Questions? Tweet @GrowSocialUSQuestions? Tweet @GrowSocialUS

                          This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Questions? Tweet @GrowSocialUS

Questions?

Twitter: @GrowSocialUSEmail: info@growsocial.us

Questions? Tweet @GrowSocialUS

Objectives

• Social Media Overview• Uses of Social Media Sites• Safety & Security• Linked In:

• Overview• Setting Up Your Profile• Profile Best Practices• Making Connections• Writing

Recommendations• Joining the Discussion• Searching for Jobs

Questions? Tweet @GrowSocialUS

What is Social Media?

Questions? Tweet @GrowSocialUS

What is Social Media?

Human ConnectionsVia web-based technology

Questions? Tweet @GrowSocialUS

Social Sites

Professional Networking• Resumes, Job Searching, Peer & Colleague

Dialogue

Real-Time Sharing• Instant Updates, Celebrity Chat, Current

Status

Friend Life-Sharing• Connect with Friends, Pictures, Events,

Messages

Questions? Tweet @GrowSocialUS

Safety & Security

Consider your content public

Questions? Tweet @GrowSocialUS

Safety & Security

Consider your content publicAnything that you post, regardless of your security settings,

will be seen by someone at some time. Keep this in mind when you create & share content.

Questions? Tweet @GrowSocialUS

Safety & Security

Security Tips• Never use the same password for websites• Always review privacy & sharing settings for every account

you create• Only connect with people you know• Don’t make personal info available to the public

• Hide your personal phone, e-mail, address, etc.• Don’t create content with personal info

• If you need to give out your personal info, start a private conversation using built-in messaging features

Questions? Tweet @GrowSocialUS

What is Linked In?

Questions? Tweet @GrowSocialUS

What is Linked In?

Linked In is a social network for working professionals and job

seekers.

Questions? Tweet @GrowSocialUS

What is Linked In?

Linked In is a social network for working professionals and job

seekers.

It is used to connect with colleagues, peers, employers, and sometimes friends. Linked In can be a great tool to bolster your personal network to boost your personal brand image, find a job, contribute to and learn from cutting-edge discussion, and empower students & employees in their future career searches.

Questions? Tweet @GrowSocialUS

Joining Linked In

Questions? Tweet @GrowSocialUS

Sign Up• Create an account to get started.

Questions? Tweet @GrowSocialUS

Basic Info• Enter your ZIP, Employment Status, and

Company Info

Questions? Tweet @GrowSocialUS

Import Contacts• Skip this step for added security• This step will import contacts from your e-mail to recommend

connections

Questions? Tweet @GrowSocialUS

Confirm Your E-mail• Check your e-mail for a confirmation link• Click the link to activate your account

Questions? Tweet @GrowSocialUS

Share to Twitter & Facebook• Skip this step for speed• This step will share a message on Twitter & Facebook

Questions? Tweet @GrowSocialUS

Pick a Plan• Choose Basic (Free)

Questions? Tweet @GrowSocialUS

Profile Setup• Enter your information in each section. Think of this as your

professional resume.

Questions? Tweet @GrowSocialUS

Making Connections

Questions? Tweet @GrowSocialUS

Main Page Options• Search for connections

• Post an update

Questions? Tweet @GrowSocialUS

Find Connections• After a search, find the people you know.• Click “Connect”

Questions? Tweet @GrowSocialUS

Send Connection Invitation• Choose the correct options• Send the invitation

Questions? Tweet @GrowSocialUS

Profile Best Practices

1. Complete your profile 100%2. Create a custom profile URL

(www.linkedin.com/Bryson.Hotopp)3. Write a detailed summary4. Include links to your company websites on your

profile5. Showcase your expertise & skills6. Earn recommendations7. Consistently update your status with relevant

content*Adapted from Patsy Stewart, The Social BUZZ Lab

Questions? Tweet @GrowSocialUS

Recommendations

“Recommendations are the LinkedIn equivalent of job references”

- Susan Adams, ForbesFaculty• Accept quality student connections.• Give out recommendations to students who deserve them.• Mention positive characteristics, work ethic, motivation,

timeliness, etc.Students• Work hard. Do your best.• Connect with professors.• Ask for recommendations.• Write positive recommendations about your professors!

Questions? Tweet @GrowSocialUS

Discussion Groups

Discussion groups provide an efficient and easy way to gain cutting-edge knowledge, and participate in

shaping global culture and ideas.

Join discussion groups that are relevant to your interests, experience, and current occupation. Learn from them, and contribute your knowledge to help others learn as well. Use them to connect with peers and potential employers/employees

Questions? Tweet @GrowSocialUS

Job Search

Once you have completely filled out your profile, and made your presence known, you

can use Linked In to find jobs. Introduce yourself to employers, use your

recommendations, and apply for jobs all on the Linked In website.

Questions? Tweet @GrowSocialUS

Questions?

Bryson HotoppOwner, Grow Social

www.growsocial.usinfo@growsocial.usTwitter: @GrowSocialUSFacebook.com/GrowSocialUS