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In 360DigiTMG Data Analytics course will help in turbocharging the market analysis process using data analytics techniques. Marketing professionals want to discern and if possible, forecast how consumers buy products and/or services. Data Science and Artificial Intelligence, when paired with cloud-based computing, can help marketers micro-target and micro-segment their consumer base with speed and performance including real-time experimentation. Understanding the STP framework and marketing the product using real-time analytics is at the core of this Marketing Analytics program.
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MARKETING ANALYTICS
CERTIFICATION
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