MARKET RESEARCH ANALYSIS

Collis JohnsonJohnson’s Sports MedicineNovember 16, 20116th PeriodMrs. Davis

Table of Contents

Purpose Questions Graph #1 Graph #2 Graph #3 Graph #4 Graph #5 Graph #6 Graph #7 Graph #8 Graph #9

Purpose

The purpose of this analysis is to help me understand my customers wants and needs. In my survey its ask questions about my potential customers interest in sports, how many injuries they incur in one year, and how much a potential customer would be willing to pay for these services, etc. With my analysis I plan understand what my potential customers want from my practice.

Questions

Do you or anyone you know play sports? How many sports injuries do you or they acquire in one

year? i.e.. Siblings, friends What kind of injuries are they? What kind of sports do you or they play? i.e.. Siblings,

friends. How do you treat your injuries? How often do you play sports weekly? Do you prefer to see a doctor for treatment of injuries? Are you willing to travel far to see a doctor for

treatment? i.e.. Cast, braces, splints, etc. How much are you willing to pay for treatment? i.e..

Cast, braces, splints, etc.

Graph 1Highest Result: 94% of the people who took this survey either plays a sport or knows someone that plays a sport

Lowest Result: 6% of the people who took this survey either don’t play a sport or knows someone who doesn’t play a sport.

The advantage of my highest result: none

The advantage of my lowest result: none

This will benefit my business : none

This graph shows that a majority of people play sports or knows someone that does.

I will meet my customers needs by offering discounts if people refer someone they know who has suffered a sports injury to me.

94%

6%

Do you or anyone you know play sports?

Yes No

Graph 2Highest Result: 1 injury a year

Lowest Result: 3+ injuries a year

The advantage of my highest result: none

The disadvantage of my lowest result: none

This information will benefit my business because I know a majority of people who play sports will suffer from an injury that will need medical attention

The graph shows that an okay amount of people suffer from a sports related injury.

I will meet my customers needs by being able to treat my patients injuries regardless of the amount they incur.

31%

33%

22%

14%

How many sports injuries do you or they acquire in one year? i.e..

siblings, friends

0 1 2 3+

Graph 3Highest Result: Legs

Lowest Result: Trunk/abdominal and neck

The advantage of my highest result is that I can specialize in the treatment of leg injuries.

The disadvantage of my lowest result:

None

This information will benefit my business because I know what to specialize in sports medicine.

This graph shows that a majority of the injuries my potential patients endure occur on the limbs.

I will meet my customers needs by being able to treat all injuries incurred through sports related incidents.

3%

21%

15%

3%8%

31%

20%

What Kind of injuries are they?

Neck Arms Hands Trunk/AbdominalBack Legs Feet

Graph 4Highest Result: Basketball

Lowest Result: Other

The advantage of my highest result is that I know some my patients injuries are going to be basketball related injuries.

The disadvantage of my lowest result is that I have to learn about common injuries of a sport that is not listed above.

This information will benefit my business because I can learn about the common injuries of the above listed sports.

This graph shows that a majority of my potential patients play popular sports.

I will meet my customers needs by being having the knowledge of common injuries in most sports.

26%

22%

16%

7%

4%

12%

13%

What kind of sports do you or they play? i.e.. Siblings, Friends.

Basketball Football Soccer VolleyballWrestling Cheerleading Other

Graph 5Highest Result: 32% of people treat their injuries using ice.

Lowest result: 6% of people treat their injuries by ignoring the injury.

The advantage of my highest result is that I know some my patients acknowledge their injury and are willing to do something to self-treat themselves.

The disadvantage of my lowest result is that people will not acknowledge their injury and will continue to participate in activities which may aggravate the injured area more.

This information will benefit my business because I know that 94% of my potential patients will try to self-treat themselves until they can see a doctor.

This graph shows that a majority of my potential customers will self-treat themselves.

I will meet my customers needs by being available so that my patients will not to self-treat themselves for more than one day.

32%

22%

20%

6%

20%

How do you treat your injuries?

Ice Rest Wrap the injured areaIgnore the injury See a doctor

Graph 6Highest Result: Played sports at least 3 times a week

Lowest Result: Played sports 0 times a week.

The advantage of my highest result is that some of my patients injuries will be most likely sports related.

The disadvantage of my lowest result is that some of my patients injuries will not be sports related which may make treatment difficult.

This information will benefit my business because I will know that a majority of the injuries my patients have are sports related.

This graph shows the 91% of my potential patients play some type of sport at least once a week.

I will meet my customers needs by focusing on sports medicine so that I will be better equipped to treat their injuries.

16%

16%

15%24%

9%

21%

How often do you play sports weekly?

0 1 2 3 4 5+

Graph 7Highest Result: Yes

Lowest Result: No

The advantage of my highest result is that people with injuries will come to a doctor for medical advice/treatment.

The disadvantage of my lowest result is that people will not come to a doctor for their injuries.

This information will benefit my business because I know that my patients want to come to me to get medical advice/treatment.

This graph shows that people want to see a doctor for treatment of injuries instead of treating themselves.

I will meet my customers’ need by having business hours that will fit around the customer’s schedule so that they can see me for medical advice/treatment of injuries.

70%

30%

Do you prefer to see a doctor for treatment of injuries?

Yes No

Graph 8Highest Result: Yes

Lowest Result: No

The advantage of my highest result is that I don’t have to be close to a majority of my clients as they are willing to drive a far distance to be treated.

The disadvantage of my lowest result is that some of my potential clients that live far from my practice are not willing to drive to my practice.

This information will benefit my business because I know I can put my practice in a location away from the metro area.

This graph shows that my location will not affect the amount of patients I have.

I will meet my customers’ needs by setting up my practice in a central location so that not all of my patients have to travel far.

68%

32%

Are you willing to travel far to see a doctor for treatment? i.e..

cast, braces, splints, etc.

Yes No

Graph 9Highest Result: the highest result was $200.

Lowest Result: the lowest result was $600

The advantage of the highest result is that people are willing to pay to get treated for their injuries

The disadvantage of the lowest result is that people are not willing to pay a lot to get treated for their injuries.

This information will benefit my business when I charge my patients for my services rendered.

This graph shows that most patients who I treat are willing to make some sort of payment for my services.

I will meet my customer’s needs by providing quality service but at a lower price.

19%

44%

14%

9%

14%

How much are you willing to pay for treatment? i.e. cast, braces,

splints, etc.

0 200 400 600 800+

Conclusion

In conclusion, my potential want a doctor that is knowledgeable in their profession, who is flexible with office hours and can provide quality care at reasonable prices.