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This is the Brailsford & Dunlavey presentation at the campus forums on the results of the survey.
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EMU & SRC Campus Consultation Process
Presentation
May 3 - 4, 2010
AGENDA
Process Focus Groups Survey Results Demand Programming Summary of Findings Next Steps Q & A
PROCESS
Assess Needs of EMU & SRC Within Oregon 2020 Vision
Broad Outreach to Campus Community During 2010
Conceptualize Solutions for Improvements– Qualitative & Quantitative Analyses– Listen, Analyze, Report, Repeat
More Information Gathering this Fall Final Recommendations December 2010
Approximately 100 Participants in Focus Groups Held Feb.15th – 17th, 2010
Academics, Legacy, Environment, and Diversity Draw Students and Employees to UO
Experience Met Most Expectations
EMU has Great Location Central to Campus, but it is Not Always Inviting, and Difficult to Navigate
Many Opportunities to Improve: Lounges / Spaces to Study and Socialize Expanded Food Options with Local / Sustainable Focus Activity Spaces (Indoor & Outdoor) Late-Night Activities
Participants Wanted an Active, Vibrant Campus “Living Room”
FOCUS GROUPS
SRC is Heavily Utilized by Students, and Employees Would Like Great Access As Well
Facility is Often Overcrowded and Impacted by General Users and Instructional Courses.
Several Way Finding Issues Discussed Areas to Improve:
More Activity Space Overall Specialized Group Fitness Spaces Social Amenities (Juice Bar, Lounge, Spa) More Accessible (Physically and Aesthetically) Facilities and
Equipment
Expanded Outdoor Programs and Spaces
FOCUS GROUPS
SURVEY RESULTS
Needs Assessment Survey Emailed to Every Student, Staff, and Faculty Member 6,700 Surveys Were Started 5,706 Completed Surveys
4,553 Students (20.5% Participation) 1,153 Employees (25.5% Participation)
+/- 1.5% Margin of Error for Student Sample +/- 2.9% Margin of Error for Employee Sample
SURVEY ANALYSIS
Demographics - Students
0%
26%
52%
13%7%
1% 1% 0%0%
10%
20%
30%
40%
50%
60%
Under 18 18-19 20 to 24 25 to 29 30 to 39 40 to 49 50 to 59 60 or older
Q. 178 What is your age?(All respondents, n= 4,538)
B&D Survey University
0%
26%
52%
13%7%
1% 1% 0%0%
10%
20%
30%
40%
50%
60%
Under 18 18-19 20 to 24 25 to 29 30 to 39 40 to 49 50 to 59 60 or older
Q. 178 What is your age?(All respondents, n= 4,538)
B&D Survey University
SURVEY ANALYSIS
Erb Memorial Union - Students
5%
26%
19%
34%
16%
0%5%
10%15%20%25%30%35%40%
Never Less than once per week
Once per week 2 - 4 times per week
5 or more times per
week
Q. 16 How often do you typically visit the Erb Memorial Union?
(All respondents, n= 5,010)
5%
26%
19%
34%
16%
0%5%
10%15%20%25%30%35%40%
Never Less than once per week
Once per week 2 - 4 times per week
5 or more times per
week
Q. 16 How often do you typically visit the Erb Memorial Union?
(All respondents, n= 5,010)
SURVEY ANALYSIS
Erb Memorial Union - Students
8%
34%
25%
13% 13%
7%
0%5%
10%15%20%25%30%35%40%
Less than 5 minutes
(just pass through)
5 - 30 minutes
30 minutes -1 hour
About 1 hour
1 - 2 hours More than 2 hours
Q. 18 How long do you typically use the Erb Memorial Union when you visit?
(All respondents, n= 4,760)
8%
34%
25%
13% 13%
7%
0%5%
10%15%20%25%30%35%40%
Less than 5 minutes
(just pass through)
