Model : v11.

LEO MOBILE

University Of Central Punjab Lahore

Presented to

Mr. Rashid Minhas

University Of Central Punjab Lahore

Project Marketing

Class : ADP (II)

Presented byMr. Muzammal HussainRoll no. 0028Mr. Hassan Shahid.Roll no. 0026Mr. Ahmad IqbalRoll no. 0022Ghulam NabiRoll no. 0019

Introduction Here we firstly introduce our product in

the market. The name of our product is LEO mobiles. The purpose of our product to give benefit to common person. This is very good product for all peoples.the CEO of LEO mobile is Ahmad Bhatti.

INTRODUCT(CONT……) LEO has replaced Nokia as the most Trusted

Brand conducted by Brand Trust Report for the years 2011, 2012 and 2013 and has been pushed to 5th position. When we talk about other brands like Sony has moved one spot ahead from 2013 acquiring the 2nd position. LG has moved 6 steps from last year to 4th spot.

Since Nokia was the only company in the Mobile phone category since brands like LEO, Sony and LG fall more into the category of consumer electronics and of course for smartphones as well.

Reason behind LEO mobiles The reason behind introduce our

product is very simple and efficient. We know there are many other companies that work properly through many years. There are so many reasons behind introduce leo mobiles .

Reason behind LEO mobiles(CONT….)

The other X,Y COMPANY mobiles that not available easily when they Lanuch .on the other hand our product made in Pakistan and will be available easily in Pakistan. The other branded phones are not available in erery shop except big markets. While Leo mobiles will available in every small shop easily. this mobile is simple in use .every person can use it. It will be usefull for all kind of age people . There will be franchise in every small or big city. Our product will also be available in villages.

Market Gap The latest numbers from market research

firm Strategy Analytics reveal that LEO increased its lead over Apple as the world's largest smartphone maker, after shipping 81.3 million smartphones in the fourth quarter of the 2015 calendar year. Apple announced earlier this week that it sold a record 74.8 million iPhones during the same three-month period encompassing the busy holiday shopping season. 

Market Gap (cont…..) Global smartphone shipments grew 12

percent annually from 1.28 billion in 2014 to a record 1.44 billion in 2015, according to the data. LEO and Apple contributed 319.7 million and 231.5 million smartphone sales respectively to that worldwide total, while Huawei, Lenovo-Motorola, and Xiaomi rounded off the top five smartphone makers. All other vendors collectively shipped 637.5 million smartphones in 2015. 

Market Gap (cont…..)

LEO led the fourth quarter with 20.1 percent market share, a slight increase over its 19.6 percent market share in the year-ago quarter. Conversely, Apple's fourth quarter market share was 18.5 percent, a slight decline from its 19.6 percent share in the fourth quarter of 2014. Huawei, Lenovo-Motorola and Xiaomi had market shares of 8.1 percent, 5 percent and 4.8 percent respectively. 

Target Market LEO's targets a very wide range of

consumers ranging from normal day to day usage devices to industrial standard equipment. The usual target age group of customers range from the 20s to 50s or even older, as long as the person has the ability to purchase and use the products that LEO has to offer in the market.

Target Market(cont…..) Teenagers to early adults (age 14 ' 25)

' This age group of LEO product consumers is usually LEO's smartphone target customers as they are mostly technology savvy. This group of customers is growing as LEO saw that this group has more spending power in recent years compared to in the past.

Target Market(cont…..) Adults (age 26 ' 50) ' This specific group of

targets the largest portion of LEO's target market as this is the group of consumers that have the most ability to purchase any of the product LEO has to offer in the market be it smartphones, smart television, cameras or any other household products like vacuum cleaners or washing machines. This portion of customers will continue to grow in the years to come.

Market segmentation :

Market segmentation is the technique through which company tries to understand the target market and target customers . Segmentation is very necessary to recognize the customer differences as different characteristics are associated with each consumer response.

Market segmentation(cont…)

On the basis of the target market and target customers a company tries to position its brand for the target market. The major segmentation variables are – geographic, demographic,

DemographyLEO has mobile phones for youth, age of 16-29, for

businessmen etc. for middleclass youth it has LEO Guru which is for govt. lower class workers also. Guru has many variants; it is coming in 3G also. It is a good option if you want to get a cheap 3G handset. LEO v11 is a good option for youth as it has many attractive features as Wi-Fi, 3G. v11 is also for Businessmen.

• Age:- 18 +Family • Gender: Male & Female both

Geographic Segmentation

It has LEO Guru Segment for rural areas as well as v11 segment for urban areas. LEO is one of the largest manufacturers of mobile phones and it shares the highest cell phone customers with Nokia in India. It has something for everyone

 Nation or country: PAKISTAN City or metro

Density: Urban & Suburban

Income Income :- 25000+ and upper  Social class: Upper middle class, Upper 

class.

The 4 P’s/ Mix of Marketing

•Fro instance, if there is a sale, then enough of a product should be available so that customers can be satisfied.

It is important to make sure that there is enough of a product on

hand to sell.

Place(also known as distribution)

LEO mobiles works n two segments: Sales and service dealers, Modern retail and Distributors. S&S Dealers; they handle the key accounts for LEO mobiles and are involved in corporate sales. The modern retail segments include large retailers of Samsung like in bilour plaza, firdous plaza and in pak bakers market LEO mobiles being such a branded product, the retailers is bound to keep LEO mobiles as an alternative for their customers. In Pakistan, and when we look up into our city Peshawar, LEO mobiles has capture the most market it has numerous reasons that whyLEO mobilesbeat all of his competitors’, one of the reason is that LEO mobileshas affordable price, as our country is underdeveloped country so this is the main factor. LEO mobilesphones are available at almost all area of Peshawar.

Promotion involves all that goes into making consumers aware of your product and its desirable features, including:• Advertising.• Personal selling.• Sales promotion.

Promotion(Customer Awareness)

LEO mobiles uses multiple forms of promotions. LEO mobiles as a company believes in pulling the customer to themselves through advertising but at the same time uses strong tactics to push the product to the customer through sales promotions. It gives many offers and discounts to its trade partners to motivate them to sell LEO mobiles above competition. With such a strategy, LEO mobiles brand is on the rise so that both, the pull as well as push strategy is working simultaneously in LEO mobiles. LEO mobiles has widely used the TV commercials for their advertisement, before launching the cell phone they have shown ads on TV a month or a week before the launch.

PlaceBranches located in everywhereCustomer can easily to get the information about their product and services. Customer also can buy those stuff for their iphone or ipad easily.

promotionGive some stuff when you buy their product, such as iphone casing or free to installing some application. They also offer free wifi to their customer.

Sales promotionConsists of firms of promotion such as coupons, product samples, and rebates that support advertising and personal selling.

Price deals. Gifts and premium.

Money. Cooperative. Advertising. Dealer listings. Trade shows etc.

Free samples. Premium offers. Coupons. Rebates. Discounts. Samples. Contests.

Functions of Marketing

Distribution,

(Channel

management

Financing, Capital

(investment,

backing)Marketing

Information

Management, (Data)Pricing,

(Price)

Product / Service Management,

(Lifecycle)

Promotion,

communication

Selling, person

al(1 on 1)

1. Distribution, (Channel management)

2. Financing, (Capital (investment, backing))

3. Marketing Information Management, (Message, Data)

4. Pricing, (Budget)5. Product / Service Management6. Promotion, (Communication)7. Selling, (Personal)