Magazine Research

Emily Pinder

Planning

• For the print proposal, I have decided to create a magazine. I have a few different ideas/styles that I want to create. I will then choose one style to research and create.

• Ideas; – Fashion magazine– Fitness/health magazine– Photography magazine– Music magazine– Art magazine– Interior design magazine

Planning

• I am going to create a fashion magazine as it is an area I am interested in and it is a popular genre. Also, I am familiar with a wide range of different fashion magazines.

Bibliography• The LOVE magazine:

– http://www.standard.co.uk/fashion/news/latest-recruit-cara-delevingne-announced-as-contributing-editor-for-love-magazine-as-kim-kardashian-stars-on-the-cover-9957611.html

– http://www.justjared.com/photo-gallery/2564581/hailee-steinfeld-covers-love-magazine/fullsize/

– http://ftape.com/media/?p=53687 – http://styledo.se/love-magazine-issue-3-cover/ – http://thelovemagazine.co.uk/ – http://www.condenastinternational.com/country/united-kingdom/love/ – https://en.wikipedia.org/wiki/LOVE_(magazine) – http://www.fashiongonerogue.com/kendall-jenner-love-magazine-fw-20

14-cover/

– LOVE magazine 5th Anniversary edition 2013

• The love magazine is a bi-annual British magazine that is famous for its unique and interesting spin on the typical glossy fashion mag. The raw look of the magazine is its main selling point as it stands out from its competitors on the market. Black and white photography is used throughout the magazine to create an aged and classic style. Also, the colour photography has a muted style.

• This magazine also celebrates nudity and is a common feature of each issue, with the first issue presenting a naked Beth Ditto on the cover. This magazine also explores lots of different theme and styles of nudity from “the grittily pornographic to the breathtakingly artistic.” - https://en.wikipedia.org/wiki/LOVE_(magazine)

• A range of different celebrities and models have featured on the covers of this magazine since its first issue in 2009. Rihanna, Kate Moss and Miley Cyrus are a few of celebrities who have had their own cover of the magazine. The love magazine is also famous for have multiple different covers for the same issues featuring a range of models in the same pose/style.

LOVE magazine

• Love magazine has a median age range of 28. Also, its main audience is women taking up 80% of sales. Its main distribution is in Britain, with 70% of its sales in the South East of London. The magazine has a middle class audience of 72% with 48% of that audience being upper class.

• The magazine is also quite hard to find as it is only stocked by specialist magazine shops, bookshops, independents and top boutiques. It is however, stocked by high street store WH Smiths.

• The website for the magazine, covers different events in fashion such as shows, new collections and trends. It also celebrates photographers and film makers work. The website also has short teaser videos for what the upcoming magazine will contain.

• The magazine itself is more artistic and visual inspiring rather than filled with lots of articles like other fashion magazines. As the magazine is only released twice a year, it resembles more a book or catalogue in size and amount of content.

LOVE magazine

• In my research, I found this paragraph about what the magazine is by its creators.

• The magazine is famous for being a much more artistic and inspiring collection of photographs that inspire its audience. The magazine is also a self proclaimed trend setter rather than a follower of styles.

• Rather than being more article based, this magazine focuses more on imagery. Minimal amounts of text are used. This creates the idea of this magazine is more about fashion as art rather than to buy.

• The LOVE magazine is heavily influenced and funded by its advertisers. The magazine charges a lot of money to companies who want to advertise in the magazine. As most of the advertisers are designer/high end brands this money is easily affordable.

• Also, as this magazines only releases two issues a year, the company must be able to afford this type of advert as it will not reach such a wide audience compared to worldwide posters.

LOVE magazine

Website• This is the layout of the

magazines website. It follows a very simple and easy to follow layout that has a polished/clean look. This also follows the ideals of the magazine itself as it has a minimalist approach to its images and articles.

• I feel this website follows the same layout idea as popular social media app, Instagram, as it follows the 3 across rule making the images a collective but also so they stand out individually.

Magazine• This layout of the LOVE magazine is very

simple and has a lot of adverts with double page spreads. The brands that are advertised in this magazine are designer and have very artistic, simplistic and simple adverts.

• These adverts show what the audience of the magazine is as most of the items in the adverts cost hundreds of pounds.

• This also shows that the social class audience is high class.

• The magazine contains a lot of full page images which is consistent throughout.

• The articles in the magazine often have very small writing and are arranged into columns. The theme of the magazine is continued throughout

Magazine• The magazine explores a lot of

different themes and styles of photography. These are all collective and contribute to the unusual, unique style of the magazine.

• A minimal amount of text is used throughout the magazine and is mainly focused on images. The look of the magazine is crazy as it explores black and white, vintage and bright colours all in one.

