MAGAZINE PLANNING By Daniel Clipperton

PITCH SHEET By Daniel Clipperton

Title- UI have chosen this title for my magazine, as I believe it will help to connect with the viewer. The impression which the reader receives it that the content available provides them with all their musical needs. The masthead is the initial area your eye is first drawn towards, so straight away the viewer will feel that it’s the magazine for them, due to the direct address from the text. Juxtaposed alongside the slogan it builds a strong corporate identity, showing that we want to provide the best content which U the audience are interested in. Not just what's popular. By using one letter, we follow a similar style to that of Q magazine, which through my survey was shown to be relatively popular. Centring a magazine around one particular letter makes it memorable and continually miss-associated with the letter U reinforcing its identity. There is only one other music magazine which uses one letter, Q, which has a higher price tag. Therefore as my magazine has a lower price, it will be categorised into a different section and be the only one with a singular letter title. This is only a working title, so it is subject to change.

Slogan- Your Music, Your WayThis slogan will present our corporate identity towards the reader and that is your music is our music, we do not cover what's hot, only what we know our viewers will want to read.

UYour Music Your Way

Genre of Music-Indie/Pop + Indie/Rock + Pop/RockI will primarily focus upon two Indie sub-categories Indie Rock and Pop, as both these categories have a wide scope as to the range of artists and styles. This will also allow me to feature new and upcoming artists, who publishing their own music. Appealing to my market survey, in which the audience were interested in smaller artists being recognised. This category will also allow to branch into other genres, opening up my audience to other styles and variations of music, they may have otherwise overlooked. As indie music is associated with individuality and expressing yourself, it links directly with the chosen title, as both connote being yourself and doing as you see fit. I will also include a range of smaller articles surrounding other genres such as Hip-Hop and rap, to attract a wider audience and provide a variety in content. Meaning there is more to cover.

Issue Frequency- Monthly, 13 Issues a year, additional one commemorating the years music.By producing the magazine every month, there will be a greater variety of content to cover, rather than weekly, were there will only be enough for one or two big articles. I intend to have the magazine consistently released on the same day of every month, therefore the audience are more likely to remember to purchase a copy. It will be released on the last day of every month in order to ensure we are ahead of our competitors, getting the information out to our audience first. If a magazine is produced over a monthly basis it is more likely to be of a greater quality, as the company will have had longer to develop the articles, shoot the photos and get the best artists.

Price- £2.99I have chosen this price as reasonable because Q magazine charge a more substantial amount and I am trying to produce a similar style of magazine, yet at a lower cost, complying with my market research survey. It is more likely to be affordable for the audience who are interested in music, but have a lower disposable income, therefore opening up my magazine to a greater audience. By reducing the price to just below three pound, it will make the audience feel that the magazine is not as expensive and is worth the money.

Mission Statement-U is the any Indie-sub genre fanatics dream, containing all the relative news to stay up to date with your favourite artists. We report on the biggest names in the business, whilst also featuring young and upcoming artists. We aim to provide a variety of artist content, covering individual artists up close and personal, alongside group chats with the biggest bands, discovering their exclusive secrets. U opens up the reader up to the world of music, rewriting the audiences preference to specific genres, providing a tutorial in way of who to listen to, who to follow and who to watch. U strive to produce the highest quality magazine that is possible, using the most superlative photography, the most captivating articles and taking their time to make every minute detail the absolute best it can possibly be. Here at U, we want to provide our audience, with an impartial view on all music, giving them the opportunity to produce their own playlist of the finest tracks/artists across the world of music.

Reader Profile- Oliver, 17, life is driven by music, it’s part of his style, his main hobby and his dream is to pursue a carrier in music.

Technology is an important detail in the way he consumes music, from getting the latest music news, to downloading a new Indie track or even developing his own music. Oliver has strong moral values, loving to spend time with his family and closest friends, he is always interested in what everyone's up to , so therefore is an avid user of social media. From watching the latest ludicrous home videos on Facebook, following his musical idols, which is currently Jesse Rutherford, on Twitter or connecting to his friends on Instagram through Photography, another one of his favourite pass times as it allows to express his individuality and allows his creative side to flourish. He is also a passionate young man interested in the world around him, so is always willing to help them fortunate than him.

When he’s not listening to his ever expanding musical collection, he’s learning to play the latest Indie track on his guitar to for fill his hopes of being in a band. His main friendship company stay within their social group, they are uninterested in fitting in with the crowd. Willing to talk to anyone, the group believe social status does not effect who you are. Oliver's other greatest passion is football, he loves to play with friends, watch matches and play for the local team as it provides him with a much needed brake from his hectic student lifestyle.