Made in Norway Guide | Scan Magazine | Issue 45 | October 2012

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Made in NorwayAGUIDE BY SCAN MAGAZINE

Published by Scan Magazine LtdInsert to Scan Magazine,Issue 45, October 2012Published on 02.10.2012

Executive Editor: Thomas WintherCreative Director: Mads E. PetersenEditor: Nia KajastieCopy Editor: Mark RogersSales and Key Accounts Manager:Mette Tonnessen

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2 | Insert to Issue 45 | October 2012

Scan Magazine | Made in Norway

To simplify this task, nortrade.com givesyou Norway’s most complete overview ofexporting companies. The site providesyou with a comprehensive overview ofnews, articles and key organizationallinks, making your search for informationeasier when looking to do business withNorway.

Despite the existing hindrances in theglobal market, Norwegian export com-panies have an amazing way of readjust-ing and adapting to opportunities in newemerging markets. The publication se-ries Norway Exports is distributed to im-portant meeting places for internationaltrade, such as embassies, internationalexhibitions and chambers of commerce.Reducing the costs of accessing thesenetworks allows improved visibility for awide range of Norwegian companiesglobally.

Powered by natureNorway, a nation powered by nature, hassignificant natural resource wealth andan ancient coastal culture. Having steeredclear from the financial turmoil the rest ofEurope has experienced, internationaltrade is continuing to generate high levelsof well-being and social cohesion.

As a country with an open economy, locatedat the “top of the world”, our prosperity andhigh level of employment are dependent ontrade with other countries. Internationaltrade accounts for approximately 37% ofNorway’s GDP, and Norway is among theworld’s top five exporters within seafood,offshore technology andmaritime services.

Given that the Norwegian coast servesthe global market 33 million seafood din-ners daily, it is a good example of howmuch Norwegian quality is sought after.

Norwegian companies have a reputation as world-class leaders in various sectors, andit is therefore important to improve their visibility in the international market. Navi-gating through the amount of information online often seems like an overwhelmingtask, and the effort that is needed to stand out might seem daunting.

By Jørgen Fodstad, Director Nortrade and Norway Exports

Photo:AlfBørjesson,N

orwegianSeafoodCouncil.

Gateway to theNorwegian Export Market

Welcome to ourguide introducinga wide selectionof products andservices "Made inNorway". Fromclothing brands

to architecture offices, we have in-cluded some of the most innovativeand exciting Norwegian companiesout there today. Please read on to findout more about what Norway reallyhas to offer.

Nia KajastieEditor

MADE IN NORWAY

Randaberg Church function hall

Insert to Issue 45 | October 2012 | 3

Scan Magazine | Special Theme | Made in Norway

Trodahl Arkitekter is an architectural firmbased in Sandnes, on the west coast ofNorway. The area is dominated by tradi-tional Norwegian wooden houses and fea-tures a plethora of building styles – fromromantic baroque and rococo, to classi-cism, to the empiric and funkis (function-alism) styles. Ole Serinius Trodahl’s firm isknown for its work in building restoration,

rehabilitating old culturally significantbuildings, and the architects have receivedseveral local awards for their work.

“Wedo a lot of rehabilitation of houses in theempiric and funkis styles, aswell as housesbuilt in the 1950s,” says Trodahl. He explainsthat a lot of his projects relate to combiningrestorationwith building extensions to older

houses that may have lost some of theiroriginal style. “Our job is often to restore themain house to its original style, and thenadd a modern extension.” Trodahl says it isa pivotal skill within his field to know how tomake thesemodern extensionswork in har-mony with the original houses.

Trodahl founded his firm in 2001, afterhaving spent the last 10 years of his ca-reer working for the Rogaland CountyCouncil. “Working for the county councilgave me the opportunity to develop myknowledge on the legislation surround-ing building restoration, and I also got towork with the Directorate for CulturalHeritage,” he says.

Buildings old and new

Trodahl’s firm has had a steady, positivedevelopment since its inception eleven

Reputable restorationsand innovative creationsWith his passion for building restoration combined with his desire to innovate, OleSerinius Trodahl and his firm have become a respected and recognised part of the ar-chitectural scene in Norway.

By Magnus Nygren Syversen | Photos: Trodahl Arkitekter



years ago. “We’vebecome more andmore professionalas we’ve developed,”says Trodahl. Hecurrently has sevenemployees workingfor him, most ofthem young and am-bitious architects. “It

is important for me to work with youngerpeople because it gives the firm and ourideas more diversity,” says Trodahl. Towiden this diversity even further, he oftenbrings in his two sons, both of whom arearchitects as well, to discuss his projects.

Despite his passionfor building restora-tion, Trodahl is quickto point out the ver-satility of his firm.Trodahl Arkitekterworks on a lot ofnew projects in ad-dition to restora-tions, and the firmhas designed every-

thing from houses, to hotels, to schoolsand even a function hall for the church inthe nearby municipality of Randaberg.This project has been named “Flygelet”(translated: “The Grand Piano”), and thebuilding has a modern look that both con-

trasts and comple-ments the existingchurch.

Trodahl is well ver-sed in designingbuildings for a broadspectrum of envi-ronments. In coop-eration with StudioLudo Arkitekter, his

firm designed a school on Utsira, a smallisland over ten miles off the coast of theNorwegian mainland, and Norway’ssmallest municipality with a populationof only 215. This building was designed toblend with the surroundings and mixesmodern design with a traditional Norwe-gian style – right down to the old-fash-ioned peat roof. On the other side of Tro-dahl’s spectrum we find an urban hotel

From top to bottom:Left: Køhler Pavillion post-restoration. Photo: Rasmus Nolander. Right: Køhler Pavillion pre-restorations.Left: Arkja ̊ post-restoration. Right: Arkja ̊ pre-restoration.Left: Røldal Pilgrimage Center interior. Right: Røldal Pilgrimage Center exterior.



project smack in the middle of Sandnescity centre.

Urban development

In addition to his firm’s architectural proj-ects, Trodahl has gained some recognitionfor his concept development skills.Sandnes is one of the fastest growingtowns in Norway, and the geography andlandscape make for a challenging job forarchitects and urban planners with a lack

of areas suitable for construction.Amongst other things, Trodahl has pro-posed an idea for a large-scale develop-ment project for new housing along theGandsfjord. His vision for the area in-cludes the use of water buses rather thanbuilding new road connections.

In 2008, Sandnes’ slightly larger neigh-bour Stavanger was named a designatedEuropean Capital of Culture. Leading up

to this, Trodahl took the initiative to createNorwegian Wood, an architectural com-petition where new and innovative woodenarchitecture was the focus. The projectran for four years, and around 140 archi-tectural teams from all over the world ap-plied to join the competition.

Although Trodahl did not enter the Nor-wegian Wood competition himself, hiscompany has had success in other archi-tectural competitions. “We were awardedsecond place in a competition to designthe new Pilgrimage Center in Røldal, onlybeaten by another Norwegian firm, Lundand Slaatto, in a competition where over200 teams participated.”

Although content with his current marketin Norway, Trodahl is always open to mak-ing connections across the borders. “Ihope my story can be that of an interest-ing Norwegian architectural firm, and astory that opens people’s eyes to Norwe-gian architecture.”

For further information, please visit:www.troark.no

Clockwise: Kronen Farms apartments; House at Ims; Utsira School

Interior view and floor plan of a house in Stavanger.



“I realised that there was a huge gap inthe market for clothes that would fit chil-dren for more than a couple of months,”says the entrepreneur. She decided to tryand make some, and shortly after thebirth of her youngest, her label Tiljamidwas born. Through niftily placed buttonsand clever handiwork, one Tiljamid outfitis three sizes in one.

Even more unusual, the clothes are allmade from bamboo. “Bamboo grows ex-tremely quickly without the need for pes-ticides, making it environmentallyfriendly,” she says. “It also sharesmany ofthe same qualities as wool and silk, keep-ing you warm when it is cold and having acooling effect when it is warm.”Herself a qualified nursery school

teacher, Wigstrand’s mum was a seam-stress, so she grew up around scissorsand fabric. Although it did form part of

her degree, sewing was always more of ahobby than anything else. “Mymum reallysupported me when I decided to take thestep and make my idea into a business,and her backing and belief in my visionmeant a great deal,” she says.

The bright, colourful designs are allWigstrand’s own work, a job she relishesas she can really put her own stamp onand personality in her clothes.

Today, just around two years after shestarted, Wigstrand runs a small Tiljamidshop in Voss, where she lives, and around30 Norwegian and international shops andonline retailers stock her clothes.

A new collection is due early next year,and having so far concentrated mainly onone-pieces, jumpers and trousers, bothswimwear and accessories may well beadded to the new line.

A successful business bornout of practical thinkingBeing a mother of five is by all accounts pretty much a full-time job. Yet ThereseWigstrand, the brains behind innovative children’s clothing label Tiljamid andmotherof five children aged between two to twelve, has also found the time to become a suc-cessful business owner.

By Karin Modig | Photos: Turid Soldal

For further informationand the online shop,please visit:www.tiljamid.noFacebook: Tiljamid Design

Therese Wigstrand. Photo: Karina Tesaker



The family business - run by Olaug Veste-heim Seland and her daughter Siv EliseSeland – combines Norwegian history andnature when they design their remarkableknitted women and children’s clothing.

