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Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago. She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0. Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
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Brought to you by:
Social Marketing & Social Commerce 2.0
Chicago, IL August, 2014
The Internet, and social media in par3cular, have
RADICALLY CHANGED the way people consume informa3on and the way businesses
PROMOTE THEMSELVES.
Consider:
WHERE do your current and future customers
FIND WHAT THEY NEED?
The rules of marke3ng HAVE CHANGED.
What does it take?
Listening
The Key is to build ENGAGEMENT #notaonewaystreet
A different point of view
What does it take? CONNECTING
#hashtags, RT, Like, Favorite, Reply
Building brand awareness and customer rela3onships
SOCIAL:
Facebook now has more than 1.2 Billion
ACTIVE users
Facebook: StaSsScs • More than 50% of ac3ve users log in EACH DAY • Average age of users is 38 and 200 friends • People spend over 700 BILLION MINUTES per month on Facebook
• 250 MILLION PHOTOS are shared each day • 2.7 BILLION POSTS are “liked” or commented on each day
• 1 MILLION BUSINESS PAGE “LIKES” are happening each day – and that is shared with all of their friends
Source: Facebook
Do Facebook (and any network) -‐ WELL • PROFESSIONALLY designed page • You MUST have a PLAN. ThoughLul content strategy that incorporates the personal touch, sales and marke3ng, and outreach
• LISTEN AND RESPOND, s3mulate conversa3on • Be a RESOURCE to people • Photos and videos get 60% more liN • Tag / links, Hashtags • WOW your fans!
Twi_er
Foursquare / Swarm
Google+ (G+)
YouTube: 2nd largest search engine
(Professionally designed page)
Brands will be here… whether they like it or not.
70% of people trust online reviews
by strangers
90% of people trust online reviews
by people they know
The key is REPUTATION MANAGEMENT…
And you need it now more than EVER!
Gehng Found SEARCH:
97% of consumers search for local
businesses online
How you rank in SEARCH is criScal
• 90% of searchers stop on PAGE 1
• 75% stop aNer 5 lisSngs
Consider:
HOW can you leverage this power FOR YOUR ADVERTISERS?
[email protected] www.dreamlocal.com
www.facebook.com/dreamlocal @dreamlocal, @shannonkin
207-‐593-‐7665
for aXending! THANK YOU
