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Social media best practices presentation for PivotGuild event at Boulder Digital Arts on Sept. 22, 2011 by Aaron Goldman, Kenshoo CMO and author of Everything I Know about Marketing I learned from Google.
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© 2010 McGraw-Hill and Aaron Goldman
Why Social Media Matters for
Your Business
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GoogleyLessons.com
@PivotGuild
© 2010 McGraw-Hill and Aaron Goldman
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Source: http://adage.com/article/adagestat/50-social-media-stats-kickstart-slide-deck/228708/
© 2010 McGraw-Hill and Aaron Goldman
MAKING Social Media Matter for Your Business
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@GoogleyLessons
© 2010 McGraw-Hill and Aaron Goldman
Everything I Know about Marketing I Learned from Google
Aaron Goldman
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© 2010 McGraw-Hill and Aaron Goldman
Everything I Know about Marketing I Learned from Google
AND SO CAN YOU!
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© 2010 McGraw-Hill and Aaron Goldman
Why Google?
• Ubiquitous• Successful• Innovative• Aspirational• Mysterious• Fun• I know a thing or two about it!
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Google Me
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1. Relevancy Rules
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2. Tap the Wisdom of Crowds
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3. Keep it Simple Stupid
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The Twitter Pitch
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4. Mindset Matters
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5. Be Where Your Audience Is
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6. Don’t Interrupt
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7. Act Like Content
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8. Test Everything
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9. Track Everything
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Source: http://www.thebizevolution.com/wp-content/uploads/2010/11/FourSquare-specials-image.jpg
© 2010 McGraw-Hill and Aaron Goldman
10. Let the Data Decide
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Source: http://tra.cx
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11. Brands can be Answers
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12. Your Unique Selling Proposition is Critical
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What It MeansWhat It Is What It Does
Who It Is
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13. Your Competition is Broader Than You Think
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14. You Can Learn a Lot From a Query
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15. Sex Sells
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Source: http://wsiexpertinternetmarketing.com
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16. Altruism Sells
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17. Show Off Your Assets
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18. The More Shelf Space the Better
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Source:http://icons.sweyla.com/previews/pixelperfect_prev40.png
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19. Make Your Company a Great Story
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20. Don’t Rely on Search Engine Marketing Alone
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21. Future Proofing
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Thank You!
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