“The essence throughout the design is asynthesis of retro knitwear inspired by theNorwegian Lusekofte, which is an institu-tional item of clothing in this country, andadding to that some global influences,” SivElise Seland says.

“Naturally the design has progressed anddeveloped since the first collection wasmade, but the foundation of the Norwe-gian tradition and history is mirroredthroughout, and it is still based on theLusekofte, which we all have an affiliationwith,” she says.

After completing her design degree inDenmark and Milano, Siv Elise Seland de-cided to return to Norway and the family

company. Working with knitwear, whichwas her area of experience and expertise,seemed both liberating and logical.

“Originally I wanted to work within an areain which I had experience, which was knit-ting, and to use our old knitting traditionsby adding something new and freshseemed as exciting an idea as it was nat-ural,” she explains.

“The essence of the design lies in theNordic light, the endless summer nightsand the struggling of the dark wintermelancholy,” Seland says.

The products have been carefully de-signed, normally following an inspirationaljourney. “I customarily go on a journeyprior to starting a new collection. I travelto a large city to get inspiration from art,design, exhibitions and different impulses,and then I try to bring as much of that asI can home with me,” she says.

“The combination is to gather what isfashionable and trendy art and then blendthis with the Norwegian foundation wehave. But most important of all is that Iwant women to feel beautiful and com-fortable wearing my designs,” she says.

A family business at the heartof traditional Norwegian knitweariiS finds their inspiration in tradition. Tradition based on Norwegian culture, natureand design, spiced with current fashion and trends, resulting in the ultimate knittedgarments.

By Didrik Ottesen | Photos: iiS

For further information, please visit:www.iisofnorway.com



When asked about what triggered herselfand her co-founder Linda Svedal Walsøeto leave their established jobs to start up

by themselves, Ragnhild Wik's answer isimmediate: “The desire to build a Norwe-gian brand fundamentally rooted in our

own nature and culture.” From presentingtheir very first collection in 2007, the riseof Wik & Walsøe has been meteoric. “Ithink the timing was very good. Norwe-gian design is in such high demand, peo-ple are asking for local design on a com-pletely different scale than just a few yearsago,” says Wik about the contributing fac-tors to their success. “Oh, and Alv.”

“Alv” means the angel of the forest in Nor-wegian and is the name of Wik & Wal-søe's very first collection of crockery. Thesimple lines of the light and elegantporcelain pieces paired with the intricatedesign in subtle shades of grey made Alvinstantaneously popular. “Visuality andeye-catching design were our keywords,and we wanted something immediatelyrecognizable in a world that is inundatedwith information.” With the keywords inplace, where did the inspiration for theinstantly successful design come from?“The angel of the forest makes the im-possible possible, and I guess in a waythat is what Linda and I were trying to do– the impossible. She (the angel) has beenso good to us, good as gold, actually,” Wiklaughs. “That is why we have launched afive year anniversary remake of the tradi-tional design rendering her in gold.”

The designers' fairy tale inspiration is notlimited to the best-selling Alv series. Thenew series “Alveskog” features the reddeer – a creature surrounded by myths inScandinavian folklore. “Just like the angelof the forest, the red deer stands for themythical part of our heritage,” Wik ex-plains, revealing that she and Walsøe finda never-ending source of inspiration inthe traditional Norwegian storybook. “Thephenomena and myths of Nordic folkloreare so fascinating – even if one doesn'tnecessarily believe in the magic behind it,it is still a powerful part of our culture.”

Another key source of inspiration to theEsmod-educated duo is the wonders ofScandinavian nature. “One day Linda wasout running, and she stumbled across alog covered in beetle tracks. She cameback fascinated at the intricate beauty ofthese tracks, and I told her to run rightback out and document it,” Wik tells of the

Once upon a time there were two Norwegian designers who cared about dreams, vi-sions and Scandinavian heritage. They left their jobs in the design industry to comeup with a new Norwegian brand that would embrace everything they loved aboutNordic culture. The year after, their first collection of crockery was born and was aninstant success. Five years later, the women behindWik &Walsøe have been crownedthe “queens of crockery” and don't appear to be stepping down any time soon.

By Hannah Gillow Kloster | Photos: Wik & Walsøe

Alv series

A fairy tale in crockery



birth of one of their later series, Leve. Theseries reflects the trademark Wik & Wal-søe lightness and transparency whilstkeeping the organic background of its in-spiration. “In nature we find imperfectperfection,” Wik states, simply.

Wik&Walsøewere chosen to participate in100% Norway, the fair that is part of theannual London Design Festival, already intheir very first year of existence. They havesince been invited to return to the curatedevent every year and, at the time of writing,were verymuch looking forward to present-ing their new collections in September. “It isso exciting to be in a setting with all thisgreat design and such a great opportunity,”exclaimsWik. Their efforts to bringNorwe-gian design to the world have not gone un-noticed, withmentions in The TimesMaga-zine andWallpaper.Wik&Walsøewere alsonamed a Gazelle Company by Norway'sleading financial newspaper in 2011, due tothe stability and growth they have experi-enced ever since they started up.

Five years from their starting point, Wik &Walsøe's crockery is being sold all overNorway, as well as in Japan, the UnitedStates and Germany (to mention a few).Celebrating their fifth anniversary withseveral new launches in addition to the ju-bilee version of Alv, there can be no doubtthat the fairy-tale adventure of the designduo has only just begun.

For further information, please visit:www.wik-walsoe.no

Wik & Walsøe can be purchased atHeal's in London.

Leve vaseLeve bowls

Alveskog series



Lillelam’s story started when two mothersnoticed a surprising gap in the clothingmar-ket. Despite living in a country where tem-peratures often drop below -20°Cduring thewintermonths, KatjaMartyBye andPernilleSandahl found it an impossible challenge tofind soft, warm clothes for their newbornchildren to feel comfortable in. Today, theyownasuccessful clothingbrand, distributingclothes to 140 retailers spread across Nor-way as well as a selection of stores in Fin-land, Germany and Switzerland.

Determined to fill that gap the two indus-trious women sat down and formed abusiness plan, a plan that would result inthe founding of Lillelam two years later.“We started without anything really. It wasjust a mother’s idea,” says Bye. The two

founders spent two whole years planningand constructing a strong and healthybusiness plan, before launching theircompany in 2004. Since then the companyhas grown organically from year to year,and last year, the company had a turnoverof approximately 6.3 million Norwegiankroner, or approximately £680,000.

“We are not in this business to realise adream to become designers. We’re offer-ing something we want ourselves, andwork with our customers to constantlybetter our clothes,” says Sandahl.

Lillelam has become a recognised brandin Norway and offers both a winter and asummer collection. The brand is also splitinto a casual wear clothing line and amore formal clothing line.

A quality commodity

“Quality” and “eco-friendly” have beenkeywords for Bye and Sandahl since day

The woolly path to successThe story of the Lillelam clothing brand is a success story about two determinedmoth-ers who turned a great idea into a successful business.

By Magnus Nygren Syversen | Photos: Lillelam

Pernille Sandahl and Katja Marty Bye



one, and their products are held to highstandards in all aspects of production.Designed in Norway, the clothes use onlythe finest Merino wool imported from thebest Italian wool traders, and are pro-duced at selected factories in Poland andPortugal.

“In Norway there is a tradition for muchcoarser woollen fabrics, so we have takenour inspiration in regard to both the lookand feel of our clothes from more south-ern countries such as France and Spain,”says Bye. This inspiration has resulted indesigns that break away from traditionalScandinavian patterns.

Merino wool is a somewhat expensive andluxurious commodity, and with their targetaudience being growing children, ages 0to 10, it was important for Bye and San-dahl that customers got their money’sworth. That is why Lillelam has focused onfunctional solutions for children to be ableto grow in their clothes, and many of theirproducts have folds which make for easyadjustments as the child grows.

Looking beyond the borders

Merino wool is soft but highly durable.The fabric breathes and as such it keepsa child warm in the winter and cool in thesummer. Bye and Sandahl point to stud-ies made by the Woolmark Company’s“Mothers and Babies” programme, which

show that babies sleep better in Merinowool and that the rate of weight gain inunderweight and prematurely born new-borns is as much as 61% higher whensleeping on Merino wool compared to acotton sheet.

“This usefulness is exciting to us and of-fers many possibilities for future focus ar-eas,” says Sandahl. She also points outthat Lillelam has a wide selection ofclothes for premature newborns.

Due to the quality of their clothing, Lille-lam has beenmade a brand partner of theWoolmark Company, and having con-

quered Norway, the two founders are nowlooking outside the Norwegian borders.“There aren’t that many companies in theworld whose primary focus is high-qual-ity Merino wool clothing for children,” saysSandahl. “We are at a point now where wefeel like we have a solid enough founda-tion in Norway that it is time for us to ex-pand into new areas.”

First on the list are Finland and the UnitedStates, and the two entrepreneurs are inthe process of striking an agreement witha California-based distributor. And whilethe United States provides a great oppor-tunity for the two, they confirm that theyalso have their eyes set on the UK, as wellas Germany and the alpine countries inCentral Europe.

For further information, please visit:www.lillelam.no



”We started Jumina in 2007, following ourmove from Stavanger to Hamar,” saysRognmo. “I have always had an entrepre-neur in me, so it seemed a good time togive an ultimatum to my husband as wemoved because of his work.”