5 - 30 minutes
30 minutes -1 hour
About 1 hour
1 - 2 hours More than 2 hours
Q. 18 How long do you typically use the Erb Memorial Union when you visit?
(All respondents, n= 4,760)
SURVEY ANALYSIS
Main reason to visit the EMU
Erb Memorial Union
Students EmployeesTo Get Something to Eat (69%) To Attend a Meeting (76%)
To Study (41%) To Get Something to Eat (74%)To Go to the Post Offi ce (40%) To Go to the Post Offi ce (64%)
To Meet Friends (38%) To Attend an Event (45%)To Attend a Meeting (31%) To Meet a Colleague (27%)To Attend an Event (30%) To Go to the UO Ticket Offi ce (23%)
To Go to the Computer Lab (24%) To Go to the Copy Center (16%)To Go to the UO Ticket Offi ce (23%) Other (11%)
To Relax and Hang Out (22%) To Relax and Hang Out (9%)To Use the Craft Center (10%) To Use the Craft Center (9%)
SURVEY ANALYSIS
Erb Memorial Union - Students
17%
18%
20%
22%
22%
23%
27%
31%
32%
39%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Lack of variety and quality of services
There is nothing fun to do at the Erb Memorial …
Location is not convenient
Building is too crowded
Lack of comfortable places to relax
Lack of convenient parking
None of the Erb Memorial Union's …
Building is difficult to navigate/hard to find spaces
Not aware of programs and activities offered
Friends do not visit the Erb Memorial Union
Q. 21 Please indicate the reasons you do not visit the Erb Memorial Union more often: (Check all that apply)
(All respondents, n= 1,509)
17%
18%
20%
22%
22%
23%
27%
31%
32%
39%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Lack of variety and quality of services
There is nothing fun to do at the Erb Memorial …
Location is not convenient
Building is too crowded
Lack of comfortable places to relax
Lack of convenient parking
None of the Erb Memorial Union's …
Building is difficult to navigate/hard to find spaces
Not aware of programs and activities offered
Friends do not visit the Erb Memorial Union
Q. 21 Please indicate the reasons you do not visit the Erb Memorial Union more often: (Check all that apply)
(All respondents, n= 1,509)
SURVEY ANALYSIS
Most Desired Future Programs and Services
Erb Memorial Union
Students EmployeesStudent Services Suite (44%) Art Gallery (47%)
Computing Center (43%) Information Center (36%)Student Organization Offi ces (32%) Arts/Crafts Area (33%)
Arts/Crafts Area (29%) Parking Services Offi ce (30%)Art Gallery (27%) Other (26%)
Email Kiosks (20%) Visitors Center (22%)Information Center (19%) Email Kiosks (14%)
Parking Services Offi ce (12%)Other (8%)
Visitors Center (6%)
SURVEY ANALYSIS
Most Desired Future Retail
Erb Memorial Union
Students EmployeesATM Machines (46%) Post Offi ce (57%)Coffee House (42%) Coffee House (44%)
Post Offi ce (38%) ATM Machines (41%)Pub (35%) Bookstore (37%)
Bookstore (34%) Pub (25%)Convenience/Food Store (23%) Bank/Credit Union (19%)
Copy/Printing Center (16%) Card/Gift Shop (17%)Bank/Credit Union (15%) Convenience/Food Store (14%)
Computer/Technology Store (11%) Upscale Restaurant (12%)Upscale Restaurant (9%) Copy/Printing Center (7%)
SURVEY ANALYSIS
Erb Memorial Union - Students
3%
10%
10%
16%
17%
17%
18%
22%
29%
39%
45%
47%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
OtherTable tennis
Video gaming loungeBilliards/game room
Outdoor performance spaceLarge screen TV lounge
Outdoor water featuresNightclub/dance club
Live entertainment areaBowling alley
Shaded patios and outdoor seating areaMovie theater/performance hall
Q. 61 What types of social/entertainment spaces would you utilize the most in a new Erb Memorial Union? (Check top 3)
(All respondents, n= 4,720)
3%
10%
10%
16%
17%
17%
18%
22%
29%
39%
45%
47%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
OtherTable tennis
Video gaming loungeBilliards/game room
Outdoor performance spaceLarge screen TV lounge
Outdoor water featuresNightclub/dance club
Live entertainment areaBowling alley
Shaded patios and outdoor seating areaMovie theater/performance hall
Q. 61 What types of social/entertainment spaces would you utilize the most in a new Erb Memorial Union? (Check top 3)
(All respondents, n= 4,720)
SURVEY ANALYSIS
Erb Memorial Union - Students
1% 5% 13%
48%
34%
0%
10%
20%
30%
40%
50%
60%
Never Less than once per week
Once per week 2 - 4 times per week
5 or more times per week
Q. 63 If the University of Oregon improves the Erb Memorial Union to better meet your needs, how often
would you use it?(All respondents, n= 4,709)
1% 5% 13%
48%
34%
0%
10%
20%
30%
40%
50%
60%
Never Less than once per week
Once per week 2 - 4 times per week
5 or more times per week
Q. 63 If the University of Oregon improves the Erb Memorial Union to better meet your needs, how often
would you use it?(All respondents, n= 4,709)