• The magazine is very big and the size of a brochure as it includes lots of content.

Magazine• Parts of the magazine appear to

showcase works of art such as these images. However, they do actually support an article but also look like pieces of art because they are separated.

• As you can see the theme of the article is continued with the layout and theme.

• However, with the different themes, the main structure of the magazine is kept consistent for example with the text in columns.

Bold title that is always at the top of the page.

Plain background to help add emphasis the model

Straight on view of model making eye contact with the camera.

Title of shoot, name of participants and date

Simple facts

No extra info about what's inside

Bibliography

• Company magazine:– https://en.wikipedia.org/wiki/Company_(magazine) – http://www.huffingtonpost.co.uk/2014/08/15/company-magaz

ine-closes-sugar-bliss-front-nuts_n_5681066.html

– http://marinaandthediamondslive.com/discog/discog.html/marina-the-diamonds-company-magazine-march-2011-cover.jpeg

– http://www.ppa.co.uk/news/industry/2012/01/company-magazine-gets-redesign/

– http://www.hearstmagazinesdirect.co.uk/company.html – http://www.company.co.uk/magazine-hq/behind-the-scenes/b

rand-new-february-company-magazine-restyled

– Company magazine October 2014

Company magazine• Company magazine was a monthly publication that featured news

about fashion, celebrities and lifestyle. The magazine was published in the UK from 1978. Its final issue was released on October 2014 due to declining sales and is now an online only magazine.

• The magazine usually features a celebrity cover star that also has a photo shoot and interview in the magazine. Around the cover you can find lots of subheadings that tell you what you can find in the magazine.

• The magazine had a revamp in the beginning of 2012 to help failing sales and reflect the aspect of the fashion blogging world that has highly influenced the magazine in recent years. The magazine changed from a glossy, big print fashion magazine to a bite size, matt and illustrated magazine. This restyled also effected the content of the magazine as it made the magazine more fashion and beauty focused. The magazine also wanted to reflect street style and those of its audience rather than being a glossy high fashion magazine.

• “It’s a total reinvention of the traditional women’s magazine and has been designed with our readers’ needs and demands in mind.” - http://www.ppa.co.uk/news/industry/2012/01/company-magazine-gets-redesign/

Company magazine• The median age of this magazines audience is

26. This is after the revamp of the magazine. Also, the majority audience is females with only 3% of the audience male. The magazine does not really create content that a male audience would enjoy and is aimed at women. The magazine is also has a larger audience of middle class women compared to upper class.

• The magazine is also aimed at British women, featuring fashion and beauty items found in England and that cater to this climate.

• The magazine features articles are bloggers and career advice from women in their dream jobs as well as fashion, beauty and celebrities.

Website• The website layout, I feel is very

basic but not in a simple and classic way. It appears with a retro, block design but is easy to navigate. As the website is now the magazine, you can find new articles on the home page along with the most popular on a slide show at the top of the page. The tabs at the top separate the different areas of the magazine.

• The website does not reflect the layout and creative, fun style of the magazine.

Magazine• Company magazine has scrapbook

feel as a range of different texts are used, colours and sizes throughout the magazine. Also, the material of this magazine is thicker, matt paper compared to the usual glossy, thin paper magazine.

• The adverts in company magazine are of everyday items that will be used by the audience. Their price range is also a lot more affordable as the magazine is aimed at middle/working class.

Bold, colourful title

Different fonts and underlining

Block of colour

Small date and information

Pictures to illustrate what's inside the magazine

Famous celebrity cover star

Subheadings spread over cover

Magazines theme

Bibliography

• Cosmopolitan magazine:– http://www.sugarscape.com/celebs/news/a1073715/khl

oe-kardashian-cosmopolitan-cover-justin-bieber-house/

– http://www.wetpaint.com/2013-08-05-nina-dobrev-covers-cosmopolitan-what/

– https://en.wikipedia.org/wiki/Cosmopolitan_(magazine) – https://art8amby.wordpress.com/tag/cosmopolitan-us/

page/7/

– http://www.cosmomediakit.com/r5/showkiosk.asp?listing_id=4785158&category_code=cale&category_id=77110

– Cosmopolitan magazine February 2015

Cosmopolitan • Cosmopolitan magazine is international women

fashion magazine that was first published in 1886 in the united states. The magazine was first introduced as a family magazine then transformed into a literary magazine before becoming a women's magazine in the 1960’s.

• Its content includes articles of women's issues, relationships, health, lifestyle, sex, celebrities, fashion and beauty. The magazine is printed in 35 languages and is distributed in more than 110 countries.

• The monthly magazine, features a a celebrity cover star that also has a photo shoot and interview like fashion magazine Company.

Cosmopolitan

• The median age for this magazine is 34 with a majority of the audience being married with children. However, cosmopolitan claims it is a “bible for young women”.