With three young daughters and an edu-cation in dress and costume making, itseemed natural that her business wouldbe a children’s clothing one. Run by herand her husband, they started targetingthe international market in 2010. They nowhave customers both in Europe and Asiaand are aiming for the US market next.

A little bit of spice

Rognmo works from her shop, GalleryStraw, close to Hamar in a building madefrom straw bales and clay that is as envi-ronmentally friendly and sustainable asthe clothes. She designs all the items her-

self but often works closely with otherScandinavian designers.

“I try to make clothes that are unique anda bit different, but at the same time, veryNorwegian,” she says. “The range we doincludes mostly standard pieces, but witha bit of a twist. Our clothes are distinctiveand are often used to add that little bit of‘spice’ to an outfit.”

The company still consists of just Rognmoand her husband, but it has grown throughestablishing relationships with agents andshops in several countries. Innovation Nor-way has also provided invaluable support.

The Jumina ranges have sizes from ages 2to 10 and are made to grow with the child,allowing for a longer life of the clothes.

“It has been a steep learning curve, but I amvery happy with what we have achieved sofar,” says Rognmo. “Apart from expandingour sales tomore countries, I would love toopen a Jumina concept store in the future.”

For further information or to orderonline, please visit:www.jumina.noFacebook:Jumina – a Norwegian fairytaleTwitter: @juminaofNorway

Juminashow

room

.Photo:Jum

ina

Children’s clothing inspiredby fairy tale mysticismTaking inspiration from nature, Norwegian culture and her grandmother’s era, Elis-abeth Grønning Rognmo is taking the world of children’s clothing by storm with herJumina brand. The clothes aremade entirely from natural materials and organic fair-trade certified cotton and have a touch of fairy tale magic to them.

By Karin Modig | Photos: Jan Kraft



“We want to promote the values of ‘chillliving’ and a relaxed lifestyle,” says Houge.He is part of the trio behind ChillNorway,along with his wife Line Gaarud Hougeand her sister Nanna Gaarud. With its line

of fashionable but comfortable clothingfor girls and women, their brand has be-come a household name in Norway, andtheir clothing line is currently representedin ten countries worldwide.

“We use naturalmaterials todesign comfortable clothesfor those times when ourcustomers just relax and en-joy themselves,” says founderand designer Line GaarudHouge. Despite perhaps de-veloping a rougher, trendierstyle through the years, Chill-Norway’s concept is thesamenowas itwaswhen thetwo sisters, Line and Nanna,starteddesigninga line of ca-sual after-ski wear back in2004.

For the first few years, thetrio was working out oftheir own kitchen, using thebasement as storage and

the sisters’ father as accountant. “In 2007,we started to make sporty, relaxing tu-nics, and before we knew it, our clotheswere being sold in two or three fashionoutlets. Since then things have just snow-balled,” says Houge.

ChillNoway’s growth exploded in 2009. Injust two years, the company went from aturnover of approximately £184,000 to awhopping £4.4 million, and in 2011, theyreceived the Gazelle Award – a prestigiousaward in the Norwegian business worldthat is awarded only to companies with ex-ceptional growth and financial stability.

“It has been great fun, but the growth hastaken its toll. We are still a small familybusiness and have to build our companystep by step and try to control our growth,”says Houge. Despite being content as asmall business, Houge admits that theyare playing around with the thought ofstepping it up a notch or two. “But in or-der to do so we need to find a partnerwith the right resources,” he says invit-ingly.

Chill living with ChillNorway“The important thing is to have a little vacation time every day,” said Thomas Hougein a newspaper interview last year. This mentality is the cornerstone of successfulNorwegian clothing brand ChillNorway.

By Magnus Nygren Syversen | Photos: Patrick Katzma

For further information, please visit:www.chillnorway.com

Nanna, Line and Thomas


In 2002, a small family from Sunnmøre, onthe west coast of Norway, made the bigdecision to move to the city of Darkhan, acity plagued by alcoholism and unem-ployment, in one of the poorest countriesin the world. Ingar Eide and his family re-located to northern Mongolia to partici-pate in relief work for a society that wasstill trembling from the fall of the SovietUnion, and through the development aidorganisation Norad (The NorwegianAgency for Development Cooperation),

they took part in a programme teachinglocals how to felt wool and make it into asellable commodity.

When the Eide family returned to Norwayin 2004, they were determined to continuetheir work in Mongolia. To do so, they cre-ated Tova AS, a company that producesand sells felted slippers on the Norwegianmarket. In 2012, Tova is a commercialsuccess and puts food on the table forhundreds of Mongolian families throughits manufacturing company, Timeless, inDarkhan.

“Shoes for life”

“Tova is a commercial enterprise and notrelief work. We have tried to push this

From Mongolia with slippersWhen Ingar Eide and his family moved to Mongolia in 2002, they did so to participatein a development project to teach locals how tomake felted wool products. Ten yearslater, their successful slipper company Tova has contributed to giving hundreds ofMongolians a new life.

By Magnus Nygren Syversen | Photos: Salt studio/E. Rundtom

Margunn and Ingar Eide



thought of ‘helping’ to the side and insteadmake it into a professional business,” saysIngar Eide. He explains that this is to givetheir workers in Darhkan their self-worthback – by being working men and women,rather than receivers of charity.

“But at the same time we’re not able to putthe thought of helping completely away,”admits the businessman. In wintertime,Tova still helps the nomadic sheep farmersthat produce wool for their manufacturerby providing them with supplies to survivethe harsh Mongolian winter.

Tova’s slogan is “Shoes for life”, and thecompany has been a member of Initiativfor etisk handel (translated: Initiative forEthical Trade) – an organisation thatworks to promote trade in which humanand labour rights are protected, andwhere employees have a safe and goodwork environment – since 2008. As a partof this initiative, Tova’s employees receivetwo meals a day while at work, and everyemployee has social insurance.

The legal minimum wage in Mongolia isas little as approximately £100 a month,but producers working for Eide receivebetween two to three times that amount.“If we paid our workers anything morethan that, the wages would be too highcompared to others in the same area. Wewant to contribute in developing astrengthened society, rather than creating

large financial and social gaps,” explainsEide. Tova’s manufacturing company cur-rently have 60 permanent employees inDarkhan, and, freelancers included, Tovahas about a hundred people working forthem on a daily basis.

Norwegian product

Despite being manufactured in Mongolia,Tova’s felted slippers are very much aNorwegian product, made according to anold Norwegian concept and using tradi-tional Norwegian designs. “We use Mon-golian labour based on a primordial Mon-golian technique, but the Norwegianbackdrop to all of this is very important tous,” explains Eide. All of Tova’s slippersare handmade, have suede soles and aremade with 100% Merino wool.

Tova’s products are currently distributedand sold all across Norway, and Eide doesnot rule out moving outside the borders of

his home country when the time is right.“Since we are still a fairly new organisation,we have chosen to keep our focus here athome, and we have become relatively largein this market,” he says. “But we have al-ways thought that this is a product thatbelongs in other countries as well.”

For the moment, Eide is in no rush to ex-pand across the borders as widespreaddistribution and a couple of lucrative dealshave given Tova a strong foothold in theNorwegian market. One such deal is withNorwegian state television channel NRK,which produces a yearly advent calendarshow for children based on traditionalNorwegian folklore. For the last five years,including this coming Christmas, Tova hasbeen creating spinoff products for theseshows.

As a leading player in its niche market,Tova is a company on the up, and Eidehas seen a very positive development inthe last year. “We have been fortunateenough to work with Norwegian designerTore Håvold, who has given our productsamuchmore refined expression,” he says.“This has given us a major boost, and weare happy to have him with us going for-ward.”

For further information, please visit:www.tova.no

Photo: Jon Hals


Having lived her entire life in Bergen, a cityfamous for its rainy weather, deciding ondesigning rainwear must have felt like go-ing back to her roots for Lisbeth Lillebøe.Surrounded by seven mountains, thecoastal city of Bergen has on average over200 days of rain each year. For the peopleliving there, the unforgiving weather is anatural part of everyday life, and soBergen’s citizens embrace the old say-ing: “There is no such thing as badweather, only bad clothing.”

Lillebøe took it one step further. She threwout the old ideas of dull and shapelessraincoats, and with the weather as hermuse, she set out to create a range ofrainwear designed to make women feelgood, no matter the weather conditions.

She wanted to bring colour into the greyand dull scenery surrounding her on rainydays and design raincoats that makewomen look great, as well as keepingthem dry. And so Blæst ByLillebøe wasborn.

“She wanted to create a fashionable rain-coat that you can still wear when theclouds start to break up and the sun startsshining through,” says Anne Gro StarefossGreve, general manager at ByLillebøe.

Growing popularity

Since the start-up in 2005, Blæst ByLille-bøe has gone from strength to strength,with interest in their creations growingevery day. Lillebøe was given an Awardfor Good Design by the Norwegian DesignCouncil for her raincoats, and by 2009,the company had grown so much that shedecided to bring in a partner. That partneris Anne Gro Starefoss Greve, whose job itis to handle the business side of things,leaving Lillebøe to focus on what she doesbest – creating new and exciting designs.

