WEBINARSSS

Using the Scenario Technique to “Future Proof” your Business Strategies

LIVE WEBINAR SESSION hosted by Henk Krijnen

In a business environment that is increasingly volatile and uncertain, investment decisions or strategy development cannot just be based on a set of static assumptions. Quantitative probabilistic approaches provide some scope for understanding the level of uncertainty in the metrics that are used for investment decision making. However this is clearly insufficient especially when faced with the realities and complexities that arise from current and future political, macroeconomic, regulatory and other social issues. These factors play a significant role in determining the viability of our investments in the long run.

As a solution to develop better preparedness and effectiveness in business planning, the Scenario Technique is often used to “get a grip” of the several dimensions that are at play in a business environment.

By participating in this complimentary webinar, you will receive:

A high level overview of what Scenario Technique is and

How it is typically applied in a business environment and to actual business decisions

Join us for this webinar on the following date and time: Date: 26 October 2016 Time: 3pm Malaysia / Singapore time (+8 hours GMT) Duration: 30 minutes including Q&A Cost: Not chargeable

WEBINARSSS

About Henk Krijnen

Henk Krijnen, completed a career of 35 years with Shell. His work in Shell took him to Indonesia, Thailand, the United States and the Netherlands. During his last five years in Shell’s Corporate Strategy and Planning department he played a pivotal role in establishing new approaches for risk and scenario analysis within the company. Henk worked in the Business Environment Department, well known for the Shell Scenarios (http://www.shell.com/energy-and-innovation/the-energy-future/scenarios.html). He was responsible for project evaluation assumptions that was applied across the Shell Group of companies, and as well for the methodologies for the analysis supporting investment decision making. He successfully developed new approaches for project and portfolio risk analysis, implemented company wide, and the application of the Shell scenarios for strategic decision making. He currently serves as Treasurer of the (American) Society of Decision Professionals.

The development and use of scenarios in business is well documented in Shell, who are the recognised leaders in scenario planning. Shell fully integrated scenarios into their strategic planning cycle in the early 1980s. Shell uses scenarios to develop business strategies, to identify investment opportunities and to prepare for discontinuities and sudden change in the business environment. Shell develops global scenarios as part of its strategic planning for the whole organisation, and focused scenarios for the assessment of more specific strategic issues, at various levels in the organisation.

For more information and update about this webinar or others, please go to www.petroedgeasia.net