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This presentation was prepared to understand MAAC's stand in the market. Visit: www.malad.maac.info
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MAYA ACADEMY OF ADVANCED CINEMATICS
Executive SummaryMAAC AdvantageMarket Overview4 P’sProduct MixProduct Level Advertising Strategy SWOT Analysis Competition StudyFacts & FiguresFinancial Projections
Table of Contents
Market
Drivers
Future Trends
Challenges
Executive Summary Market estimated worth USD 494 mn in 2008; Expected to
reach USD 1 bn by 2012 at CAGR 22%India is becoming a global outsourcing hub providing animation production services Animation training industry has the potential to grow at 30 per cent in India (Current Growth Rate 18%)MAAC is growing at 22% CAGR.
Increasing domestic demand for animation India emerging as animation outsourcing hub Increase in institutions providing animation education Increase in demand of skilled resources
High set up and production cost Manpower shortage Protection of Intellectual property Competitors
Increase in budgets and realizations for animation movies Use of animated content across sectors Indian animation movies are gaining international appeal especially the mythological characters Increase in demand of skilled manpower
MAAC is a pioneer in high-end 3D animation & VFX education
MAAC has successfully prepared thousands of students for careers in animation studios & in filmmaking.
MAAC is part of Aptech, the global retail & corporate training solutions provider.
Market share of 39% in India
Over 75 centre’s across India & the Middle East , UK, Nepal & Singapore
MAAC is growing at the rate of 22% (CAGR)
MAAC Advantage
Market Overview
Market estimated worth USD 494 mn in 2008; Expected to reach USD 1 bn by 2012 Annual growth rate of 22% from 2008-12
The sector is booming with overseas entertainment giants like Walt Disney, Imax and Sony outsourcing cartoon characters and special effects to India
Future outlook for animation sector is bright as Indian mythological characters gain international appeal
Animation training industry has the potential to grow at 18 per cent in India
Promotions Sales Promotions Advertising (Print & Internet)Direct MarketingPublic Relations
4 P’s
MAAC Product Mix
3D Animation & VFX• Degree Course
• BA in 3D Animation & VFX
• Career Courses• AD3D Edge• AD3D- Next• DAFM
• STCs• Maya Pro• Max Pro• VFX Pro• DFM
• Modular Courses• Individual Software
training (Approx 5 courses)
Multimedia
• Career Courses• DGDRM
• STCs• Graphic Designing• Web Designing
Gaming
• Career Courses• DGDI
• STCs• Game Design• Game Art &
Integration
Product Levels: Customer Value Hierarchy
Online Training Support
New Technology
Core Product
Basic Product
Expected Product
Augmented Product
Potential Product
Advertising Activities
ATL• Print Media• Internet Marketing• FM Radio• Mobile Video Commercial
(MVC)• Exhibitions
BTL•Hoarding / Banners•Leaflets•Seminars / Local Career fairs•Ads in Local Newspapers•Career Counseling desks•SMS Campaign
Advertising Campaigns
24fps Awards
OpportunitiesT2 & T3 cities is IndiaInternational marketMultimedia & Gaming IndustryUse of animated content across sectors
ThreatsCompetition from new playersE-LearningProtection of Intellectual property
SWOT
Competition Study For Gaming Course
Estimated Revenue for Next Five Years
Base for Estimation:Growing Animation IndustryGrowing need for skilled manpower in the IndustryMAAC’s continued growth HistoryAdditions of two new range of products viz Multimedia & Gaming CoursesCompany yet to open centers in many 2 & 3 tier cities across IndiaInternational market
Estimated Advertising Budgets
Actual Figures are mentioned for FY 2010-11Ad Budget: Approx 4.5% of Booking amount. Which goes on decreasing due to new centre openings & thereby cost per centre comes down.
References
www.maacindia.com
Nasscom Industry Survey
Business Standards
Economic Times
National Skill Development Corporationwww.nsdc.org