Weathering the storm in a fashionable wayFashion is challenging the norms. For designer Lisbeth Lillebøe this meant chal-lenging the generally accepted notion that rainy days are grey and boring. Thus shecame up with Blæst ByLillebøe, a range of vibrant and colourful rainwear designedto make women feel good no matter how wet and windy the weather might be.

By Magnus Nygren Syversen | Photos: Øystein Klagegg




Today Blæst ByLillebøe is a householdname in Norway, and their rainwearranges are sold through distributors in140 stores across Norway and in 15 coun-tries worldwide – from their close neigh-bours in Denmark to distant retailers inAustralia, on the other side of the planet.Blæst’s success is based on the ingenuityin Lillebøe’s design combined with thequality of the fabrics used in the produc-tion. “All the raincoats are 100% wind-and waterproof. Pockets, collars andhoods are lined with soft fleece, and allthe seams are sealed, making the gar-ments very comfortable to wear,” saysStarefoss Greve.

As the brand expands, more elementshave been introduced to compliment theclothing line. In addition to raincoats, theBlæst ByLillebøe range today includes ac-cessories such as rubber boots and um-brellas. In wintertime there is a collectionof knitwear, and in springtime the cottoncollection comes rolling into the stores.“We also offer a couple of models aimedat the plus size market, custom-fitted forour larger customers,” adds StarefossGreve. There is a small selection of men’sraincoats as well, but Blæst is first and

foremost a brand designed by and forwomen.

Shanghai connection

The women behind Blæst ByLillebøe arealways on the lookout for an opportunity toexpand, so when the opportunity camealong to launch their brand at a fashionmarket in Shanghai, there was little hes-itation on their part.

“We have a considerable foothold in Eu-rope now, in countries such as Denmark,the Netherlands, Germany and Ireland,”says Starefoss Greve. “But there is anenormous potential for us in a new mar-ket if we become a hit in Shanghai.”

Despite having ventured across bordersbefore and distributing their product inseveral countries across the globe, thismarks the first grand scale bid by BlæstByLillebøe to break into a foreign market.The coats will be sold through local sup-pliers, but Lillebøe and Starefoss Grevehave made a conscious choice to keep thevery distinct Norwegian name as they aimto make their mark on the Asian market.“We believe it gives our brand that extra lit-tle bit of character,” says Starefoss Greve.

As we move closer to the end of the year,Shanghai will experience increasingly wetweather, which could provide the perfectopportunity for Blæst to swoop in, gainpopularity and fight their way into theAsian fashion market.

For further information, please visit:www.bylilleboe.no



Established in Trondheim in 1994, theirOslo office opened in 2008, and they cur-rently employ about 30 people. In addition,they often bring in outside people for proj-ects that require special competencies toensure the project is developed to its fullpotential.

In recent years, Pir II have gained atten-tion for being the only architecture com-pany nominated for the prestigious

Statens Byggeskikkpris three years run-ning. Highly regarded, it is an annualaward given by the Norwegian Govern-ment’s Ministry of Local Government andRegional Development to new builds that“contribute to raising, renewing and de-veloping the common building practice”.

A clear philosophy

Pir II was set up by five young architectsfollowing their success in a large archi-

tectural competition run by the city coun-cil of Trondheim. The competition wascalled “The city seeks the water”, andsince their inception, Pir II has had nu-merous projects centred on waterfronts,both in Trondheim and further afield.

Finding solutions that are both environ-mentally friendly and long lasting hasbeen key to the company since the begin-ning, and they go to great lengths to findthe most environmentally friendly solu-tions, whether it is the material used orthe ventilation systems.

General manager of the Oslo office, Hå-vard Skarstein MNAL, who has been withthe company since 2005, tells Scan Mag-

Architecture the sustainable wayArchitects Pir II have been making waves in the industry with a philosophy of sus-tainable development within architecture. Now very much on the social and politicalagenda, consideration for the environment has been a priority for Pir II ever since theystarted, and continues to be so.

By Karin Modig | Photos: Pir II

Rockheim in Trondheim, a national centre for pop and rock music, incorporating exhibitions, a stage and much more.



azine more about Pir II’s vision andachievements.

“One of Pir II’s pilot projects was theschool Kvernhuset Ungdomsskole inFredrikstad in 2000, and it receivedawards both nationally and internation-ally,” he says. “The school was largelybuilt using stone and wood from the plotof land we were building on, so we low-ered the CO2 emissions significantly,compared to a building project where ma-terials had to be brought in from else-where.”

It was important that the school’s locationwas in a wooded area, and that it would fitin with its surroundings. Built to minimisethe impact on the environment, it has en-ergy-efficient ventilation systems and en-vironmentally friendly insulation.

Statens Byggeskikkpris

In 2010, Pir II was nominated for StatensByggeskikkpris for the first time, for theirwork with Stokkøya Sjøsenter. A spectac-ular and unusual project, it was a projectof area development on the coast of Trøn-delag, with the aim of making it a more at-tractive tourist destination.

”The whole centre comprises private andrental cabins, a sandy beach, a bar,

restaurant and a beach hotel,” explainsSkarstein. “The hotel in particular is un-usual as it is partly built underground.Overall the whole project was focused onenvironmentally friendly and simple butefficient solutions, and the result is un-derstated modernity that is not in conflictwith the surroundings.”

Pir II is currently working on the next stepof this project, so Stokkøya really is some-

thing to keep an eye on. Much of the ma-terial that will be used is from a high-riseoffice building in Trondheim that is cur-rently being torn down, so the project isvery much in line with Pir II’s philosophy.The next nomination for Pir II was the veryprestigious Rockheim in Trondheim, a na-tional centre for pop and rock music, in-corporating exhibitions, a stage andmuchmore. “The building itself is a listed build-ing that had been left to fall apart for

The Rockheim building is full of character, with a seamless interplay between old and new.



nearly 30 years,” says Skarstein. “So thechallenge was to build something freshand exciting out of this old flour storagefrom the 1920s.” The result is a buildingfull of character, with a seamless inter-play between old and new.

The new building for Meterologisk Insti-tutt, the Norwegian Meteorological Insti-tute, in Oslo was the first project for theOslo office, and saw Pir II gain its thirdnomination in a row. More than ever, theircommitment to renewable energy, lowerCO2 emissions and environmentallyfriendly fabrics was immensely suitable,

as the institute delivers statistics on cli-mate.

“With this building, our aim was to halvethe amount of C02 gases that would gen-erally be expected in a building project ofthis size,” says Skarstein. “We sourcedmaterials locally and used materials thatare environmentally sustainable. Thewhole frontage of the building for exampleis made from 100% recycled aluminium.”

Pir II also delivers many smaller scaleprojects, such as private houses and cab-ins, and they do a lot of work with schools,

cultural institutions, offices and researchbuildings in particular.

Internationally, they have, among otherthings, worked in China, and they alsohave a small office in Buenos Aires, Ar-gentina. “Norway is where we are focus-ing our work, but we jump at the chanceto work abroad when an opportunityarises,” says Skarstein.

For further information, please visit:www.pir2.no

New building for Meterologisk Institutt, the Norwegian Meteorological Institute, in Oslo.

Stokkøya Sjøsenter is an area development project on the coast of Trøndelag, comprising private and rental cabins, a sandy beach, a bar, restaurant and a beach hotel;Pir II is currently working on the next step of this project.



“Health and nature are at the very core ofwhat I do, and the philosophy behind it isthat I want to convey my interest in thesetopics while showing people an alternativeto city life and the products we use in ourdaily lives,” she says. “I guess the conceptis to remind people to think ‘natural’.”

VossaBia very much has a ‘back to nature’approach, and Lunde uses her surround-ings, both the biological diversity and thecultural landscape, to her full advantage,and the two arms of her business fit to-gether around this approach.

“I want those who come to visit to feel theatmosphere up here and really experiencethe unique surrounding nature. I invitethem out to discover the flora, whetherthat means lying in the grass on a balmysummer’s day, climbing the mountains or

picking herbs and plants to make theirown natural beauty products.”

Beauty products the natural way

Lunde, who is a PhD candidate at the Uni-versity of Bergen, started keeping beesas a hobby around 2003. Her experiencewith bees and the benefit and many uses

of honey was the beginning of her forayinto making skin products.

“My first product was a lip balm, which re-ceived a great response,” she says. “Cus-tomers would frequently use them onother parts of their skin and would giveme great feedback on how it helped theirskin problems.” This inspired her to trynew products, and she now has a range ofabout a dozen skincare and beauty prod-ucts, from face masks to weather protec-tion creams and baby products.

She has spent considerable time studyingherbs and plants and has taken courses inproduction of beauty products. The over-whelming positive response she gets mo-tivates her to do more and spurs her on tomake new products.

The natural approachRarely do you hear the kind of passion that exudes from Renate Lunde’s mouth whenshe talks about her company VossaBia and her philosophy behind it. Based on afarm in Voss, she runs a company that offers ecotourism and makes both honey andbeauty products from what nature provides.

By Karin Modig | Photos: VossaBia

For further information, please visit:vossabia.noFacebook: VossabiaTwitter: @vossabia

Renate with her VossaBia lip balm.

Left: Daughter Ylva at a fair selling skin products with her mum. Middle: Son Emil lifting a heavy frame of honey. Top right: The farm where the VossaBia magic happens.