SURVEY ANALYSIS
Erb Memorial Union
13%
24%
45%
13%4% 2%
Q. 65 How high of a priority should University of Oregon place on improving the Erb Memorial Union?
(All respondents, n= 4,695)
Very high priority High priority Moderate priority
Low priority Very low priority No priority at all
15%
25%
40%
13%5% 1%
Q. 65 How high a priority should University of Oregon place on improving the Erb Memorial Union?
(All respondents, n= 1,216)
Very high priority High priority Moderate priority
Low priority Very low priority No priority at all
Students Employees13%
24%
45%
13%4% 2%
Q. 65 How high of a priority should University of Oregon place on improving the Erb Memorial Union?
(All respondents, n= 4,695)
Very high priority High priority Moderate priority
Low priority Very low priority No priority at all
15%
25%
40%
13%5% 1%
Q. 65 How high a priority should University of Oregon place on improving the Erb Memorial Union?
(All respondents, n= 1,216)
Very high priority High priority Moderate priority
Low priority Very low priority No priority at all
SURVEY ANALYSIS
Student Recreation Center – Students
27%
16%
52%
5%
0%
10%
20%
30%
40%
50%
60%
Exclusively on-campus
Exclusively off-campus
Both on- and off-campus
I do not participate
Q. 78 Where do you currently participate in recreation, sports, and fitness activities (indoor and outdoor)?
(All respondents, n= 4,678)
27%
16%
52%
5%
0%
10%
20%
30%
40%
50%
60%
Exclusively on-campus
Exclusively off-campus
Both on- and off-campus
I do not participate
Q. 78 Where do you currently participate in recreation, sports, and fitness activities (indoor and outdoor)?
(All respondents, n= 4,678)
SURVEY ANALYSIS
Student Recreation Center – Students
5%
5%
8%
8%
7%
13%
14%
25%
35%
6%
14%
20%
22%
23%
27%
33%
23%
43%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Other
The current on-campus facilities are not conveniently …
The activities that I am interested in are not available …
My preferred activities cost too much
The facilities most convenient to me are uninviting
I am uncomfortable with the social climate
Facilities and programs are not available at …
Parking is not convenient
On-campus recreational facilities are too crowded
Q. 79-87 How important are the following reasons to you, for not pursuing recreation, sports, and fitness activities on campus (indoor and outdoor)?
(SELECT ONE for each reason)
Very important Important
SURVEY ANALYSIS
Student Recreation Center – Students
4%
18%
15%
20%
17%
20%
20%
19%
25%
31%
10%
33%
43%
44%
46%
45%
44%
48%
43%
45%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Availability of parkingCost of services
Availability of services and activitiesVariety of services and activities
Ability to find your way around the facilityCondition/appearance of building
Facility staff/instructorsQuality of services
Convenience of hoursConvenience of location
Q. 94-103 How satisfied are you with each of the following aspects of the existing recreation, sports, and fitness facilities on campus?
(Please SELECT ONE per aspect)
Very satisfied Satisfied
SURVEY ANALYSIS
Student Recreation Center – Students
4%
5%
12%
11%
14%
22%
17%
20%
15%
29%
24%
41%
6%
7%
17%
19%
22%
19%
24%
24%
30%
26%
33%
30%
0% 10% 20% 30% 40% 50% 60% 70% 80%
If short term child care was offered
If additional family programming were offered
If more outdoor field space with aftificial turf and …
If quality social spaces were offered
If facilities were more conveniently located
If parking were more available
If more wellness programs were offered
If a juice bar or healthy food options were available
If facilities and equipment were of better quality
If more non-credit instructional classes were offered
If a wider variety of facilities and equipment were …
If facilities and equipment were always available
Q. 108-119 Compared to your current usage, how much more would you use on-campus recreation, sports and fitness facilities if the improvements listed
below were made?
