1. Exploring differentMAGAZINE IDENTITIESFor any successful magazine, the aesthetic quality of the finishedproduct can on some levels be more important than its contextualinformation. This is why I will be experimenting different titles, fonts andgenres which I could apply to my final music magazine project; adheringto a specific target audience at the same time.

2. Demographic In order to sustain any magazine in the difficult market of today, mymagazine must be original, encapsulating and economical for thebuyer. Keeping this in mind, my music magazine must also have asolid USP; it must be a genre of music is popular but underacknowledged in the media to create an innovative product. Due to the advancements in technology over the past 10 years, suchprograms as iTunes have dominated the music media sphere, withonline musical purchases being one of the highest sources of sales. Imust keep this in mind when thinking of special features and freebiesas this will appeal widely to any target market, especially young adults(16-25) as this demographic is most involved with technology andmusic. As I have this demographic in preference, I must involve moderntechnology (e.g. QR readers, Apps, web addresses and social forums)in which the magazine can be easily accessed circa day-to-day life ashard-back magazines are now becoming dated and underappreciated. Social forums such as Facebook, Twitter and Tumblr aredominating the internet stratosphere and if I wish to entice thisdemographic into purchasing my magazine it must be accessible onthese sites to portray the youthfulness and modern edge that will setmy magazine aside from others on the market. 3. Genre As I have now highlighted the demographic I wish to target, the genre of which the magazine must celebrate has to adhere to this.zz Therefore I have to incorporate popular music culture into this Ja magazine as well as other, perhaps left-wing, musical genres.R&B Seeing a gap in the market for musical genres (e.g.Indie electronic/dubstep, retro, jazz, soul, country, blues, classical etc.), ISoul decided that my magazine would expose and appreciate one of these styles in magazine form, keeping in mind modern referents that could be stylistically referred to. o ck R Hoping to fill a hole in the magazine sector, I decided to venture with indie folk music, whilst also incorporating other alternative strands ofClassi music in order to dip into various demographics, thus increasing the appeal for it.Fc alk ol With this genre of music, I can now decide what fonts, models and articles to incorporate into my magazine. These details must all be in accordance with my demographic otherwise it will not circulate Electronwell.ic 4. Bands In keeping with my genre of music magazine I must research into a variety of differentIndie/Folk artists and acts in keeping with providing the reader with news and informationas traditional magazines do. Primarily, as I searched on iTunes and Google (among other websites and applications) Ifound that the majority of artists under this genre are bands, e.g.; Mumford & Sons Bon Iver The Lumineers Bombay Bicycle Club 5. Artists Artists in the Indie/Folk genre are less common/popular than the bands; this could be a focalpoint in me picking a feature artist for my article as I could highlight perhaps an up andcoming artist thats willing to break the barriers of music. Some popular Indie/Folk artists consist of; Joanna Newsom Graham Coxon Frank Turner Gabrielle Aplin 6. Name The one point on my music magazine that needs to stand out among the crowd is definitelythe name of my magazine; as buyers scan through magazines on a shelf in a shop mymagazine must pop out as innovative and unique. I have drawn up a list of names, whichall have connotations with musical techniques or phrases (in order to clearly convey thestyle of magazine it is) whilst also keeping in mind my demographic; the name cant bedated or cheesy, it must be youthful and quirky. A list of possibilities include; AcapellaAltoClefTempo Forte IFM MajorEncore 7. Font For the name and general aesthetic look of my magazine to pop out to my target market, Imust research different possibilities of fonts on the internet, all from the websitewww.dafont.com: 8. Font After researching all the most plausible options of font for my magazine, I picked 3 fonts; onefor the name of the magazine, one for the main text and one for the contents page; o This font will be used for Alto as it is quirky in design, the letters appear almost as strings on a guitar and it is unique.oo This font will be used for other writing on the front cover and feature article; it is clear and legible.oo This font will be used on the contents page to add a different element to the page compared to the others. 9. Features Once my magazine has attracted my demographic, it must be economical in terms that all that itis selling is given to the audience; it has to be jam packed full of articles and features to makethe magazine worth its money. However, these must be unique and different in terms ofincorporating modern media (e.g. social networking sites such as Facebook and Twitter) inkeeping with the modern demographic I have chosen to follow. The feature article must include quirky and unusual photography of the artist, with quotes from the interview with the artist placed strategically to highlight key opinions of the artist. An encapsulating title must be used; after writing the interview I must come up with a playful yet memorable title that will stick in my readers head. Although it will be an interview, it mustnt be typed in interview form; it needs to flow in a formal mode with colloquial features such as describing the artists body language and personal opinions. 10. Technology I also aim to target the technological aspect of themedia sphere in order to avoid the dwindlingpopularity and sales of hard back magazines onthe market today. This includes incorporatingwebsites and apps such as Facebook, Twitter,Tumblr, MySpace, Youtube among others, creatingan online space for my demographic to access freeof charge. This will hopefully increase the demandand popularity for the actual magazine opposed toit just being available on hardback. Although thisproject is to create an actual magazine front cover,contents page and double spread feature article Imust think of how it would fare on the currentmarket today, and without these technologicalfeatures I doubt it would be entirely successful.However, to create a correlation between myhardback cover and online sectors I will feature QRReaders on various points of my magazine toredirect smartphone users straight to the app orwebsite version. 11. Pricing In order to attain the demographic I have chosen, I mustmake my magazine accessible. I have done this throughexploring different media that I can broadcast over,name, artists, fonts etc. All of these conjoined depend onwhether or not I get interest in my magazine. The price for the hardback copy of the magazine is apivotal point in the eventual circulation of my magazine. Ihave earlier studied the popularity of magazines, andhow the free copies (such as The Watchtower) farebetter in terms of circulation than paid magazines. Due to the fact that I want to broaden my magazineshorizons by using different types of technology (which willbe free to users), I will want my magazine to be cheap,but paid for. Pricing between 1-2 is accessible to youngpeople/students in my demographic compared to othermusic magazines on the market today, hopefully boostingmy magazines popularity. 12. Social groups I hope to attract not only a young demographic, but also a widespectra of social groups including both genders (perhapsmore female as they are under represented in terms of musicmagazines currently on the market), all races, different sexualorientations etc. This is not only to boost demand for my magazine, but also toportray the diversity in society as a whole in a positive outlet. This will be done in the choice of artist/bands featured in mymagazine, the colour schemes and fonts, and also the articlesdone, as I would like to feature unknown/up and coming artistsas an exclusive selling point (USP) of my magazine. With this in place, my magazine will be revolutionary comparedto others on the market; it will not be biased, prejudiced orstereotypical, highlighting the modernity seeping into themedia magazine sector. 13. Conclusion I have chosen the name Alto for my music magazine because it is short, catchy andmemorable, with musical references yet with a modern edge. It will be of Indie/Folk genre. I have chosen to use a capitalised font, youthful and edgy, not quite adhering to the Indie/Folkgenre of music I am denoting but attracting the demographic I am hoping to attract. I will attract not only a young 16-25 year old demographic, but also both genders, races andother social factors in order to broaden my horizons and sales, and also change perhapsthe traditionally stereotyped manner of the media to this date. My magazine will be priced at 1.50 for my majority student demographic with SmartphoneApps/websites/Facebook/Twitter been free to access. My feature double page article will be of a youthful, up and coming artist, perhaps gaining theirfollowing via internet sites such as YouTube. This will probably be of a girl to test patriarchalviews and stereotypes embedded in traditional society.