Ann-Tove Engenes, Kristine Dybwad, Ka-trine Nylund and Åsne Midtgarden are alldesigners in the Bergen-based designcompany, which emphasises designbased on the wilderness and the un-touched spectacle of Norwegian nature.

Whether this is a suffering tree victim ofheavy wind or animals preparing for a longand cold winter, Scandinavian Surface en-trench these surroundings when they cre-ate their inimitable wallpaper design.

As the name might suggest, surface andsurface design are the key elements of

the production. The company also designsseveral other products, such as smallerpaper- and wood-based wall decor items,trays and other birch veneer based prod-ucts. “We work with the surface of photo-graphs we capture ourselves.”

“Particularly in the spring when naturekind of comes to life and during autumnwhen all the surroundings are changing

The wallpaper that capturesNorwegian freshnessBelieving that wallpaper design should provide another dimension to a room, Scan-dinavian Surface obtain inspiration from Norwegian nature and wilderness for theirdesigns.

By Didrik Ottesen | Photos: Scandinavian Surface

Romeo & Juliet. Wallpaper for Photowall.

PanelPiece. Paper wall decor. Black Beech. Wallpaper for Photowall.



and developing towards winter - it’s dur-ing these developing stages of naturewhere one can find the most exquisiteforms, shapes and colours,” she explains.

The four women graduated with degreesin the arts, and since the start of the com-pany in 2004, their wallpapers have beenused to decorate several Norwegian em-bassies, the most recent being the em-bassy in London.

“Wallpaper isn’t something which ischanged frequently, so we’re very keenthat it should be a lasting expression forpeople to grow fond of and take pleasure infor a long-lasting period,” Engenes says.

Wallpapers designed by ScandinavianSurface reflect the surroundings that theartists so clearly treasure.

“Norwegian colours and nature inspireus. Preferably the elements that are notconceived as perfect but which look asthough they have lived a hard life and re-sisted heavy wind and rain, or the beautyof a torn and withered flower,” she says.

“We love studying nature and to experi-ence and explore different shapes andcolours or remembering when you no-ticed a moose or an eagle; we then try toseize this overwhelming beauty of Nor-wegian nature and develop it into productsthrough our design,” Engenes says.

A key factor to Scandinavian Surface andtheir products is the idea and premise ofadding identity to a room with balance,harmony and excitement.

Scandinavian Surface has designed blan-kets for the major producer Røros Tweedas well as products for Stokke Textiles ina collection inspired by Norwegian nights.

The dramatic wilderness of Norwegiannature can serve many forms of use andpleasure, and Scandinavian Surface hasfound a unique way of combining it all.

“We aim to create wallpaper design thatbrings the wall and room to life, and en-vironmentally friendly products that

sprinkle Norwegian freshness aroundthe house,” Engenes says.

For further information, please visit:www.scandinaviansurface.com

Weaving Wood. Wallpaper for Photowall.

Tray collection. Laminated birch veneer.Below right: Wool throw design for Røros Tweed.



Moshe Ohana, founder of Mokki AS, saysthat sunglasses have become more thana fashion statement: “They reflect whoyou are; not every model fits everyone,and sunglasses should reflect your per-sonality.” He is passionate about what hedoes, and his hard work has paid off.Mokki's sunglasses are not only soughtafter in Norway, but there is an ever-in-creasing interest among international re-tailers as well.

Filling a gap in the market withinspiration from warmer climes

In 1987, Ohana set up Mokki AS with thevision of creating fashionable sunglassesfor all ages and genders, but he wanted tooffer his clients more than this basic com-bination. Ohana developed his brand bysticking to the idea that comfort must bean essential part of all designs, and thatall frames should be sold at an affordableprice. In 2003, Mokki AS began selling itssunglasses, and things have movedquickly ever since.

Scandinavian design is famous worldwide,but Ohana has managed to incorporatehis own influences into the design. Beingfrom warm Israel, where sunglasses areworn on a daily basis, he saw a gap in themarket. “When I moved to Norway, I be-gan considering what I could do and whatwas lacking in the market. There weresunglasses on the market, but the selec-tion was limited,” explains Ohana as hestresses how important his clients are. “Ido not want to rob them; I want them to be

able to afford my designs and always feelthat it is good value for money.”

Design, comfort and price– yes, the equation works!

Ohana realised that he would need a part-ner to get his designs on the market. Hefaced the challenge of funding his ideaand getting the right material for his de-signs, which he overcame by partneringwith a colleague in Hong Kong, whohelped him get insight into the sector.

His sunglasses are now so popular inNorway that they have been sold by largeretailers such as Gina Tricot andParfymelle. His designs have also fea-tured in influential Norwegianmagazines,including Det Nye and Elle.

“We are seeing increasing internationaldemand for Mokki-designed sunglasses,"says Ohana. “At the moment our clientbase in the Baltic countries is growingparticularly fast, but even if you are inSpain, you can order a pair and we willsend them to you.” Mokki's fast growthand its quick penetration into the market

Sleek design with comfortand price at the heartFind a pair of sunglasses that are more than a mere accessory at Mokki AS wherestyle, comfort and price are combined tomake the perfect product. Mokki's affordableprices will enable you to expand your sunglass collection without leaving your walletempty, and you can be sure that you will look just as trendy as a Hollywood star.

By Therese Wallin | Photos: Mokki AS



is a testament to the quality of a bespokeproduct and customer service whose rep-utation precedes it.

Both for children and adults

Before setting up Mokki AS, Ohanaworked in a kindergarten, and his love forchildren inspired him to extend his linebeyond the traditional sunglass marketfor adults, and since a few years back, healso designs for children. “Children willnot be the ones buying the sunglasses.That will be the task of an adult,” saysOhana, who as a father is well aware ofthe importance of keeping children's de-signs comfortable.

Mokki AS offers all the styles that anyadult or child could dream of, from clas-sic sunglasses to trendy new ones. MokkiAS has more than 1,000 designs at themoment, but they are continuously addingnew ones to their range. Ohana sees hissunglasses as more than a business:“Sunglasses are more than a fashion ac-cessory; they allow you to hide yourselffrom the world whilst you are observingthe environment around you.”

Looking at Mokki's collection, and speak-ing to Ohana, it is clear that the com-pany's success is the result of the staff'slove and commitment to their job, whichhas allowed the company to create prod-ucts that have been welcomed by cus-tomers with open arms. Ohana's talent,his ability to find inspiration from differentsources, andmixing colours with style andfunction are at the heart of this fast-grow-ing company.

For further information, please visit:www.mokkishop.no

Moshe Ohana,founder of Mokki AS

Janne, Norwegian flag Mokki Sunflower

Mattis Blue sky Mira Green leaves

Mokki Reading Sunglasses Sail Babybear



“At Accendo we have a saying: ‘everybodywants to change the world, but nobodywants to change.’ This is a fact for most ofus in the western world, and our goal asdesigners is to facilitate the change for thecustomer without compromising currentwelfare.” Hedda Heyerdahl Braathen, co-founder of Accendo, emphasizes that theimportance of having the environment in

mind has become absolute for them asdesigners.

Charge & Go: Zero emission cars be-come even more desirable

Driving an electrical vehicle today is likedriving a normal car, except for two im-portant factors: the driving range is lim-ited and the charging takes a longer time

than filling up a car with petrol fuel. Withthe quick charger stations under develop-ment by Accendo for Salto, the chargingtime of a standard EV is reduced from 8-16 hours down to 20-30 minutes. Thisopens up opportunities for long distancetravelling, works as a safety grid in thecities and gives the EV drivers more free-dom. The development of the quick chargeis in collaboration with French companyEV Tronic and is due to be ready in May2013.

Although not the leading eco-countrywhen solely relying on statistics, there isno doubt that Norway has embraced thetransport trend of hybrid and EVs despite

Everybody wants to change the world,but nobody wants to changeWith customer awareness for “green” vehicles higher than ever and oil prices soar-ing, customers are seeking other transport alternatives. Accendo is leading the wayfor sustainable design with the consumer in the driving seat, by designing and de-veloping more user-friendly EV quick charging stations for Salto.

By Anette Berve | Photos: Accendo

Environmentally friendly waste disposal unit, winner of 2001 State Government Design Contest.



challenging driving and weather condi-tions. EV car sales are high in Norwaycompared to other countries as Norwayhas a tradition of embracing new tech-nology and sustainable solutions, a char-acter most probably springing from itssmall population and closeness to nature.

Eco design

Accendo started in 1999 and is a multi-platform design company that in the pastmainly focused on packaging, lighting andpublic architecture. Accendo was fromearly on a key player in eco design and de-velopment in the Norwegian market incollaboration with Grip, which was at thattime the Department of Environment.When Accendo started out, “eco” and “en-vironmentally friendly” were tasks in thedevelopment process that nobody quiteknew how to handle, and Braathen expe-rienced that customers believed “eco”was synonymous with “costly”. “Now weknow that eco in many occasions can be infact more cost efficient; one just has totake the whole picture into account,”Braathen explains.