A lot more More
SURVEY ANALYSIS
Student Recreation Center
Students Employees
24%
27%30%
13%
7%
Q. 165 How high of a priority do you feel improved recreation, sports, and fitness facilities should be for the University of
Oregon?(All respondents, n= 4,551)
Very high High Medium Low Very low
19%
28%35%
11%6%
Q. 165 How high of a priority do you feel improved recreation, sports, and fitness facilities should be for the University of
Oregon?(All respondents, n= 1,150)
Very high High Medium Low Very low
24%
27%30%
13%
7%
Q. 165 How high of a priority do you feel improved recreation, sports, and fitness facilities should be for the University of
Oregon?(All respondents, n= 4,551)
Very high High Medium Low Very low
19%
28%35%
11%6%
Q. 165 How high of a priority do you feel improved recreation, sports, and fitness facilities should be for the University of
Oregon?(All respondents, n= 1,150)
Very high High Medium Low Very low
SURVEY ANALYSIS
Student Recreation Center – Employees
4%
53%
38%
5%
0%
10%
20%
30%
40%
50%
60%
Exclusively on-campus
Exclusively off-campus
Both on- and off-campus
I do not participate
Q78. Where do you currently participate in recreation, sports, and fitness activities (indoor and outdoor)?
SURVEY ANALYSIS
Student Recreation Center – Employees
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
The current on-campus facilities are not conveniently …
The activities that I am interested in are not available on-…
The facilities most convenient to me are uninviting
My preferred activities cost too much
I am uncomfortable with the social climate
Parking is not convenient
Facilities and programs are not available at convenient …
On-campus recreational facilities are too crowded
Q. 79-87 How important are the following reasons to you, for not pursuing recreation, sports, and fitness activities on campus (indoor and outdoor)? (SELECT
ONE for each reason) -
Very important Important Neither important nor unimportant Unimportant Very unimportant
10%
6%
9%
9%
15%
16%
26%
23%
34%
5%
12%
19%
21%
23%
28%
20%
34%
37%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Other
The current on-campus facilities are not conveniently located
The activities that I am interested in are not available on-campus
The facilities most convenient to me are uninviting
My preferred activities cost too much
I am uncomfortable with the social climate
Parking is not convenient
Facilities and programs are not available at convenient times
On-campus recreational facilities are too crowded
Very important Important
SURVEY ANALYSIS
Student Recreation Center – Employees
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Availability of parking
Cost of services
Availability of services and activities
Convenience of hours
Variety of services and activities
Ability to find your way around the facility
Facility staff/instructors
Quality of services
Condition/appearance of building
Convenience of location
Q. 94-103 How satisfied are you with each of the following aspects of the existing recreation, sports, and fitness facilities on campus? (Please SELECT ONE per
aspect)
Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied Not familiar
2%
6%
3%
13%
6%
10%
12%
7%
12%
21%
4%
21%
28%
18%
27%
24%
24%
30%
28%
26%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Availability of parking
Cost of services
Availability of services and activities
Convenience of hours
Variety of services and activities
Ability to find your way around the facility
Facility staff/instructors
Quality of services
Condition/appearance of building
Convenience of location
Very satisfied Satisfied
SURVEY ANALYSIS
Student Recreation Center – Employees
4%
3%
7%
7%
7%
11%
6%
10%
10%
20%
20%
23%
7%
9%
6%
14%
15%
13%
18%
20%
23%
17%
25%
27%
0% 10% 20% 30% 40% 50% 60%
If more outdoor field space with aftificial turf and lights …
If quality social spaces were offered
If short term child care was offered
If facilities were more conveniently located
If a juice bar or healthy food options were available
If additional family programming were offered
If facilities and equipment were of better quality
If more wellness programs were offered
If a wider variety of facilities and equipment were …
If parking were more available
If more non-credit instructional classes were offered
If facilities and equipment were always available
Q. 108-119 Compared to your current usage, how much more would you use on-campus recreation, sports and fitness facilities if the improvements listed below
were made?
A lot more More
SURVEY ANALYSIS
Impact - Students
49%
56%
72%
74%
76%
78%
81%
81%
85%
86%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Retain faculty/staff at the University of Oregon
Retain more students at the University of Oregon
Make living on-campus more desirable
Attract more students to the University of Oregon
Reduce stress
Make the University of Oregon more desirable
Enhance the campus community
Increase student employment opportunities
Improve the quality of life at the University of …
Increase time students spend on campus
Q168-177. To what extent do you feel improvements to the Erb Memorial Union and Student Recreation Center would have an impact on the
following?
SURVEY ANALYSIS
Impact – Employees
16%
16%
25%
35%
28%
30%
32%
36%
38%
40%
33%
41%
45%
40%
47%
47%
49%
44%
44%
45%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Retain faculty/staff at the University of Oregon
Retain more students at the University of Oregon
Attract more students to the University of Oregon
Reduce stress
Increase student employment opportunities
Make the University of Oregon more desirable
Increase time students spend on campus
Make living on-campus more desirable
Enhance the campus community
Improve the quality of life at the University of Oregon
Q168-177. To what extent do you feel improvements to the Erb Memorial Union and Student Recreation Center would have an impact on the
following?
