MAGAZINE SCAN ANALYSIS.

Siobhan Kewley.

KERRANG! SCANS. FRONT COVER ASPECTS. This skyline is in bold

colors to attract attention, the use of yellow and black, because black stands out very clearly against yellow, and then the red “2” this is emphasis on the amount of “Build-’em-yourself rockstars”. A cover line is also overlapping.

This cover line is made from an image and shapes the bright lime signifies a new interview that no one has had before. This contrasts to the black behind background, along with the house style of yellow background and white writing.

“6 Amazing posters” Shows the buyer what posters are and what they’re getting, also the images are edited to look like polaroids that have been dropped.

The old school typewriter font symbolizes and old band coming back, also the use of their logo because it’s a universal symbol within Kerrang!’s target market.

“Paramore Invade The UK” Powerful looking image, looks like a blood splatter, connotes bloodshed and gore and she looks like Boudicca.

The use of white writing connotes purity and goodness, with the contrast of the black which connotes death and the red with links to blood. Also only people who listen to music of this genre will know of his passing.

CONTENTS PAGE ASPECTSThe scuffy font contrasts to the rest of the contents page but correlates with the rest of the magazines casual style.

Part of Avenged Sevenfold’s logo contains a bat, hence the bat-street boys pun.

The yellow and black writing links to the front page and the striking colours make the subheadings very clear.

DOUBLE PAGE SPREAD ASPECTS

The pink/green colour scheme of Green Day’s ¡Uno! Album. Also Kerrang! Dropped their house style to adapt Green Day’s style shows their dedication to the band.

The action shots of Billie Joe smashing his guitair are action shots that make the incident seem realer and become fresher in the readers mind as the events happened last year.

The word mother-fu**kers is censored with images from their album ¡Uno! Giving the spread a consistent feel.

Having this inset image of Billie Joe “before the one minute warning” shows that he isn’t always angry, smashing stuff, and screaming profanity, the image of him singing to a fan shows he is sweet and cares for his fans, this gives a more equal representation.

Kerrang! Have also made the choice not to sensor any of the swearing in the prose showing that their magazine is aimed at an older audience that can be exposed to swearing without complaint. This also follows the attitude of the target genre/audience the magazine has.

NME FR0NT C0VER ASPECTS“New NME” they have recently ungone a big change aesthetically, and in the content, this label would also tell old readers of NME “it’s okay, it’s still the same magazine” also the “%#@!3” is code for swearing, giving NME and older target audience.

Nme have interviewed David Bowie many times over his career spanning 50 years and still going. Although he hasn’t released anything for 10 years, hence the use of “back…again!”

NME have made the decision to have an image of the Bowie not looking into the camera, this breaks convention of most magazine front covers. There are also objects in the way, the paper swans in bright colours that match other cover lines on the magazine. Also as the magazine is aimed at an older audience they might be more interested in the content of the magazine then what it looks like. So they don’t have to try as hard because they will have an older, dedicated following.

90% of the text is on the left hand side, because of the way magazines are stacked and the fact we read left to right top to bottom mean the most important information is at the top left, which is the mast head and the “new NME” label.

CONTENTS PAGE ASPECTS. House style creates consistency that is needed from a magazine like NME as it has been around so long. It’s one of the industry constants. Bold type face in a stamp like manor gives it an ordered but slightly old fashioned feel.

The use of smaller and much fewer images shows a older, and possibly more intelligent audience.

Dry/sarcastic humor appealing to a witty and older audience. Also referencing and

You can tell by the colours and layout that this magazine is not a pop or hip hop magazine. The muted colour scheme contrasts with the bright and bold red and white.

DOUBLE PAGE SPREAD ASPECTS

A sans serif font, the font is from the same family as the one used in the contents page which aides continuity.

Information value: which denotes importance, here status levels have been used. To demonstrate to showl the focus of the person in the article. In this image, Jake Bugg is in the foreground and fills almost a third of the page.

Single column demonstrates a clear focus on one element of the story. A drop cap draws your eye to te story and because of the letter “O” there is a strong cyclical structure within the video.