One of Accendo’s first projects was to re-design a bus shelter. The result of inte-grating the eco design process to the de-velopment resulted in fewer individualparts, fewer types of material, it beingmore user friendly from the installer’spoint of view and minimalistic design. Itwas through a project like this that thatthe “eco-wheel” became apparent, Braa-then explains. “It is not only that a productis recyclable that defines if it is ecological;there are many other factors that need tobe involved such as production method,durability, complexity in installation andtransport of components. Only when all

these factors are taken into account canthe product genuinely be labelled eco-friendly. So when we design products to-day, these are elements we always con-sider.”

A more user-friendly design

Braathen is quick to explain that thecharging stations are by no means a newproduct, but a new approach to an existingidea. “The quick charge stations that cur-rently are on the market are created bytechnicians who don’t necessarily take theend user into account and tend to be over-complicated. When we design, the user isalways in focus, but also the other users,such as electricians and the maintenancecrew. It is important to also see the prod-uct from their point of view. When a prod-uct like this is launched, it is vital to keep

the user experience in mind. The aes-thetic factor is of course also there, butmore as an added bonus.”

Braathen states that Accendo have be-come more and more aware of the factthat they want to be a part of sustainableprojects and eco design in the future. “It isimportant for us to be a part of developinga world our children can live in, and wework with the environment in focus,” sheexplains. “We have the opportunity to in-fluence the industry and the environmentin a positive way through the ideas that wesuggest and decide when we develop newproducts.”

“We don’t have to paint the future darkjust yet; we believe the future is bright ifwe act right,” concludes Braathen.

For further information, please visit:www.accendo.nowww.salto.no

“Our goal as designers isto facilitate the change for

the customer.”

Sketch of the quick charge station due to be finished in May 2013.

Co-founder of Accendo, Hedda Heyerdahl Braathen

FLEXeat multipurpose cutting tool for cheese.



One of the world’s leading producers ofknitted clothing, Dale of Norway are stillbased where they started: in a little villagesurrounded by the famous dramatic na-ture of Norway’s west coast.

The long traditions of knitted clothing andhigh-quality wool have ensured that Daleof Norway has remained where theystarted, in Dale. In a time where severalmanufacturers have moved their produc-tion abroad, the 130-year-old companyhas remained to guarantee that the qual-ity of their products is as outstanding asthe nature surrounding its office.

“We have a tradition and we create our de-sign from traditional Norwegian patternsand nature.”

“This is highly important to us as there arevery few companies in Norway with sucha long and fascinating story as ours, andwe have become very international; that issomething special and somewhat exotic,”says Arnstein Raunehaug, marketing ex-ecutive at Dale of Norway.

As much as they have increased their rep-utation and influence abroad, with onlinestores in both America and Canada, thereis still one factor in particular that re-

mains and makes Dale of Norwayuniquely Norwegian.

“We’ve sponsored Norway Skiing Associ-ation (NSF) – which includes the Norwe-gian Olympic Committee – with jumpersfor every winter Olympics and WorldChampionship since 1956.”

“Because Dale jumpers are created anddesigned in Norway, they help build andstrengthen our Norwegian identity duringthese tournaments,” Raunehaug says.

Famous for its established Norwegian de-sign, the company has experienced some-thing of a renaissance as the increasingdemand for knitted clothing has spurredtheir business on.

The same can be said about their prod-ucts; a renaissance has affected their de-sign, and the company that has attendedto Norwegian design and patterns for overa century can also offer more innovativeclothing, albeit its traditional designs andideas are still well rooted.

Norwegian competenceand quality for generationsWith high competence comes high quality, and the Norwegian knitwear producers Daleof Norway are a prime example of this, having produced clothing since 1879.

By Didrik Ottesen | Photos: Dale of Norway

Dale of Norway is the official supplier to the World Ski Championships 2013, Val di Fiemme, and the Norwegian national team.



“The Norwegian tradition is important, andwe create a kind of history around everymodel and design we have. We want it tobe easily associated with the country, itsnature, its people and its history.”

“Our latest collection - which isalso the official jumper for the2013 World Championship in Valdi Fiemme - is inspired by FridtjofNansen’s polar expedition and ajumper he used during it, back in1893,” Raunehaug explains.

Combining a modern cut and de-tails with a retro Norwegian look,the jumpers form strong associ-ations to the country’s nationalpolar heroes from the late 19thand early 20th centuries.

“The entire collection is named after bul-let points from that expedition and fromNansen’s history, and all the jumpers –along with all our products – are 100 percent Norwegian design, production andquality.”

“This jumper will be worn by all the ath-letes, coaches and staff throughout the2013 Val di Fiemme World Champi-onship,” Raunehaug says.

The increased popularity of wool, and itsreintroduction into the world of fashion,has its advantages for athletes and incolder climes; however, the advantagesare paramount as wool contains air thatprovides isolation and heat while it alsoabsorbs moisture.

“This year Dale of Norway is launching anew design and expression, which willwork perfectly with international fashion,where we combine a modern look with

elements of traditional Nor-wegian patterns; the itemsare knitted using a new wooltype from the village Dale,which is light, soft and com-fortable,” Raunehaug ex-plains.

With its high level of practi-cality and popularity, Dale ofNorway is hopeful that thenew collection of knittedclothing will follow in thefootsteps (or ski tracks) of itshighly successful sponsors,to enjoy some triumphs as

they take the scene together at the 2013World Ski Championship.

For further information, please visit:dale.no



The original idea for the concept came toHaagensen when he was travelling in Asiaas a consultant. “I realised that the most

valuable thing I have is my Scandinavianroots,” he muses. “Everywhere I went,people would ask me about Scandinavia,

and while they wouldn’t knowmuch aboutit, they did connect it with quality products– true, pure quality.”

The devil is in the detail

Haagensen is keen to present somethinggenuine to the world, something theyhaven’t necessarily seen before – a part ofthe essence of Scandinavia. One of themain strengths of the concept, saysHaagsensen, is the holistic mind-set. “It’snot just about coffee. While we’ll focus ona Scandinavian roast, a medium roast,which is not as dark as the American andItalian, and include Scandinavian design,the main point is that we’ll think of everylittle detail.”

Aided by world-known architectural firmSnøhetta and famous designer AndreasEngesvik, the visual impact, design andinteriors will represent a part of thiswhole, bringing Scandinavian heritage andnature into the planned coffee shops in asubtle way.

While serving excellent coffee is at thecentre of the Scandinavian Coffee House,Haagensen also wants to offer people aslice, or in this case a cup, of authenticScandinavia, where coffee follows youeverywhere you go in some way or an-other, from celebrations to everyday life.

From Ålesund to the Big Appleand beyond

Currently, one coffee shop has alreadybeen established at the Norwegian Mar-itime Competence Centre and the newhead office for Rolls Royce in Ålesund,Haagsensen’s home town, as an officeversion of the coffee shop. The premisesfor the first Scandinavian Coffee Houseon Kongens Gade 14 in the heart of thetown are being prepared, but an openingdate has yet to be set in stone.

While the flagship store is planned forÅlesund, the future of Scandinavian CoffeeHouse lies abroad. Haagsensen is plan-ning on opening the next branch in NewYork and then Tokyo, establishing a strongfranchise concept. And unlike some othernationalities, Scandinavians in general,over the years, have learnt to respect the

An introduction toScandinavian coffee cultureWhile Scandinavia is known around the world for its design and the general high qual-ity of its products, Nordic coffee culture is not necessarily a well-known concept be-yond the region’s borders. However, coffee is very much an essential part of Scandi-navia, with Norway and Finland leading the board as the biggest coffee-drinkingcountries in the world. Norwegian KimHaagensen, together with partners Sindre Røs-tad and John Wuya, is eager to give a piece of Scandinavia to the world in the form ofhis concept - Scandinavian Coffee House.

By Nia Kajastie | Photos: Julie Tørrissen



places they travel to and set up offices in.“Instead of tearing everything down andplanting our own concept in the midst, welook at the new places and try to see whatwe can use there. We would use the his-tory of the place, and we’re actually look-ing for settings with a lot of history tothem. While it’ll be clear that the coffeeshops are Scandinavian, it will be done ina subtle way, not screaming it out, withlarge pictures of mountains plastered onthe walls. It’s in the combined details,”says Haagensen. And this is also whereSnøhetta and Engesvik can work theirmagic.

The touch of a coffee pioneer

Complementing the concept is Scandi-navian coffee pioneer Robert WilliamThoresen, who also won the very firstWorld Barista Championship in 2000,and runs the coffee bars Java andMocca, and the KAFFA roastery in Oslo,

which will also supply coffee for Scandi-navian Coffee House.

Thoresen has noted that when going toNew York or Tokyo, one cannot just offer

the same as everyone else; instead theconcept needs to present Scandinaviancoffee traditions to the world. While Scan-dinavians are known to enjoy their coffeeas it is, black and beautiful, the tradition ofadding sugar and milk has also beenaround for long.

“In the end, we don’t believe that we arebetter than everyone else, but we knowwe have something genuine and unique topresent the world,” concludes Haagensen.

For further information, please visit:scandinaviancoffeehouse.com

Remember to also visit ScandinavianCoffee House’s blog, like theirFacebook page and follow them onTwitter @ScandinavianCH to keep up todate with their development.

