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What is happening Today
• Communication never stops• Morning, Afternoon, Evening• Mobile devices • More Mobile device, iPads, etc.• Gaming & Community Games
Your Plan
• What are you trying to accomplish?• Who is your audience?• Are your company platforms cohesive?• Who should help?• Can you endorse the plan with funding?• How will the plan be measured?
WHAT IS YOUR PLAN FOR NEW CONTENT?
• Which is changed more: Your home décor or retail floor?
• How often do you change your website?• Do you change your image?• Do you change strategies?
Be yourself and build on your difference
• On-Time Delivery• Friendliest Customer Service• Absolute Best Quality• On-Going Support Even After The Sale
Want to play a game?
• Games have progress paths.• Games rely on feedback and reward.• Games socially connect people.• Games engage and build on user
experience by design.
A successful game comes from the ability of the company to blend each element into daily
strategies.
Winter duties
• Is it the off-season, so vacation?• Strategize and Execute.• Setup Seminars, Training, Shows.• Update and make changes.• Creating Blogs, Videos, Instructions.
Spring duties
• Send out invites to Open Houses or Landscape & Garden Shows.
• Post Tips online.• Secure new customer networks.• Engage customers with special offers.• Emphasis your company differences.
Summer duties
• Inform your customers of products & services.• Conduct games & contests for feedback.• Speak at public functions. • Host an array of events with shared interest.• Create Call-To-Action
Fall duties
• Educate customers on seasonal timelines, maintenance and your service.
• Point out opportunities for improvements.• Secure winter work with early promotions.• Offer CASH INCENTIVES, EARLY BUYS, or
PAYMENT OPTIONS to increase cash flow.
(7) Action steps
• Build a Brand\Company as a Team
• Capitalize on your strengths
• Implement a plan
• Go digital & social or Go bye bye…
• Engage customers (5-7 Touch Rule)
• Provide Value 1st
• Have Fun with Fun People
Taking control today!
• Setup team strategizing meetings quarterly.• Hire a Designer.• Keep great notes & photograph everything.• Remember, People Love Your Service.• Remain Humanized therefore Different.
Earning a customer for life
Given the opportunity, would
you rather do business with
someone you know or
someone new? Better yet,
both!