• The magazine is aimed at young women worldwide. They also aim to open readers minds and broaden their perspectives.

Website

• The website for company magazine is a range of articles that are relevant to the audience of the magazine. The home page show a variety of new and popular articles on the website as well as the different tabs at the top to navigate to different genres.

Magazine• Cosmopolitan magazine has a

clean, crisp layout that is easy to read. Images and colours are used to support an article and make the pages more interesting.

• The magazine also features a photo shoot and interview with the celebrity cover star.

• Different texts are used to highlight important quotes in the article and create an idea about the interviewee.

Magazine

• Illustrations are used to make pages with lots of information more exciting and aesthetically pleasing.

• It also helps to distract away from the amount of text on the page.

• Two page advertisements are used much like the LOVE magazine however, the products are from the high street rather than designer.

Bold title at the top of the page

Different texts

Blocks of colour

Small date

Celebrity cover star

Small subheadings all over the cover

Company and Cosmopolitan

• Company and Cosmopolitan magazine are both published by Hearst magazines. There is a lot of similarities between the presentation and appearance of both magazines even down to the same font and style of heading for the magazine. The audience of both magazines is slightly different and brings different elements and styles into its content.

Bibliography• Glamour magazine:

– http://www.rentadateforcharity.com/glamour-magazine-yes-im-dying-but-dont-feel-sorry-for-me/

– http://urbanislandz.com/2011/07/26/rihanna-covers-glamour-magazine-photo/

– https://en.wikipedia.org/wiki/Glamour_(magazine) – http://www.glamourmagazine.co.uk/magazine/covers/2009/december – http://www.condenast.com/brands/glamour/media-kit/print – http://digital-assets.condenast.co.uk.s3.amazonaws.com/static/condena

st/GLAMOUR%20Media%20Pack%20April%202014%20.pdf

– http://www.digitalspy.co.uk/showbiz/news/a504733/lily-collins-crazy-dangerous-paparazzi-freak-me-out.html#~pfXUqdQrqc4ytL

– Glamour magazine September 2013 – http://dg9g3lm9lsog5.cloudfront.net/static/condenast/Glamour%20Med

ia%20Pack%20June%202015%20.pdf

Glamour• Glamour magazine is women's fashion

publication founded in 1939. The monthly publication is now published in numerous countries around the world including Mexico, Bulgaria and Poland.

• The magazine targets women from 18-49 and has a median age of 33. Much like Cosmopolitan magazine, Glamour features articles on fashion, beauty, lifestyle, health, sex and money.

• Glamour magazine is very interested on celebrating women and has held the women of the year awards since 1980 to show that women can be powerful and successful.

Glamour• Glamour's main audience are

female with only 4% of their audience male. Also, more of their audience is single with 43% of them married. Almost half of their audience also have children. 68% of their audience is middle class

• Glamour magazine claims it is “Britain's number 1 women's magazine”. This is a position it has held since 2001 in terms of sales.

• The magazine has 2,073,049 paid monthly subscriptions and has around 245,472 single sales.

• Glamour also has a huge following on al its platforms and social media sites/apps.

Glamour• This is a copy of Glamour's

2015 print rate card. As you can see, it costs less to advertise inserts in this magazine compared to the LOVE magazine.

• However, as Glamour magazine has less pages per issue but more issues released a year, It costs more for a full page/double page spread to advertise.

Website

• The website for Glamour magazine has a simplistic layout and features a lot of white. The top of screen shows different popular searches that you can access instantly. The website also offers a subscription to the magazine and has a range of adverts.

• In the news and opinion section, you can see the latest articles.

• As you scroll down the websites homepage, you can see the main articles and their links.

Magazine

• A lot of colour is used in Glamour magazine to keep the audience interested. A lot of colour is also used in the background. A big picture beside an article is found throughout all the magazine I have looked at.

• A collage style is used in this magazine, like in company. This helps to get a lot of information across in a small amount of words. It is also easier for the audience to understand.

Magazine

• Like most magazines, the cover star has a photo shoot and interview in the magazine. Again, a full page photo is placed along side text. Different text sizes are also used.

• A low cost brand has a make up advert in this magazine next to a high street clothes page. This is clear the audience are middle class and would have a standard income.

Tagline/selling point

Big, bold title at the top of the page

Small dateDifferent colours and text sizes.

Celebrity cover star

Plain background

Pictures of what's inside

Summary• Target audience of young women • Middle class • Clean, crisp, classic layouts• Easy to read• Variety of texts, sizes and colour• Variety of content• Celebrity cover star• Supporting website and social media• Range of fashion and beauty products• Big pictures to support articles • Small text in columns• Adverts for brand that meet the target audience social status