Kim Haagensen. Photo: Kjetil Hasselgard

Photos:MariusBeckDahle



“Bamboo is simply incredible,” saysan excited Silje Sivertsen. Foundingher own clothing brand, Lilleba,Sivertsen was one of the first to in-troduce bamboo clothing to the Nor-wegianmarket. “Bamboo neutralisessmell so you don’t have to wash yourclothes as often as you would withcotton. It absorbs moisture so itkeeps you dry, and the fabric is verygood for people struggling withrashes or eczema,” she says.

Lilleba has had great success on theNorwegian market with its line ofclothes for children and infants,receiving great feedback from happycustomers and catching the eye of theNor-wegian media. “But we also have a line ofsoft and comfortable underwear and night-wear for women, aswell as our Herremannbrand for men,” says Sivertsen.

Besides comfort, themain benefit of usingbamboo viscose in clothing relates to pro-duction. Bamboo offers a healthy and eco-friendly alternative to cotton – it is theworld’s fastest growing plant; it is self-re-

newing and neither pesticides nor artificialfertilizers need to be used in its production.Lilleba is a member of the Initiative forEthical Trade (IEH), and all its clothing isproduced in South Korea – a country withstrict laws regarding emissions, healthywork environments and worker’s unions.“We would probably have a much biggerturnover if we produced our clothes in

China, but for us it is more importantto consider the environment and theworkers,” says Sivertsen.

Lilleba’s clothing is currently distrib-uted to around 130 stores aroundNorway, and Sivertsen sees a lot ofpotential to expand further. “Butwe’re at a stage now where we can’tdo everything ourselves,” she says.Bringing in Nina Eikerol as a partnerin 2007, the two of them do every-thing from designing the clothes topacking and sending them to theirdistributors. “We’ve managed to dothings on our own so far, but now it’stime to enter the next phase and lookfor partners in other countries.”

It’s a bamboo businessSeven years ago Silje Sivertsen returned to Norway, after spending a year and a halfliving in China. With her she had a business idea – in the form of a suitcase filled withbamboo clothing.

By Magnus Nygren Syversen | Photos: Dag Knutsen

For further information, please visit:www.lilleba.no

Herremann & Lilleba

The women behind Lilleba: Nina Eikerol and Silje Sivertsen.



Founded by Dalbakk in 1994, Essenza hasgrown to become one of the key providersof aloe-based skincare products in Nor-way. Catering to both the private and cor-porate markets, with products for everykind of skin and every kind of use, the ba-sis of Essenza is, as Dalbakk states,"quality and purity".

When Dalbakk started Essenza in 1994,she was inspired by "a firm belief in thequality of the product she was selling".Now, almost two decades later, it seemsher belief was well founded and is sharedby thousands of consumers all over Nor-way. With raving testimonials from hospi-

tals, beauticians and private customersalike, there can be no doubt about Es-senza’s client satisfaction. When askedabout the secret behind her success, Dal-bakk is firm that there is no secret: "Oursuccess is simply due to the quality of theorganic aloe vera we use, the purity of it,and to the extremely high aloe vera con-tent in our products."

The benefits of aloe vera have been knownfor thousands of years. Dalbakk explainsthat the quality of Essenza's products isdue to the fact that they use pure, concen-trated aloe vera, directly pressed from theleaf, rather than dried or watered out aloe

vera. This method of extraction retains allthe positive powers of the plant. The aloecontent of the products ranges from 28%right up to 99.75% in the aloe juice, one ofthe company's bestsellers. All their prod-ucts are bottled in Essenza's own facilitiesin Norway, which maintain such a highstandard that both the Norwegian Armyand the lead dairy producer in Norway,Tine Meierier, have made use of them.

All skin deserves protection and nourish-ment. With their unique formulas andstrict attention to quality and purity, Es-senza provides just that, and more, givingyou healthy skin in all conditions. Essenzais also constantly working on improving

their products andalways looking fornew collaborators.

Norwegian skincare brandlooking to expandThe organic aloe vera-based skincare brand Essenza catersmainly to the Norwegianmarket. However, founder Gudveig Dalbakk explains that they are looking for busi-ness partners for an expansion beyond the borders of Norway, with a view to estab-lishing themselves firmly in the entire Europeanmarket. "Everyone needs aloe vera,"Dalbakk states, "and our products are especially suitable for Nordic conditions, pro-tecting sensitive skin against harsh weather and repairing skin suffering after longnorthern winters."

By Hannah Gillow Kloster | Photos: Essenza

Essenza's products are available ontheir website: www.essenza.no

Gudveig Dalbakk



In 1925, Thor Bjørklund invented thecheese slicer. He developed this tool aftersuffering the daily struggle of cutting theperfect slice of cheese with a knife. Today,his legacy lives on, even though his com-pany, Bjørklund, was acquired by the big-ger GIAX (Gudbrandsdal Industrier AS).Although the company expanded itsrange in the 1990s, its focus on this itemof Norwegian heritage has never beenstronger.

The managing director of GIAX, KristenGunstad, says that the cheese slicer isstill an extremely sought-after product."It remains an extremely popular prod-uct; it was, after all, invented in Norway.Although it is often copied, it is nevermatched, and the original is still producedhere in Norway."

More than a kitchen tool that is found inkitchens around the world

There is a common tendency to underes-timate the importance of good kitchentools. Customers' satisfaction with Bjørk-lund’s products is the main factor thathas contributed to the company's suc-cess. Customers get to take a cheeseslicer home that will last close to a life-time. This commitment to quality is thedefining characteristic of the productrange offered by Bjørklund.

The cheese slicer – a Norwegian iconBjørklund is a company that has managed to accomplish what other businesses onlydream of, namely to develop a consumer good that has become a worldwide icon, inthis case a cheese slicer. Nonetheless, in truly Scandinavian fashion, almost 90 yearsafter its creation, the company remains true to its origins. The fact that its productionhas remained in Lillehammer, its inventor's hometown, has allowed it to keep its per-sonality while navigating a global market. Since production started, the company hassoldmore than 65million cheese slicers to customers around the world who are look-ing for the perfect slice of cheese to flavour their day.

By Therese Wallin | Photos: GIAX

Cheese grater and knife

Shellfish Set

Tapas Set

Kristen Gunstad



While the company started off by focusingon manufacturing and selling cheeseslicers, the products on offer have in-creased through the years. "Customersrely on the high quality we provide, and sowhen we started expanding the range inthe 1990s, our commitment to excellencemeant that new products were welcomedwith open arms," explains Kristen Gun-stad.

Beyond different types of cheese slicers,customers can find products such asshellfish sets, cake servers and tapassets.

Many of the products have been re-designed and modernised through theyears, and the company successfully of-fers its customers a variety of styles, ofboth trendy and classical design. Theclassical cheese slicer, which is based onthe 1925 original, is still a bestseller.

"Many want to have different cheeseslicers for different occasions. The Amitto

range, whose new surface treatment of-fers non-sticky slicing, is particularly pop-ular," says Gunstad.

An international interest, thanks toreliable customer service

The products are not only available toNorwegians; there is an ever-increasingdemand from clients in the internationalmarket. "Our cheese slicer has become aNorwegian icon and clients abroad arelooking to have an original one in theirhome,” says Gunstad. Great customerservice has ensured that the demand forthe Norwegian cheese slicer, and associ-ated products, has remained high. “Wetake great care to ensure that our prod-ucts are delivered on time to all ourclients," says Gunstad.

Still produced locally

Thor Bjørklund was from Lillehammer,Norway, and worked as a carpenter. Al-though GIAX's factories are located justoutside of town, the production of thecheese slicer maintains its local connec-

tion and this affiliation has become an im-portant part of the brand and its employ-ees, who have the opportunity to work foran extremely successful but small localbusiness with a wealthy history and per-sonality.

A tightknit team working for perfection

Gunstad has been involved in the produc-tion and distribution of cheese slicerssince 1997. "We are proud of what we do,and we are a tight team of around 10 peo-ple, so we rely on each other and have al-most become a family in the production ofBjørklund's products."

The products offered are a highlight inany kitchen. They will not only be a stylishaddition to your kitchen, but you can besure that they will last and produce a per-fect and tasty slice every time.

For further information, please visit:www.bjorklund-1925.no

Cake Server

Retro Salad Set



The Norwegian part of the company EFGHOV + DOKKA can offer some of the ut-most services for businesses looking todecorate or create a dynamic and well-functioning office space.

“We are transforming from a furnitureproducer to a decorator of offices. Thisincludes highly skilled countrywide con-sultants within the field as well as an in-house architect office. In larger projectswe work with interior architects as well,”says Annette Vennesland Enger, market-

ing manager with EFG HOV + DOKKA, theNorwegian branch of EFG.

“The changes also include the way inwhich we produce our furniture. We’vedeveloped from being solely producers tosubsequently producing customers’ or-ders. This increases our flexibility as wecustomize according to the customers’desires and needs,” she explains.

The new approach also means that furni-ture is no longer being accumulated in

storage. This allows EFG to adapt moreeasily according to the customer’s needsand desires by making changes in theproduct design, or by fully creating newproducts for a special assignment.

The new way of thinking and the expan-sion of EFG is due to the fact that they no-ticed how customers and businesses wanta unique interior design, and how manybusinesses want a designer to help de-velop and emphasize their brand and pro-file.

“It’s not just one way of resolving interiors;the solutions we create are based upon acompany’s corporate business, its em-ployees and optimizing of their everydayinteractions,” Enger says.

