1. LINKEDIN & VCU A collaboration between: University
Career Center University Relations Alumni Relations
2. LINKEDIN: BACKGROUND Why is LinkedIn important to VCU? SCOPE:
Worlds largest professional network: 150 million members NETWORK:
Over 50,000 people have VCU listed on their LinkedIn profile
RELEVANT: Free, accessible, mobile and current STRATEGIC: Supports
strategic goals for Advancement, UCC and Admissions STUDENT
SUCCESS: Allows current students to engage for career planning,
exploration, networking and community ENGAGEMENT: Serves as another
method for engaging hard to reach alumni DATA: Ability to capture
real-time alumni career outcomes data 3. LINKEDIN: NEW AUDIENCES 4.
3 WAYS TO CONNECT 1. Company Page 2. University Page 3. VCU Alumni
Group 5. COMPANY PAGE Opportunities: Company news Accolades Press
coverage Job postings for VCU employment Mainly one-way
communication Audiences: Current employees Prospective employees
Alumni seeking news External media 6. USER PROFILE 0 52% 49%
Employee vs Non- Employee Traffic Employee Non-Employee Experience
Level 0% Entry 36% Senior 32% Manager 13% Director 10% Training 9%
7. UNIVERSITY PAGE Opportunities: Provides searchable database of
alumni and student profiles for research/engagement Landing page
for students, alumni, prospective students, faculty, staff Serves
as a news center for alumni and student news Audiences: All current
students Prospective students Alumni Faculty and staff Populations
searching for information about VCU 8. VCU ALUMNI GROUP
Opportunities: Career networking community Career specific
discussion groups Industry focused sub groups Will mirror VCU
Alumni modeling and content Audiences: All current students
(verified) All VCU alumni (verified) Select faculty and staff 9.
8,511 ARE ALREADY ENGAGED 5429 5584 5804 6017 6151 6180 7061 7408
7717 8201 8444 8511 2000 3000 4000 5000 6000 7000 8000 9000 10000
APRIL MAY JUNE JULY AUGUST SEPTEMBER Followers Followers to Group
Followers to Company Page 10. PROMOTING OUR POSITION Linking Who
should link to these pages? Which page should you link to? Call for
content Content Management Company page: Tristana Trani &
University Relations University page: UCC & Tristana Trani
Alumni Group: UCC & Alumni Relations 11. NEXT STEPS October
Continue to refine pages and content Development of participation
and membership policies December Begin rebranding efforts of all
three pages Evaluate process of student/alumni verification and
data mining January Begin marketing of University Pages & VCU
Alumni group (rebranded) (soft) March Evaluate campaigns and
engagement levels June Formally launch efforts to utilize all three
pages as part of overall VCU social media efforts 12. QUESTIONS
