.300/- (talktime worth Rs.350/-) which is another attraction.  It has 15 seconds pulse in local network.

MTNL has licence to operate its CDMA services in Mumbai/Delhi which is 20 years from 1997.  That means we can enjoy its incoming facility till 2017 (ofcourse minimum recharge of Rs.100/- is required in every six months).  Choice of handset (i) Huewai bar moder for long battery life, (ii) Hisense flip model for internet facility or (iii) Curitel flip model for internet facility and CAMERA.

Airtel Garuda Mobile Loop - formerly BPL Mobile Vodafone - formerly Hutch

Mouth Shut Product Rating:

Product Recommendation:by Mouth Shut members

28% 64% 29% 23%

Network Coverage:

Customer Service:

Charges and Billing:

Product Recommendation:by Mouth Shut members

28% 64% 29% 23%

• DATA COLLECTION: The Data Collection for the said research is done

through the QUESTIONAIRE.• RESEARCH EXECUTION:As far as the execution of research is concerned ,

there were no hurdles faced in the process.• GENERALIZATION AND INTERPRETATION:VODAFONE ranks the highest amongst all the

other networks.

SAMPLE DESIGN:

TYPE OF SAMPLING:SIMPLE RANDOM SAMPLING.

SAMPLING SIZE :50.

AGE–GROUP:15-55 YEARS.

SECONDARY DATA

YEAR VADOFONE AIRTEL BPL LOOP MTNL

2005 1778144 1066426 1328447 832431

2006 2383702 1746872 1056282 1270813

2007 3181653 2313840 1239466 1593177

2008 4193726 2736098 1947667 2069241

2009 4931149 2971598 2649730 2401140

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000

4500000

5000000

2005 2006 2007 2008 2009

vodafone

airtel

bpl loop

mtnl

BAR GRAPH

PIE-DIAGRAM

VODAFONE

AIRTEL

BPL LOOP

MTNL

4931149

2971598

2649730

2401140

REF NO: _____NAME: _______________________________________________AGE: ______________________________LOCATION: ___________________________________SEX: MALE / FEMALEQUALIFICATION: ________________________________MOBILE NUMBER: ______________________________CELLULAR NETWORKS: VODAFONEAIRTEL LOOPMTNL

OTHERS: _______________________RATE – O – METER FOR YOUR NETWORK:

POOR, AVERAGE, GOOD, VERY GOOD,

EXCELLENT.REASON FOR USING THIS NETWORK: ____________________________________________________________________________________________________________IF GIVEN AN OPTION OF BETTER SCHEME WOULD YOU PREFER OTHER NETWORK? YESNOSOON NUMBER POTABILITY WILL BE ACCESSIBLE. WILL U LIKE TO CHANGE UR NETWORKYESNODATE: _________________TIME: __________________INTERVIEWER: ________________________

0

5

10

15

20

25

30

AGE GROUPS

15-25

25-35

35-45

45-55

NU

MB

ER

OF

US

ER

SAGE GROUPS

44%

20%6%

10%

20%

PIE DIAGRAM OF USAGE OF NETWORKS

SURVEYNUMBER OF USERS

RATE-O-METER

CHANGE WITH BETTER SCHEMES

NUMBER POTABILITY

VODAFONE

22 V. GOOD 5 7

LOOP 10 GOOD 4 6

AIRTEL 5 GOOD 2 2

MTNL 3 AVERAGE 3 3

OTHERS 10 GOOD 7 6

0

2

4

6

8

10

12

14

YOUTH

WORKING CLASS

CONCLUSION

1. VODAFONE IS THE MOST PREFERRED NETWORK IN YOUTH.

2. THEY ARE SATISFIED WITH THE SERVICES AND ITS NETWORK AND THUS DON’T WANT TO CHANGE THEIR NUMBERS OR NETWORK.