The company is working with a “work,meet, relax” model to conquer such inte-rior design challenges. EFG are helpingtheir customers to adapt in areas that willencourage meetings between people, re-laxation and increased creativity. These

The creators of the uniqueand customized workplaceEFG, one of Europe’s largest furniture suppliers for offices and public environments,have expanded their resources to offer their services to include interior design andconsulting; when a company of this size aims to change – they do it in style.

By Didrik Ottesen | Photos: EFG HOV + DOKKA

This autumn, EFG have launched the new seating solutions EFG InTouch, EFG Hippione and EFG MySpace. EFG MySpace is a neat two-seater with sound shieldingback, while EFG InTouch and EFG Hippione are modular sofas.



are all areas which help create a dynamicand lively office.

“EFG helps customers by tailoring areasthat are encouraging people to meet andbe creative and to unwind, as well as ar-eas that create dynamism and an officethat comes to life,” Enger says.

Interior design can provide business withfinancial gain. If designed correctly, of-fice space can capitalize on resources anddetermine how these resources are used.

There are different ways of optimizing thework process depending on the nature ofthe assessments, and a perfectly adaptedworkspace will help tailor the various op-portunities and needs.

“This is to create a high-quality workingenvironment for the employees, as healthand comfort in the working place are es-sential,” Enger elaborates.

Flexibility affords new opportunities

The increased flexibility in production andthe development of customized solutionshas also increased EFG’s popularityamong interior architects.

Most recently the company deliveredmostof the interior for DNB, Norway’s largestbank, with 3,500 workstations in Bjørvika.The concept on which the design wasbased is called “free seating”. The prod-ucts are evolved especially for the projectand are a result of the collaboration be-tween the customer, Zinc interior archi-tects and EFG.

We also see that the latest productlaunches are aligned with the overallchanges in the company, both the futuris-tic conference table suitable and adaptablefor all types ofmeetings from 2011 and thesoft seating collection from autumn 2012.

The conference table, EFG HideTech, isdeveloped for when a large part of the dayconsists of meetings. These can be con-ducted either standing or sitting, and EFGhas used their knowledge within the fieldto develop furniture perfectly suited forthe new and modern office solutions.

“Previously an office was more a placewhere one would sit and work; today,however, there is a larger flexibility, andwe’ve seen that offices have also becomea place to meet, hence the increased im-portance of modifying the office to bemore adaptable for creative and social ar-eas,” Enger explains.

This autumn, EFG have launched newseating solutions developed primarily tomeet these challenges. EFG InTouch, EFGHippione and EFG MySpace are three in-

novations specially developed for themodern office. EFG MySpace is a neattwo-seater with sound shielding backwhich caters to venues in the middle ofthe business. EFG InTouch and EFG Hip-pione are two modular sofas, with hun-dreds of seat and colour combinations.

For further information, please visit:www.efg.no

EFG MySpace



Crema Kaffebrenneri carries merchan-dise to stock any coffee bar, includingequipment, accessories, chocolates andsweets, but their main focus is specialmade coffee and tea. The increasing de-mand for loose weight tea resulted in theconcept TeaGarden, where one can find alarge selection of high-quality teas. “Wejust launched our new tea, Harvest FineTea, a series of high-quality teas in coop-eration with the design duo DarlingClementine. We will launch it in Englandin the near future,” Serkland says.

Although being a national distributor ofcoffee and tea, Crema Kaffebrenneri re-

mains a small brewery. “What we do isconsidered handcraft, and traceability andfair trade are important to us,” Serklandexplains. A part of this philosophy is theclose connection Crema Kaffebrennerihas with the people growing and harvest-ing the coffee beans. A few years back,Crema Foundation was started as a sup-port for the workers of Balanoor Planta-tions in India, assuring they are treatedfairly.

“Fair trade is an important part of ourbusiness. We aim to increase the amountof certified and fair-trade products in ourstock, and also help the farmers we buy

from to achieve such a status as it’s an ex-pensive and difficult process for them.”Buying most of their coffee directly fromthe country where it is grown allowsCrema Kaffebrenneri to control where itoriginates from and examine the condi-tions under which it is grown.

The season leading up to Christmas is abusy time for the staff of 11 in Sandefjord,and Serkland is happy to see their teasand coffees being deemed more than fitas delicious presents beneath the Christ-mas tree. Courses and cupping are pro-vided, and more than one celebrity hascome to the idyllic school transformedinto a brewery to challenge their tastebuds. Famous chef Arne Brimi and inte-rior designer Halvor Bakke have bothlaunched their own coffee in collaborationwith Crema.

Why should you not give your taste budsthe same courtesy? Check out CremaKaffebrenneri’s products and enjoy!

The small coffee brewerywith the big tasteThirty years ago, foundations were laid for the small coffee brewery that is today calledCrema Kaffebrenneri in Norway. A brewery content to be small and leave only a lightmark in the world of coffee brewing. Current assistant managing director Mette Nye-gard Serkland and her colleagues in Sandefjord have set about changing not the small,but the light: “We’ve made it our main focus to be more visible.”

By Ingrid Marie Holmeide | Photos: Crema Kaffebrenneri

For further information, please visit:www.crema.no


“Morten & Jonas mainly work with furni-ture design and product development,”says one half of the company, MortenSkjærpe Knarrum. “Generally we find in-spiration in day-to-day life; often it has todo with seeing the small things in the big-ger context.”

They have already had their workshown in numerous exhibitions and havejust returned from the 100% Norway ex-

hibition in London’s Truman Brewery,where they exhibited a chair, table andblinds from their collection. Their dynamicand modern designs have also won sev-eral awards.

“Mostly we work together, whichmakes it more exciting as we can bounceideas off each other, and we learn some-thing new every day,” he says. “We cur-rently have a few balls in the air; one of

them is a project for the Norwegian cor-rectional services.”

Morten & Jonas work both with clientswhere social aspects are important as wellas more commercial businesses. For eachproject they aim to create sleek and func-tional designs that stimulate people to thinkdifferently and perhaps also raise a smile.

“A lot has happened in the past year, soif we keep having this level of success, wewill be very happy,” says Skjærpe Knar-rum. “We have certainly had a very goodstart to our business.”

Sleek and functional design from a dynamic duoTwo young men are behind exciting design label Morten & Jonas. After five yearsstudying together at Bergen Academy of the Arts, they finished their MAs last year andset up on their own, working from an old sardine factory in Bergen.

By Karin Modig | Photos: Morten & Jonas

For further information, please visit:www.morten-jonas.no

Morten & Jonas

Price is based on 2 sharing a sea view cabin plus carriage of a standard sized car. Price is subject to availability and terms & conditions apply, visit www.dfds.co.uk/terms. Credit card and telephone booking fees apply.

HARWICH-ESBJERG

DFDS.CO.UK

£254CAR + 2PEOPLE FROM

ONE WAY

CALL: 0871 522 9978

STUNNINGYour holiday starts as you drive onboard

SCANDINAVIADrive on board and start your holiday. Choose your restaurant for dinner, hit the

sea shop then listen to the live music in the bar with a drink or two. Enjoy a good night’s sleep and awake refreshed, ready to head off on a stunning Scandinavian adventure. Stay in Denmark, drive 200 miles to the Swedish border or catch our Copenhagen-Oslo ferry for access into Norway and central Sweden. Wherever you choose, you’ll discover beautiful beaches, explore

scenic towns and marvel at breathtaking landscapes.

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FOR BOOKING AND MORE INFORMATION:

Visit www.fjordtours.com or call Fjord Tours Customer phone: +47 815 68 222.Visit www.fjordtours.com or call Fjord Tours Customer phone: +47 815 68 222.

Explore Norway -

Book tours, hotels and

activities all in one package

the easy way!

Geiranger & Norway

in a nutshell®

- A taste of world heritage!

This tour takes you to the

Geirangerfjord and Nærøyfjord,

two of Norway’s most beauti-

ful fjords that both feature on

UNESCO’s World Heritage List.

Other highlights include the

Raumabanen railway and a beau-

tiful sea voyage on the Hurti-

gruten coastal express. Relax and

enjoy the experience, visit the Art

Nouveau Centre in Ålesund, stroll

along Bryggen wharf in Bergen

or walk in the Flåmsdalen valley.

Sognefjord

in a nutshell

- Huge fjord, huge experience!

Combine a beautiful boat trip on

the Sognefjord – Norway’s long-

est and deepest fjord – with a

spectacular train ride on the Flåm

Railway, a masterpiece of engi-

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night stay en route in order to

fully experience the breathtaking

scenery of the Sognefjord.

Norwayin a nutshell®

– Norway’s most popular round

trip!

This tour includes the spectacu-

lar Flåm Railway, the unbelievably

narrow Nærøyfjord and the steep

hairpin bends of Stalheimskleiva

(May – September). Combine an

overnight stay in Flåm with a fjord

safari, kayaking or a walk along

the Nærøyfjord.

Explore Norway -


activities all in one package

the easy way!Explore Norway -


activities all in one package.

the easy way!

BERGENVOSS

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ÅNDALSNES

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OSLOGeiranger & Norway in a nutshell®

Sognefjord in a nutshellNorway in a nutshell®

ÅLESUND

Documents

Made in Norway Guide | Scan Magazine | Issue 45 | October 2012