MAGAZINE

PLANNIN

G

WORKING TITLE

The working title is “Eclectic”. The word means deriving ideas, style, or taste from a broad and diverse range of sources. Pop music is described as extremely eclectic and often borrowing elements from other styles including urban, dance, rock, Latin and country.

The magazine is not about a specific genre of music.

FREQUENCY OF PUBLISHING

Monthly. The less frequent the publishing is, the more time is spent on the magazine and therefore the quality will be better. The price can also be higher.

COVER PRICE

The cover price is £3.25. In the market research we found that 67% of the would pay £3 or less, while 33% answered that they would pay £4 for a magazine. Since the frequency of publishing is monthly, the price must be high to give the magazine some quality.

GENREIn the market research we found that the audience listened to a

variety of music genres. The most popular genres were rock and pop. Pop music comes from the word popular music, which means that pop music can be any genre of music. We have therefore decided to make the genre of the magazine pop and indie pop.

READER PROFILE

11% male89% femaleThe readers are between the age of 15 and 25

READER PROFILE

Emma is a 17 year old student who lives at home with her parents. She works part time, but is not yet financially independent. Music is an important part of Emma’s everyday life. She doesn’t hesitate to spend money on it, such as Spotify, concerts and festivals. She listens to all kinds of genres, depending on the situation, but she is more specifically interested in indie, pop and rock. Her friends describe her as cool, fun and trendy who follows the latest trends in terms of clothes, hairstyle and make-up. Emma keeps up to date with technology. She uses social media regularly, her favourite apps on her phone are Instagram, Snapchat, Facebook and Spotify.

EXAMPLES OF ARTICLES AND FEATURES

• Artists/bands

• Festivals

• Concerts, artists/bands on tour

• Interviews

• Awards

• Reviews

• News

STYLESHEET

Tw Cen MTCondensed Extra Bold

Buxton Sketch

Cover lines

Headers

Straps and crossheads

Colour scheme

EXAMPLE OF FRONT PAGE

EXAMPLE OF CONTENTS PAGE

EXAMPLE OF DOUBLE PAGE

FLATPLAN

1 2 3 4 5 6 7

8 9 10 11 12 13 14 15

16 17 18 19 20 21 22 23

24 25 26 27 28 29 30 31 32

I will choose to have two of my friends on my front cover who will pose as musicians. They have big, curly hair. One of them is blond, the other has brown hair. I want them to stand next to each other with a serious face. The costumes will be grey and relaxed. There will be no props.

The location will be outside, for lighting purpose. The lighting will be soft, so the pictures must be taken on a cloudy day. The goal is to not have any shadows on the characters faces. The set must be in open space, as I don’t want there to be anything in the background, maybe some trees or grass if necessary. The shot will be a vertical medium close up or a mid shot taken from eye level or slightly low angle to illustrate that these characters are in power.

CONTENTS PAGE PHOTO EXAMPLES

CONTENTS PAGE PHOTO EXAMPLES

For my contents page, I will have three different photos of three different people. The photos must look very different because they will represent three different stories in the magazine.

Two of the photos on the contents page will be of the same models I use for the front page and the double page.

DOUBLE PAGE SPREAD PHOTO EXAMPLESI will choose to have one of my friends on

the double page spread. She will also pose as a musician. The costume will be dark. There will be no props.

These pictures I want to be taken outside in an urban environment. The lighting will be natural. The character will be standing against a dark brick wall. The shot will be a horizontal medium shot or medium long shot and the model will take up the left half of the photo and the right part of the image will be a background for the text on the page.

COPY FOR ARTICLEWe have just seen Kristina’s gig in Hyde Park. She is back

where her music career started, in London five years ago. Her way to becoming an international recording artist has been long. Kristina had the odds against her. Coming from a small town in the north of Norway, an internationally known star is not a realistic dream, but Kristina never cared. -I always knew I was going to be something big, from a very young age. School just wasn’t for me, she says.

She started out with drama and dreamed of a breakthrough in London. After finishing theatre studies in Norway, Kristina went all in, packed her bag and moved across the North Sea. -It was terrifying. I was all alone, I knew no one.

- I made some friends at a café where I worked, was introduced to their friends and from there my network just expanded. Little did she know that some of these friends would give her the opportunity of her lifetime. After having a few drink one night, she decided to crash at her friend’s apartment. – It was a Friday night; we were all tired after a long week. We all went back to the apartment. We were around ten people in a cramped apartment. I asked my friend if he could play the guitar. He started playing some chords to some classic songs. Whoever knew the song just sang along. He started to play one of my favourite songs at that time, so I just got carried away. I didn’t realise they were all staring at me until I opened my eyes at the end of the song.

– I have always loved music, both singing and playing around on different instrument, but I just thought that was something everyone did. Looking back, I now understand that I picked up the different instruments way faster than my friends and siblings did, although I didn’t spend time do properly develop my skills from a young age.

I was busy dreaming about becoming an actress I realised that the other voices had died out and that I was the only one singing

The response from my friends astonished me. Sing some more, they begged me, so I did. We sat there all night. The guy on the guitar had some friends who were musicians and he begged me to come and meet them. It took him weeks to convince me. Not only was I busy auditioning for roles and working at the café to make a living, I had no belief in my singing or myself even. My everyday contained coffee stains, angry costumers and rejections.

Kristina gathered strength to meet her friend’s musician friends. They were convinced from the very first meeting. However, their interest did not make Kristina’s life any easier. –I thought my life was tough from before, but it was not until the music ball was thrown towards me that the juggling became demanding. With a new record company on their way, I was asked to be their first artist. It was the hardest decision of my life. I still can’t believe I succeeded. I feel like the luckiest person in the world.

-When I had the record deal, the real work began. I have toured the whole of Britain and Europe. The interest started to pick up. Being asked to play in Norway for the first time was a big moment for me, as that is my home country.

-It all worked out. It is still hard work, and I think people tend to forget that musicians work hard. It is like any other job. If you like it, you enjoy the hard work and you keep going. That’s what I do •