Significant impact Moderate impact
DEMAND PROGRAMMING
• Specific Space Demand to be Developed Based on Survey Data
• Demand Projections Will Account for Frequency of Space Use and Peak Usage Times
• Projections to be Based on Campus Enrollment & Employment Totals
• Existing Space Will be Compared to Projections to Determine Where Surpluses or Deficits Exist
DEMAND PROGRAMMING
1 Quiet Study Lounge2 Coffee House3 Food Service - Lunch4 Computer Lab5 Informal Lounge / Gathering6 Convenience Store7 Bookstore8 Grab and Go - Lunch9 Bowling Alley10 Small Group Study Rooms11 Copy/Print Center12 Grab and Go - Breakfast13 Food Service - Breakfast14 Theater / Auditorium15 Games / Informal Recreation16 Food Service - Dinner17 Grab and Go - Dinner18 Multipurpose Ballroom
EMU Activity Ranked by Demand - Students1 Coffee House2 Food Service - Lunch3 Bookstore4 Convenience Store5 Grab and Go - Lunch6 Informal Lounge / Gathering7 Food Service - Breakfast8 Grab and Go - Breakfast9 Copy/Print Center10 Theater / Auditorium11 Small Group Study Rooms12 Multipurpose Ballroom13 Food Service - Dinner14 Bowling Alley15 Grab and Go - Dinner16 Computer Lab17 Games / Informal Recreation18 Quiet Study Lounge
EMU Activity Ranked by Demand - Employees
DEMAND PROGRAMMING
1 Cardio Equipment2 Free Weights3 Weight Machines4 Group Fitness5 Mind-Body Instructional Classes6 Indoor Jogging / Walking7 Recreational Swimming8 Lap Swimming9 Indoor Basketball10 Rock Wall Climbing11 Martial Arts12 Water Aerobics13 Indoor Tennis14 Outdoor Soccer15 Outdoor Tennis16 Outdoor Basketball17 Indoor Soccer18 Volleyball19 Racquetball20 Badminton21 Roller / Floor Hockey22 Squash
SRC Activity Ranked by Demand - Students1 Cardio Equipment2 Weight Machines3 Free Weights4 Indoor Jogging / Walking5 Mind-Body Instructional Classes6 Group Fitness7 Lap Swimming8 Water Aerobics9 Recreational Swimming10 Martial Arts11 Indoor Tennis12 Racquetball13 Rock Wall Climbing14 Outdoor Tennis15 Indoor Basketball16 Badminton17 Squash18 Roller / Floor Hockey19 Indoor Soccer20 Volleyball21 Outdoor Soccer22 Outdoor Basketball
SRC Activity Ranked by Demand - Employees
SUMMARY OF FINDINGS
Sustainability is Very Important EMU is perceived as primarily a service center,
rather than a program centered building– Crafts Center and Club Sports Center are viewed
positively EMU is not associated with providing
“something to do all the time” Ballroom is largest flat floor space available to
students and departments, lacks sufficient breakout space to become a greater resource to the entire campus
Catering capability and capacity is lacking, hinders income potential
Group study spaces are desired, along with updated technical capacity
SUMMARY OF FINDINGS
Sizeable gains in usage would occur at the EMU if:– Food options that are relevant to more than one
day-part, with increased options for on-campus meal plan users
– Circulation paths and program adjacencies are created that link and move people through the building
– Student organization/governance areas are celebrated and placed in the path of key circulation junctures
– Greater destination value is achieved by linking academic, campus and student service priorities
– Outdoor space is make more useable through design features
SUMMARY OF FINDINGS
Existing programs and services at SRC are highly valued
SRC is heavily utilized and lacking sufficient space to meet demand
– Results in over-crowding, limited schedule flexibility, limits variety of programs and services available
Increased usage would occur through:– More self-directed options desired in additional to group
fitness– More square feet, more equipment– Expanded indoor and outdoor recreational spaces– Improved spatial relations and adjacencies– Greater connections to EMU & campus activities
NEXT STEPS
Benchmarking of Other Universities Develop Concepts Based on Data
Collected, Stakeholder Input, and Campus Vision
Return This Fall to Test Concepts with Focus Groups and Short Survey
Q & A
EMU & SRC Campus Consultation Process
Presentation
May 3 -4, 2010