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Slides from a talk I gave at Oxford about LinkedIn in Higher Ed
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LinkedIn & Higher Ed
Our mission
Connect the world’s professionals to make them more productive and successful
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The world’s largest professional networkInternational now comprises over 50% of total membership
1 Internal data as of March 31, 2011; 2 comScore data as of June 31, 2011
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2004 2005 2006 2007 2008 2009 2010
2 48
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32
55
90
LinkedIn Members (Millions)
120M+1 82MAvg Monthly Users in Q2’1182% y/y growth
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Page Views in Q2’1180% y/y growth
7B+2
Searches in Q1’1170% y/y growth
~1B1
Worldwide Workforce3,300M+
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Huge global market opportunity in members
1 LinkedIn members as of March 31, 2011 | 2 Source: International Planning & Research
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Worldwide Professionals640M+
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LinkedIn Members120M+
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Three revenue streams…plus
Providing passive recruiting at scale and adding social relevancy to active job searches
Hiring Solutions
Delivering marketers targeted access to one of the most influential, affluent and educated audiences on the web
Marketing Solutions
Enabling professionals to be more productive with premium tools tailored by customer segment
Premium Subscriptions
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Connecting the world’s professionals to make them more productive and successful
120M+ Free Members
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LinkedIn Recruiter: Search Results (113) Save this search
Keyword: (mergers OR arbitrage) - Location: Hong Kong, China - Industry: Financial Services
LinkedIn is the most important social network for students & universities
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Perception
LinkedIn is a job portal
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Reality
Not jobs, but careers.
And relationships.
And content.
And insights…
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LinkedIn isn’t wasn’t optimized for students
Profile was optimized for mid-career professionals– Emphasized positions over skills and activities
Few entry level positions available Universities were 2nd class citizens
– Company pages don’t suit Higher Education– The notion of “alumni” has a different meaning for companies
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Students create their professional brands early
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Academic sections: Publications, Patents, Awards
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Richer content
Portfolio– Behance
Code– gitHub
Presentations– Google Pres– Slideshare
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Student Jobs Portal
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Free job postings for employers
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Classmates Email
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grads.linkedin.com
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LinkedIn for Universities
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“If you can give us insights about our students and alumni, I’ll make it my personal mission to sign up every student from
the day they arrive on campus.”
Features for Universities today
Alumni Groups– Very effective tool for communication– Not so much for insights
Company Pages– Not well designed for Universities
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Stanford Alumni Group
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LinkedIn will be the place for alumni insights
People only want to maintain one professional profile– Graduates won’t keep their University alumni site profile up-to-
date
Universities will want information on what their graduates are doing– To attract new students– To improve program performance? How do I compare to
Cambridge?
LinkedIn APIs allow more of this to happen “on-site” – Profile API– Groups API
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Virtuous Circle
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Member growth and engagement
Relevant and valuable insights
Critical massof dataTechnology
platform
Teaching & Learning?
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